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Lead acquisition

Conversion Leads Optimization Facebook delivery option

Lead acquisition

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with Instant Forms, and your CRM…

Marco Cirillo

Marco Cirillo |
11 min read

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In this category

Organic lead generation: What to consider for a successful strategy

Lead acquisition

Organic lead generation: What to consider for a successful strategy

Wouldn’t it be nice to attract customers without having to promote your business directly? While it’s true that you still…

Britney Steele|
February 12, 2024 |
6 min read

Pinterest Lead Ads

Lead acquisition

The ultimate guide to Pinterest Lead Ads

If you are looking for a new platform to generate leads for your business, Pinterest can be an excellent…

Marialuisa Aldeghi|
October 17, 2023 |
5 min read

Integrate Klaviyo with Facebook lead ads

Lead acquisition

Why you should integrate Klaviyo with Facebook Lead Ads: 5 core benefits

It’s clear that Facebook Lead Ads are invaluable when it comes to collecting high-quality leads at a relatively low…

Marco Cirillo|
September 29, 2023 |
5 min read

Lead acquisition

Pardot’s LinkedIn connector: Enhance its potential with LeadsBridge

One of the many reasons why most businesses rely on a comprehensive automation software like Pardot is because it allows you…

Marialuisa Aldeghi|
June 23, 2023 |
5 min read

ftc car dealerships

Lead acquisition

A guide to the FTC car dealerships’ new lead generation rules

To any automotive, motorcycle, RV, and powersports dealership in the country, June 9, 2023 wasn’t just any day in…

Marialuisa Aldeghi|
June 19, 2023 |
6 min read

How to download leads from Google Ads

Lead acquisition

How to download leads from Google Ads

Google is one of the most powerful tools for any marketer in any industry. Google averages 89.3 billion site…

Andrew Bailey|
May 18, 2023 |
4 min read

Top Articles
from the Blog

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read