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Lead acquisition

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and submit your opt-in forms. So you’ll…

In this category

lead enrichment

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

How to create an effective marketing strategy for higher education in 2024

Higher education institutions have traditionally relied on the power of reputation, which can be a mistake in the long…

Ways to improve your lead generation strategy

97 tactics to accelerate your lead generation strategy

Lead generation is an imperative facet of any business, enabling you to garner the interest of prospective customers and…

A quick guide on Google Ads for real estate: How to write high-converting Google ads

Businesses typically earn $2 for every $1 spent on Google Ads. PPC is a huge business driver for 74%…

WhatsApp marketing tools: The complete guide

A long-time favorite for messaging, WhatsApp is the go-to app for just about everyone. And while advertising on social…

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

The business social network LinkedIn is focused on finding professionals and making connections. LinkedIn has 660 million registered people…

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from the Blog

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

CAPI advertising

How to use Facebook CAPI for advertising: A step-by-step guide

Between privacy enforcement, iOS restrictions, and unreliable browsers, relying on client-side signals isn’t just enough anymore. If you use only Pixels, you’ll end up with huge gaps in your…

How to connect Facebook lead ads to Klaviyo via LeadsBridge

As a marketer who manages digital marketing, you need a reliable, frictionless system that lets you share data across the platforms you use every day. One way to transfer…