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Lead acquisition

How to send Facebook leads to email

After setting up your Facebook lead ads, you can send Facebook leads to email or other communication tools via Meta or an automated data bridge.  This is part of generating and managing new leads. Currently,…

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How to download leads from Google Ads

How to download leads from Google Ads

Google is one of the most powerful tools for any marketer in any industry. Google averages 89.3 billion site…

lead generation mistakes

7 common lead generation mistakes and how to avoid them

Lead generation is a multifaceted process that requires consistent strategising, evaluation and refining in order to be effective. Acquiring…

8 travel marketing tips and strategies for 2023

The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to…

google ad examples

Google Ad examples that work

Around 2.14 billion customers do their shopping online as the trend continues to grow. If running a business, you…

lead enrichment

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

How to create an effective marketing strategy for higher education in 2024

Higher education institutions have traditionally relied on the power of reputation, which can be a mistake in the long…

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from the Blog

Hubspot alternatives

The best 4 HubSpot alternatives for small businesses

HubSpot and its workflows are popular because it bundles CRM, marketing, and support. But some of its users end up looking for HubSpot alternatives because of issues like onboarding…

How to send Facebook leads to email

After setting up your Facebook lead ads, you can send Facebook leads to email or other communication tools via Meta or an automated data bridge.  This is part of generating…

Automotive customer engagement & the journey to car purchase

Buying a car is different from buying most other things. It costs a lot, many people use financing, and shoppers want to feel confident before they commit.  That means the…

Google Ads for car dealerships: The ultimate guide

Are people searching for the exact cars you sell, but your dealership isn’t showing up when it matters most? Google’s Vehicle ads solve that by placing your actual inventory with…

Automotive digital advertising

7 Automotive digital advertising strategies for car dealerships

What exactly is digital marketing, and what benefits does it bring to an offline business like a car dealership? The answer is rather industry-specific. But there is some common…