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Lead acquisition

google ads strategy for lead generation

Lead acquisition

How to create a Google Ads strategy for lead generation

A strong Google Ads plan can bring in high-quality leads and help your business grow. But leads are not just about getting clicks. You need to track results, improve lead quality, and connect your…

Andrew Bailey

Andrew Bailey |
7 min read

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In this category

How to download leads from Google Ads

Lead acquisition

How to download leads from Google Ads

Google is one of the most powerful tools for any marketer in any industry. Google averages 89.3 billion site…

Andrew Bailey|
May 18, 2023 |
4 min read

lead generation mistakes

Lead acquisition

7 common lead generation mistakes and how to avoid them

Lead generation is a multifaceted process that requires consistent strategising, evaluation and refining in order to be effective. Acquiring…

Charlotte Odwyer|
May 11, 2023 |
4 min read

Lead acquisition

8 travel marketing tips and strategies for 2023

The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to…

Lizzie Davey|
April 07, 2023 |
7 min read

google ad examples

Lead acquisition

Google Ad examples that work

Around 2.14 billion customers do their shopping online as the trend continues to grow. If running a business, you…

Elena Mazaheri|
February 22, 2023 |
10 min read

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Lead acquisition

How to create an effective marketing strategy for higher education in 2024

Higher education institutions have traditionally relied on the power of reputation, which can be a mistake in the long…

Lizzie Davey|
January 09, 2023 |
5 min read

Top Articles
from the Blog

3 Effective automotive social media marketing strategies

In 2026, most car shoppers use social media before they visit a dealership. Here are three simple strategies that work: Run lead ads and respond fast Retarget website visitors with the…

Elena Mazaheri|
January 15, 2026 |
7 min read

How to create a Google Ads strategy for lead generation

A strong Google Ads plan can bring in high-quality leads and help your business grow. But leads are not just about getting clicks. You need to track results, improve…

Andrew Bailey|
January 14, 2026 |
7 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet your goals.  So, what is the best way to do this?  By…

Mark Cirillo|
January 09, 2026 |
14 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

Mark Cirillo|
January 07, 2026 |
12 min read

How to generate leads on tiktok

How to generate leads on TikTok: 10 effective strategies

For a lot of brands, it’s one of the easiest places to get discovered fast. The big win is that you don’t need a huge follower count to reach…

Elena Mazaheri|
January 05, 2026 |
5 min read