Lead acquisition

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how much can advertising on Snapchat actually cost? You can start with…

Facebook has no shortage of helpful integrations and automation options. For advertisers and marketers, possibly the most helpful ad format that Meta has ever released is Facebook lead ads. There…

Facebook lead ads are an effective way to help you reach your target audience. But generating leads doesn’t automatically mean hitting the target. You’ll need to manage and nurture your…

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the right one for a certain campaign?  And how to divide your…