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effective digital marketing strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead generation strategy built on tried-and-tested…

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google ad examples

Google Ad examples that work

Around 2.14 billion customers do their shopping online as the trend continues to grow. If running a business, you…

lead enrichment

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

How to create an effective marketing strategy for higher education in 2024

Higher education institutions have traditionally relied on the power of reputation, which can be a mistake in the long…

Ways to improve your lead generation strategy

97 tactics to accelerate your lead generation strategy

Lead generation is an imperative facet of any business, enabling you to garner the interest of prospective customers and…

A quick guide on Google Ads for real estate: How to write high-converting Google ads

Businesses typically earn $2 for every $1 spent on Google Ads. PPC is a huge business driver for 74%…

WhatsApp marketing tools: The complete guide

A long-time favorite for messaging, WhatsApp is the go-to app for just about everyone. And while advertising on social…

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from the Blog

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…