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Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

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paid advertising funnel

A complete guide to paid advertising funnels

The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few…

The Complete Guide to Facebook Offline Conversions (with tutorial)

In 2020, a study revealed that an estimated 81% of shoppers carry out online research before making purchases, and…

The Complete Guide to Email Nurturing for Businesses

You’ve been working hard to build an email list, and you’ve got a solid list of names and email…

The importance of lead nurturing in your marketing strategy: 6 lead nurturing best practices

Any of the lead nurturing campaigns drive results for businesses that do it well. The general practice of nurturing…

How to Implement a Google Ads Strategy at Every Stage of the Funnel

The majority of internet users start their search on Google, with Google processing about 40,000 search queries every second.…

SMS Mobile Marketing Best Practices to Benefit Your Business in 2023

SMS mobile marketing has become an integral part of multi-channel marketing. People open and read over 95% of the…

Top Articles
from the Blog

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before completing them. This is often due to slow load times…

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…