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Nurturing and conversion

How to find my target audience

Nurturing and conversion

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If your message looks like one…

Elena Mazaheri

Elena Mazaheri |
6 min read

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In this category

Nurturing and conversion

First-Party vs. Third-Party Data: What’s the Difference?

Data helps marketers and business owners make all sorts of decisions, ranging from which products to sell and at…

Ana Gotter|
August 22, 2022 |
7 min read

Nurturing and conversion

Micro conversion: Marketing one step at a time

When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You…

Zachary McDaniel|
August 17, 2022 |
7 min read

Nurturing and conversion

How to use Google Offline Conversions Tracking to measure offline conversions from your Google Ads

Google Offline Conversions Tracking is a robust advertising tool that allows businesses to better track both offline sales generated…

Hephzy Asaolu|
July 27, 2022 |
13 min read

Nurturing and conversion

The best real estate follow up email examples

Outreach plays an important role in the real estate world.  Competition is fierce, and to attract new clients you have…

Lizzie Davey|
July 22, 2022 |
6 min read

paid advertising funnel

Nurturing and conversion

A complete guide to paid advertising funnels

The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few…

Ana Gotter|
July 20, 2022 |
5 min read

Nurturing and conversion

The Complete Guide to Facebook Offline Conversions (with tutorial)

In 2020, a study revealed that an estimated 81% of shoppers carry out online research before making purchases, and…

Hephzy Asaolu|
July 01, 2022 |
8 min read

Top Articles
from the Blog

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp and well-built deck is non-negotiable. You need to know what to…

Mark Cirillo|
November 18, 2025 |
14 min read