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Nurturing and conversion

Meta Ads Best Practices

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your brand reach the right people. The…

In this category

Micro conversion: Marketing one step at a time

When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You…

How to use Google Offline Conversions Tracking to measure offline conversions from your Google Ads

Google Offline Conversions Tracking is a robust advertising tool that allows businesses to better track both offline sales generated…

The best real estate follow up email examples

Outreach plays an important role in the real estate world.  Competition is fierce, and to attract new clients you have…

paid advertising funnel

A complete guide to paid advertising funnels

The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few…

The Complete Guide to Facebook Offline Conversions (with tutorial)

In 2020, a study revealed that an estimated 81% of shoppers carry out online research before making purchases, and…

The Complete Guide to Email Nurturing for Businesses

You’ve been working hard to build an email list, and you’ve got a solid list of names and email…

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from the Blog

CRM for marketing agency

Best CRM for marketing agencies in 2026

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies are consolidating deal flow, client comms, and ad-platform data into…

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they’ll typically stay there for some years.  You…

How to generate Medicare Facebook leads without wasting budget

If you sell Medicare plans, Facebook (Meta) is still one of the fastest, most controllable ways to fill your pipeline with high-intent prospects.  To do that, however, you need to…

A step-by-step guide to Facebook lead ads

It has been a decade since Meta launched Facebook lead ads. A mobile-friendly lead generation tool to maximize online conversion through mobile device ad display optimization.  To leverage its full…

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…