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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why millions of brands are using…

Hephzy Asaolu

Hephzy Asaolu |
16 min read

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In this category

Buyer Journey

Nurturing and conversion

The complete guide to Buyer Journey

The path buyers take to purchase products or services is not linear. It is full of twists and turns,…

Hephzy Asaolu|
June 17, 2021 |
17 min read

Telco customer experience

Nurturing and conversion

Why Telco Customer Experience Management Is Important (and How to Improve it)

The better the experience a customer has, the more likely they are to come back, leave positive reviews, and…

Lizzie Davey|
June 10, 2021 |
5 min read

Nurturing and conversion

A Step by Step Guide to Pinterest Audience Targeting

Pinterest is becoming one of the top social media platforms and search engines for businesses, especially e-commerce businesses. It…

Hephzy Asaolu|
April 29, 2021 |
7 min read

Nurturing and conversion

Google Shopping: The step-by-step guide

Online shopping is a multibillion-dollar industry. The market size in 2019 was 3.53 trillion US dollars, and it is predicted…

Hephzy Asaolu|
April 22, 2021 |
9 min read

Nurturing and conversion

Everything you need to know about conversion funnel optimization

Having a good understanding of conversion funnel optimization is like having a map to a destination. A map makes…

Zachary McDaniel|
March 29, 2021 |
13 min read

Nurturing and conversion

People-based marketing: The most effective strategy for generating leads

Mobile technology is on the rise and this has taken over people’s attention to where marketers are finding it…

Hephzy Asaolu|
March 25, 2021 |
6 min read

Top Articles
from the Blog

Salesforce® Facebook integrations: Everything you need to know

With billions of monthly active users, Meta is the most popular online social network worldwide. Salesforce® has over thousands of companies using it to grow their businesses. Create a…

Hephzy Asaolu|
November 15, 2024 |
13 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why…

Hephzy Asaolu|
November 14, 2024 |
16 min read

Meta Ad Campaigns

How to create effective Meta ad campaigns

Running ads across Meta technologies is an effective strategy for reaching your audience. But how can you make sure your Meta ad campaigns perform at their maximum potential? Understanding the…

Elena Mazaheri|
November 13, 2024 |
7 min read

black-friday

Black Friday ecommerce: Everything you need to know

Black Friday e-commerce: Everything you need to know Black Friday is fast approaching, which means that discount enthusiasts have begun their countdown and the shopping frenzy is about to ensue.…

Zachary McDaniel|
November 12, 2024 |
11 min read

how to advertise car dealership on facebook

How to advertise your car dealership on Facebook

Want to know how to sell more cars online? Facebook’s Marketplace might be the solution you are looking for. Most car shoppers in the US who plan to purchase a…

Elena Mazaheri|
November 11, 2024 |
15 min read