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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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In this category

Nurturing and conversion

Tips for writing effective emails to your sales prospects

Let’s say you’ve gotten a fresh batch of warm leads from Facebook Lead Ads and just imported them into…

Sandra Wilk|
October 12, 2020 |
5 min read

Nurturing and conversion

The Updated Advertising Strategy Guide for Businesses

An advertising strategy is a complete plan designed for a particular ad campaign. Every business needs an effective advertising…

Hephzy Asaolu|
August 06, 2020 |
7 min read

Nurturing and conversion

Instagram Checkout: the Impact on Online Merchants

In its bid to become an e-commerce powerhouse, Instagram has rolled out a beta feature known as Instagram Checkout…

Hephzy Asaolu|
August 03, 2020 |
7 min read

Nurturing and conversion

The complete guide to Facebook Automotive Dynamic Ads

Most automobile businesses struggle to provide consistent and modern car purchasing experiences for buyers. The car buyer journey report…

Hephzy Asaolu|
July 30, 2020 |
7 min read

Nurturing and conversion

How to schedule meetings with leads and guarantee they show up

More and more salespeople are becoming masters of their CRM, especially when it comes to keeping track of new…

Adam Lambert|
July 27, 2020 |
3 min read

Nurturing and conversion

Sales qualified leads: The light at the end of the sales funnel

It’s no big secret that sales qualified leads are incredibly important to the success of any business. Leads allow…

Zachary McDaniel|
July 09, 2020 |
5 min read

Top Articles
from the Blog

Marketing automation tools for marketing agencies

Top marketing automation tools for agencies

Marketing agencies do a lot at once.  You need to run ads, collect leads, send follow-ups, track results, and report back to clients. Top marketing automation tools help you handle…

Elena Mazaheri|
March 12, 2026 |
8 min read

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read