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Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target audience behavior and the tools and tactics to effectively reach your ideal audience. Tools like LeadsBridge’s…

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Sales qualified leads: The light at the end of the sales funnel

It’s no big secret that sales qualified leads are incredibly important to the success of any business. Leads allow…

Facebook Offline Conversion best practices

One popular challenge common to brick and mortar stores is the inability to measure the impact of online campaigns…

QVC 2.0: Webinars for e-Commerce

Many assume webinars are just for ?soft? or digital products like SaaS products, courses, or coaching services. And yes,…

5 undervalued benefits of using CRM retargeting for your business

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline…

Fashion advertising: strategies to promote your fashion brand

The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid…

Facebook Shop: How to set up a Facebook store

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending…

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from the Blog

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

CAPI advertising

How to use Facebook CAPI for advertising: A step-by-step guide

Between privacy enforcement, iOS restrictions, and unreliable browsers, relying on client-side signals isn’t just enough anymore. If you use only Pixels, you’ll end up with huge gaps in your…

How to connect Facebook lead ads to Klaviyo via LeadsBridge

As a marketer who manages digital marketing, you need a reliable, frictionless system that lets you share data across the platforms you use every day. One way to transfer…