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Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

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5 undervalued benefits of using CRM retargeting for your business

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline…

Fashion advertising: strategies to promote your fashion brand

The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid…

Facebook Shop: How to set up a Facebook store

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending…

The Complete Guide to Instagram Shopping Tags

Instagram is a platform that people use to discover new people and places, but also products. In fact, 36%…

Omnichannel retail: 3 ways retailers can embrace the new consumer path to shopping

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research…

Google Ads optimization strategies to drive high-quality leads

Lead generation is an essential activity for businesses in order to find and engage users interested in a product…

Top Articles
from the Blog

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t export campaigns to Sheets in real-time, and Google Workspace has no first-party Ads plug-in. Workarounds such as scheduled CSV exports or generic iPaaS tools fill…

marketing automation for small businesses

Marketing automation for small businesses: 9 Tasks you should automate today

Running a small business calls for managing operational tasks, many of which are repetitive and time-consuming.  Manually transferring information between platforms is inefficient and prone to errors.  Luckily, there is a…

social media trends 2025

The latest social media trends for 2025

From its humble beginnings in the early 2000s, social media has evolved into one of the most vital aspects of any business, regardless of the industry.  Using interactive technologies has…

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…