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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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In this category

Nurturing and conversion

Instagram Checkout: the Impact on Online Merchants

In its bid to become an e-commerce powerhouse, Instagram has rolled out a beta feature known as Instagram Checkout…

Hephzy Asaolu|
August 03, 2020 |
7 min read

Nurturing and conversion

The complete guide to Facebook Automotive Dynamic Ads

Most automobile businesses struggle to provide consistent and modern car purchasing experiences for buyers. The car buyer journey report…

Hephzy Asaolu|
July 30, 2020 |
7 min read

Nurturing and conversion

How to schedule meetings with leads and guarantee they show up

More and more salespeople are becoming masters of their CRM, especially when it comes to keeping track of new…

Adam Lambert|
July 27, 2020 |
3 min read

Nurturing and conversion

Sales qualified leads: The light at the end of the sales funnel

It’s no big secret that sales qualified leads are incredibly important to the success of any business. Leads allow…

Luke Ramassa|
July 09, 2020 |
5 min read

Nurturing and conversion

Facebook Offline Conversion best practices

One popular challenge common to brick and mortar stores is the inability to measure the impact of online campaigns…

Hephzy Asaolu|
July 06, 2020 |
5 min read

Nurturing and conversion

QVC 2.0: Webinars for e-Commerce

Many assume webinars are just for ?soft? or digital products like SaaS products, courses, or coaching services. And yes,…

Omar|
June 30, 2020 |
8 min read

Top Articles
from the Blog

The complete guide to TikTok advertising (with examples)

TL;DR TikTok ads work best when you want attention, engagement, and discovery fast. The platform gives you several formats, each built for a different goal. Strong performance usually comes from matching the…

Hephzy Asaolu|
August 06, 2026 |
20 min read

Pipedrive crm alternatives

5 Pipedrive alternatives by use case

TL;DR Best Pipedrive alternative for SMBs: Zoho CRM, a huge feature set for a low price, plus a whole business app suite if you need it. Best Pipedrive alternative for startups:…

Elena Mazaheri|
August 05, 2026 |
8 min read

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read