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Tracking and growth

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

In this category

The complete guide to CRM data enrichment

In today’s fast-paced digital world, effective customer data management is essential for the success of any business. With the…

tiktok conversion api

Everything you need to know about TikTok Conversion API

TikTok has quickly become one of the most popular social media platforms in the world, boasting over 1 billion…

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Facebook Pixel and iOS14

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

healthcare marketing automation

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

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from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet your goals.  So, what is the best way to do this?  By…

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

How to generate leads on tiktok

How to generate leads on TikTok: 10 effective strategies

For a lot of brands, it’s one of the easiest places to get discovered fast. The big win is that you don’t need a huge follower count to reach…

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make your life easier in a few simple ways.  First, they’re convenient. People can fill out the form right on…

How to generate real estate leads on LinkedIn: A guide

LinkedIn gives you access to a huge pool of serious buyers, sellers, and investors.  But LinkedIn real estate lead generation is not about posting the same listing photos in one…