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Tracking and growth

google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
11 min read

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In this category

Tracking and growth

The non-technical guide to webhooks (with webhook example)

Nowadays, more and more companies are using Webhook technology in software integration. For this reason, it is not a…

Luke Ramassa|
September 09, 2021 |
7 min read

Tracking and growth

How to get the most out of task automation

In the business world, there are many things you have to keep track of. Your day can get very…

Zachary McDaniel|
August 09, 2021 |
8 min read

Tracking and growth

LinkedIn Metrics: What you need to know to get your advertising campaign soaring

With over 575 million users in nearly every country around the world, LinkedIn is the world’s most premium B2B…

Zachary McDaniel|
December 14, 2020 |
7 min read

Tracking and growth

Privacy Shield Invalidation: What Is It and How To Avoid It

In mid-July of this year, the European Union Court of Justice (CJEU) rendered the EU-US Privacy Shield invalid. It…

Sam Bocetta|
December 10, 2020 |
4 min read

Tracking and growth

How much do Instagram Ads cost? A complete guide to optimize your ad spend

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the…

Dario Villi|
November 16, 2020 |
14 min read

Tracking and growth

How to Not Get Sued: Data Privacy Laws Explained

Businesses need consumer information to advertise their services, communicate with prospects, deliver their products, and get proper feedback. But…

Zachary McDaniel|
October 13, 2020 |
7 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
December 24, 2024 |
11 min read

How to build a re-engagement campaign

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase.…

Mark Cirillo|
December 23, 2024 |
6 min read

12 best presentation apps for 2025

Successful pitching requires more than just having good ideas and knowing your facts; it also depends on a well-executed pitch deck. Today’s business sphere demands crafting a strong pitch…

Mark Cirillo|
December 20, 2024 |
16 min read

Lead generation for digital marketing agencies: Nine tactics you need to use

Digital marketing agencies are the creative powerhouses behind the successful advertising efforts of many companies across the globe. With a carefully curated and skillful team, these firms ideate and…

Ana Gotter|
December 19, 2024 |
20 min read

snap pixel

How to set up the Snap Pixel: A step-by-step guide

Are you looking to optimize your Snapchat ad campaigns and drive better results? Look no further than Snap Pixel, a powerful tool that can help you track, measure, and…

Marialuisa Aldeghi|
December 18, 2024 |
5 min read