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Tracking and growth

how to run facebook ads for clients

Tracking and growth

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take on. This kind of project can be very rewarding, both in terms of finance and…

Elena Mazaheri

Elena Mazaheri |
11 min read

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In this category

Tracking and growth

The complete guide to CRM data enrichment

In today’s fast-paced digital world, effective customer data management is essential for the success of any business. With the…

Andrew Bailey|
February 05, 2024 |
5 min read

tiktok conversion api

Tracking and growth

Everything you need to know about TikTok Conversion API

TikTok has quickly become one of the most popular social media platforms in the world, boasting over 1 billion…

Marialuisa Aldeghi|
January 25, 2024 |
5 min read

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Elena Mazaheri|
December 11, 2023 |
13 min read

Facebook Pixel and iOS14

Tracking and growth

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

Zachary McDaniel|
November 27, 2023 |
9 min read

healthcare marketing automation

Tracking and growth

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

Marialuisa Aldeghi|
October 23, 2023 |
6 min read

Tracking and growth

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

Hephzy Asaolu|
July 07, 2023 |
13 min read

Top Articles
from the Blog

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

A Marketplace listing is your sales post on Facebook that shows the item’s photos, title, price, and details. To boost your Facebook Marketplace ads, you can use bright photos, clear…

Elena Mazaheri|
February 20, 2026 |
5 min read

How to get car buyers from automotive Facebook lead generation ads

Running automotive Facebook lead generation ads doesn’t mean getting ready-to-buy people on demand.  Far from it.  Facebook can generate a ton of leads fast, but turning them into actual car buyers…

Elena Mazaheri|
February 18, 2026 |
6 min read

Get inspired by these 26 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? High-performing Facebook lead ads have a few things in common. The best ones make one clear promise…

Hephzy Asaolu|
February 16, 2026 |
13 min read

best lead generation for contractors

Best lead generation for contractors: How to choose tactics that actually get clients

The best lead generation tactics for contractors are a repeatable system to generate leads, respond quickly, book estimates, and track what turns into paid jobs.  On the other hand, you…

Elena Mazaheri|
February 13, 2026 |
6 min read