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Tracking and growth

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

In this category

The complete guide to CRM data enrichment

In today’s fast-paced digital world, effective customer data management is essential for the success of any business. With the…

tiktok conversion api

Everything you need to know about TikTok Conversion API

TikTok has quickly become one of the most popular social media platforms in the world, boasting over 1 billion…

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Facebook Pixel and iOS14

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

healthcare marketing automation

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

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from the Blog

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective…

lead nurturing automation

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team doing it by hand, you use software to send the…

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring…