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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure ensures your ad shows up…

Britney Steele

Britney Steele |
7 min read

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In this category

Tracking and growth

Facebook Standard Events: The Up-to-date Guide

Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users…

Hephzy Asaolu|
April 11, 2020 |
7 min read

Tracking and growth

Understanding the challenges of Data-Driven Marketing to prepare for 2020

Businesses are moving towards data-driven marketing to help them make better decisions, align their marketing strategies with consumer behavior…

Dario Villi|
August 02, 2019 |
4 min read

Tracking and growth

All you need to know about Google AMP Pages with Examples to Learn from

Optimizing your mobile page is non-negotiable. This is because 80% of shoppers use smartphones during physical shopping and a…

Mark Cirillo|
June 18, 2019 |
4 min read

Tracking and growth

YouTube SEO: How to effectively rank your videos on Google & YouTube

Video marketing is becoming a necessity for businesses in this 21st century. This is because it connects businesses with…

Mark Cirillo|
May 02, 2019 |
5 min read

Tracking and growth

Learn to understand Instagram analytics to grow your business audience

Is Instagram part of your business marketing strategy? Are you getting the best ROI from your marketing efforts? With…

Mark Cirillo|
April 27, 2019 |
4 min read

Tracking and growth

4 innovative Marketing Strategies to improve your Local Automotive SEO

Automotive businesses need to have a good online presence in the modern age. While people still want to come…

Mark Cirillo|
April 16, 2019 |
5 min read

Top Articles
from the Blog

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
February 14, 2025 |
8 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…

Elena Mazaheri|
February 12, 2025 |
10 min read

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This tool allows businesses to build audiences, upload a list of…

Mark Cirillo|
February 10, 2025 |
15 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure…

Britney Steele|
February 07, 2025 |
7 min read

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful decision-making, enabling teams to craft personalized outreach and drive meaningful…

Andrew Bailey|
February 05, 2025 |
6 min read