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Tracking and growth

Manage lead tracking

Tracking and growth

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

Federica Salini

Federica Salini |
7 min read

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In this category

First-party vs. third-party cookies

Tracking and growth

First-party vs. third-party cookies: The difference explained

New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers.…

Lizzie Davey|
March 13, 2023 |
5 min read

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

gdpr implementation

Tracking and growth

GDPR implementation: the requirements to achieve full compliance

The European Union’s General Data Protection Regulation (GDPR) is legislation that is designed to protect the data of EU…

Hephzy Asaolu|
February 06, 2023 |
13 min read

Tracking and growth

GDPR and Facebook: How to keep advertising safe

If you are a seasoned marketer, you probably are well-acquainted with Facebook Ads. However, in order to advertise safely…

Dario Villi|
February 03, 2023 |
14 min read

Tracking and growth

How Marketing Directors can leverage first-party data to drive more ROAS

In the fast-changing economic landscape of today, there are many challenges that large organizations and enterprises face.  One of them…

Dario Villi|
January 02, 2023 |
8 min read

Cookieless retargeting

Tracking and growth

What is cookieless retargeting & how it works?

Retargeting is a cornerstone of digital marketing and advertising. Facebook Ads retargeting in particular revolutionized the digital advertising landscape,…

Ana Gotter|
November 15, 2022 |
3 min read

Top Articles
from the Blog

Automotive digital advertising

7 Automotive digital advertising strategies for car dealerships

What exactly is digital marketing, and what benefits does it bring to an offline business like a car dealership? The answer is rather industry-specific. But there is some common…

Elena Mazaheri|
January 23, 2026 |
8 min read

how to advertise car dealership on facebook

How to advertise your car dealership on Facebook

Want to know how to sell more cars online? Facebook’s Marketplace might be the solution you are looking for. Most car shoppers in the US planning to purchase a vehicle…

Elena Mazaheri|
January 22, 2026 |
17 min read

Bitrix24 Facebook lead ads integration

How to connect Bitrix24 and Facebook lead ads with LeadsBridge

You’re looking for a way to send your Facebook leads to Bitrix24? You’re in the right place.  …

Marialuisa Aldeghi|
January 21, 2026 |
6 min read

Tiktok for digital marketing agencies

TikTok ads for agencies: The ultimate guide for 2026

After nearly two decades of social ads, people are numb to them. This is while costs keep rising and users’ attention keeps getting more difficult to grab. So you are…

Elena Mazaheri|
January 19, 2026 |
6 min read

3 Effective automotive social media marketing strategies

In 2026, most car shoppers use social media before they visit a dealership. Here are three simple strategies that work: Run lead ads and respond fast Retarget website visitors with the…

Elena Mazaheri|
January 15, 2026 |
7 min read