E-commerce is an easy but complex subject. It is easy because – thanks to the internet power – you can sell your products or services to everyone in the world with a simple click, but at the same time, it is difficult to manage, as it is heavily based on emails.
Anyway, an e-commerce business is fantastic and, if you use the right keys, you can face the problem of a poor mailing list with some little tricks.
If you run an e-commerce business you probably know that the magic word in this field is COUPON, a powerful marketing strategy that lets you increase your sales and encourage your audience to buy for the second, third, and fourth time.
In this article, you’ll find a lot of useful information on the importance of coupons and the ways you can use them to strengthen your exposure and your sales.
Coupon Marketing
This way of promoting your e-commerce business is fundamental in order to boost your loyalty and to grow your audience. People love coupons and discounts, so if you do it right, you will make them happy, relaxed, and ready to buy; this way you will sell your new products or the old ones that you were unable to sell before.
Here are the top benefits of offering coupons to your leads and customers.
Generate traffic
Especially during those times when business is slower than usual, a good coupon can be a great way to spark consumers’ interest and increase the amount of traffic to your online store.
Create incentives
A good deal is a good deal, and a consumer simply cannot give up on that. So, a coupon gives consumers an incentive to buy now. Coupons are a great incentive to get consumers to buy from you, instead of going to someone else.
Increase sales of other products
2×1 deals and get 1 and get 1 for free are always a consumers’ favorite. Not only are they great deals for them, they are also a great way for you to clean out your stock and get rid of products that haven’t sold out yet.
Day by day, without knowing it, you will increase the chances to grow your e-commerce.
Obviously, one of the most important things to do is an intelligent use of coupons, based on the behavior of your audience and the context in which you offer your coupons.
An intelligent use of coupons: Lead Ads
As said before, it is crucial to know exactly how to use your offers and in this regard, you can use Facebook Lead Ads to send your coupons to your prospects in order to increase the size of your audience and therefore your clients.
Thanks to Facebook Lead Ads you can:
- Reach people interested in your products.
- Sell your products.
- Increase your mailing list.
- Boost the loyalty of your brand.
Facebook Lead Ads is a great tool: as soon as a lead interacts with an ad, it auto-fills the form with the lead’s details from their Facebook profile, in order to make it easier for them to sign up and receive your offers. As the famous motto says: Tap Tap Done!
If you already run an e-commerce business, you know that everything is about emails and that collecting new addresses takes time. The reason is that e-commerce does not use phone numbers or other contacts, it is only based on emails and Facebook Lead Ads is a powerful tool that lets you collect more and more email addresses in a swift way.
Benefits of welcome emails
In order to collect more and more email addresses, an e-commerce business needs a solid welcome email.
A welcome email is a message sent to new subscribers, users and customers, as soon as they interact with a brand for the first time. And if you’re wondering if they are truly effective, we have gathered a few benefits and statistics below, which will help you understand the real impact of welcome emails in an email marketing strategy.
Improved open rate
- Welcome emails perform better compared to any other kind of emails, with an astonishing 91.43% open rate.
- Welcome emails are one of the most effective triggered email types for e-commerce brands, along with cart-abandonment emails.
- Welcome email have a read rate that is 42% higher than the average email.
- Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign.
Increased click-throughs and revenue
- Welcome emails have a 26.9% click-through rate.
- Welcome emails with coupons and offers can boost revenue by 30% per email, compared to welcome emails without any offer.
- Welcome emails on average generate up to 320% more revenue per email than any other promotional email.
Timeliness is essential
Welcome emails allow you to start the conversation with your newly acquired lead as soon as they subscribe to your form. This is great, because 74% of consumers actually expect to receive a welcome email as soon as they subscribe, and new leads are most engaged within 48 hours of subscribing.
Integrate Facebook Lead Ads with your favorite email marketing tools
MailChimp
Many of the owners of e-commerce businesses use MailChimp to deliver welcome emails. With this tool, you can customize your emails based on your audience and you can also deliver unique coupons to your leads.
You can integrate Facebook Lead Ads with MailChimp through LeadsBridge, in order to send welcome emails and coupons to your leads as soon as they interact with your brand.
GetResponse
You can integrate Facebook Lead Ads with GetResponse through LeadsBridge and address your audience with the right message, at the right time, to increase conversions and sales.
Welcome Email
Integrate Facebook Lead Ads with Welcome Email and leverage the full potential of welcome emails to generate a higher revenue.
ActiveCampaign
By connecting Facebook Lead Ads with ActiveCampaign through LeadsBridge you’ll be able to segment your audience in order to reach them with the most relevant content and offer, tailored for them.
So you can use Facebook Lead Ads to collect new email addresses and once your prospects subscribe, you can send them a coupon right away as a gift that they can use on your website to buy the product they want.
Below is a video on how single-use coupons work.
Complete your work with retargeting
Do you remember the magic word ‘retargeting’? The wonderful strategy that lets you send messages and, in this case, coupons to those people who have already visited your website, but went away without completing the purchase.
With Facebook retargeting, you can follow your customers on the web!
This is a fantastic tool, that lets you know who the people interested in your products are, so once you know that, you’ll be able to increase the conversion rate, the loyalty of your brand, and the ROI, all of this keeping your brand in the spotlight.
This way, instead of persuading new buyers to visit your site, you can convince your visitors to come back again on your page. In particular, you can focus on those who have abandoned the cart or you can send a coupon to encourage your audience to come back to your site and close the purchase.
Retargeting works because every one of us gives trust to those people, businesses, and brands that seem familiar to our eyes and this perception is the key you need to use to boost your e-commerce.
In order to get your retargeting going on Facebook, you need to install the Facebook pixel on your website. You can do it manually, but if you’re not tech savvy it might be a little tricky. At LeadsBridge we developed the Pixel enhancer to help marketers manage it easily and fire all desired Facebook standard events with just a single line of code. Subscribe to our app and you’ll find it in our suite of tools as well.
Conclusion
As you can see, coupons are the best solution to increase your sales and the loyalty of your brand even if you have a small e-commerce.
Obviously, the first thing you need to understand is the cost of the entire promotion in order to know your margin, then you have to focus on your audience and deliver your coupons to the right client.
You can make a difference!
So think carefully about the coupon you’re going to create, use a welcome email to deliver it, increase your mailing list and use the retargeting to reach those people who left your page without closing the purchase.
What are you waiting for? Go and give Facebook Lead Ads and LeadsBridge a chance!
