With more than 1 billion global users and 67 million company profiles, LinkedIn is arguably the most popular professional networking platform in 2024. While the platform’s primary function when it was released was to help working professionals find their dream job, it has now become a go-to place for B2C and B2B marketers, and for good reasons.
According to a SocialPilot report, more than 40% of B2B marketers believe LinkedIn is the most effective platform for acquiring relevant, high-quality leads thanks to the dynamic nature of LinkedIn lead generation forms. Among the array of tools at their disposal, businesses have become increasingly fond of LinkedIn lead generation forms’ frictionless and convenient functionality. The best part? The forms auto-capture the required information without human input.
But, many businesses get their forms wrong or fail to keep people engaged, and that’s okay.
This blog sheds light on a few inspiring LinkedIn lead generation forms for your next campaign and why we think they are effective. Additionally, we will show you the benefits of integrating LinkedIn lead gen forms with your CRM to streamline automation and lead sync.
LinkedIn ads with lead generation forms
Businesses should complement their LinkedIn Ads with LinkedIn’s lead generation forms to capture authentic and high-quality leads.
Whether you opt for a single-image ad, video ad, or carousel ad, add a clear call-to-action (CTA) to the LinkedIn lead generation form.
Notable benefits of LinkedIn lead generation forms
Before we get to the crux of the matter, let’s skim through the benefits of LinkedIn lead generation forms.
Does not interfere with the LinkedIn browsing experience
LinkedIn lead generation forms do not interfere with the browsing experience while you are scrolling your feed.
Pre-populated user data
One of the most notable benefits is that the form is pre-populated with user data eliminating friction.
Stay on top of key metrics
You can track the key metrics of your LinkedIn campaigns including form fill rates, cost per lead, conversion rates etc, using LinkedIn Campaign Manager.
Accurate Targeting
Target the right people at the right time. You can target people based on their job titles, company name, location, industry, etc.
Easy to set up
LinkedIn lead generation forms are easy to set up. Even first-timers can create a LinkedIn lead gen form in just a few clicks.
Preview or testing
You can test your forms by sending a test lead from the preview section in the Campaign Manager.
Seamless integration with CRMs
LinkedIn lead generation forms can be seamlessly integrated with hundreds of third-party applications including CRMs. Importing data has never been easier.
With LeadsBridge, you can connect your LinkedIn lead generation forms with over 380 third-party tools in just a matter of a few clicks. You can, for example, populate a Google Sheets document with leads generated through your LinkedIn lead generation form, or send an email notification to your sales team each time a lead inputs their details.
LinkedIn lead generation forms examples
1. ISB’s Online Course and the University of Southampton
ISB’s LinkedIn lead generation campaign primarily targets team leaders, managers, and other stakeholders who could benefit from their online courses. It also includes all the relevant details related to the course including the start date, fees, format, and duration.
Their lead generation form is trying to do a bit too much though. What could be a simple form that captures basic information like email address and phone number is populated with extra fields like years of experience, reason for applying etc…
On the other hand, the University of Southampton’s LinkedIn lead generation campaign is on point. The message here is simple: “Explore master’s courses in the UK’s top 20 universities”.
Now, take a look at their lead gen form.
As straightforward as it gets. The form only includes the email address field along with the respondent’s first and last name. It also includes a clear message at the bottom stating how your information will be shared with the university to help them identify and suggest courses depending on your interest.
2. Volvo
Volvo’s LinkedIn ad urges its target audience to sign up for its drive-on-lease program. The ad mentions some “need to know” data including the monthly price, downpayment, insurance, and more.
The form stays true to the Swedish company’s commitment to efficiency and only includes relevant fields like email address and phone number; enough data for the company to market or promote its drive-on lease program.
3. Boon
Boon’s LinkedIn marketing is on point, particularly in this campaign. We recommend checking Boon’s form if you are looking for good LinkedIn lead gen examples. Let’s first look at the ad.
The ad’s copy is trying to promote the company’s cutting-edge water purifier in office spaces by emphasising the downsides of a conventional RO purifier. Terms like “plastic-free water” and “smart hydration” are engaging and compel readers to rethink their water consumption choices at their workplace.
The form is equally impressive. Again, no unrequired additional fields in this LinkedIn lead gen forms example. Apart from the email address and phone number, the form has the “Company size” field. This information allows marketing and sales teams to determine the approach they need to take while nurturing the leads.
4. Copyright Clearance Center (CCC)
This is a great LinkedIn lead gen form example; a classic lead magnet used by the Copyright Clearance Center (CCC) here. Companies across all sectors require expert advice from professionals who know the ins and outs of copyright laws. This ad promotes a tip sheet that explores the common misconceptions about copyright infringements and laws for medical communication.
Knowing that it is a niche subject, the CCC isn’t giving it away for free. The whitepaper or their tip sheet can be downloaded once you provide your email address. A straightforward lead magnet exchange.
5. IPEC 2024
You can use LinkedIn registration forms to strategically promote an event, exhibition, or expo and generate participants leads. Look at this great example of event ads on LinkedIn:
The IPEC team realised LinkedIn’s potential and promoted the event on the platform encouraging relevant businesses to register and secure their stall at the expo.
The ad includes all the important details such as what one can expect at the event, dates, location, etc.
The form includes two fields; work email and work phone number. The key here is that users add their “work” contact details since the data ensures that the generated leads are professionals. It also shows that the user is genuinely interested, resulting in improved lead quality.
Similarly to LinkedIn lead gen forms, you can implement automation in your event management by connecting LinkedIn registration forms to your marketing stack and make sure you take action on your event leads as soon as they come in.
6. Zen HR
Software companies worldwide use LinkedIn lead generation forms as a lead magnet to expand their user base. The ZenHR’s campaign is aimed at businesses, startups, solopreneurs, and other types of organizations urging them to sign up for a free demo session.
Is it the best LinkedIn lead gen form examples we have seen? Probably not. While the CTA says sign-up, it does not mention what people sign up for. It is only after clicking on sign up, you can see more details. In this LinkedIn lead gen forms example, the form includes some text highlighting the product’s USP localization. Again, this could easily be part of the ad copy instead.
ZenHR’s form captures email addresses and phone numbers which their team can use for effective follow-up communication. By leveraging automation, you can make sure to send these data directly to your CRM or email marketing software and reach your potential customers right away with welcome messages.
Check out this article to discover the best LinkedIn CRM integrations.
LinkedIn lead generation forms: Do’s and Don’ts
Do’s
- Stick to the point. Only include essential information.
- Write crisp and engaging headlines
- Create responsive lead generation forms
- Mention how user information will be used
- State what users will get in return after filling out the form
Don’ts
- Do not add additional unnecessary fields
- Do not forget to add a hook
- Do not confuse your audience
- Do not mislead your audience
Takeaways
These LinkedIn lead gen form examples serve as a timely reminder about how effective and streamlined lead capturing with LinkedIn forms can be. The frictionless sign-up experience plays a key role in boosting the number of lead captures.
We hope you can learn from these lead gen form LinkedIn examples and create unique lead generation forms of your own. Do your homework on the fields available, the number of fields to include, etc… before you get going.
Most importantly, do not overlook the importance of A/B testing to determine what strategy is working. This allows you to tweak your lead-capturing strategy for better results.
You can do so much more with LinkedIn lead generation forms with LeadsBridge. While the pre-filled lead forms pave the way for frictionless lead capturing, LeadsBridge allows you to update important lead data in real time, eliminating the need for CSV files.
Discover LeadsBridge LinkedIn lead gen forms integration.
