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Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Latest

tiktok ads trends

Nurturing and conversion

The latest TikTok Ads trends for businesses

TikTok, the widely embraced short-form video platform, has captured the world’s attention, and the business realm is no exception.…

Marialuisa Aldeghi|
July 31, 2024 |
6 min read

Vinsolutions crm review

Tools and Integrations

The ultimate VinSolutions CRM review for car dealerships

Automotive is a competitive industry. That’s why dealerships often try to secure a lasting edge in such a competitive…

Elena Mazaheri|
July 25, 2024 |
5 min read

LeadsBridge and TrustedForm integrations with LeadGen App

Tools and Integrations

Enhance lead capture with LeadsBridge and TrustedForm integrations for LeadGenApp

LeadGenApp empowers businesses to create powerful lead forms that maximize lead generation and feedback collection. With LeadGenApp, you can…

Mark Cirillo|
July 23, 2024 |
3 min read

The ultimate Elead CRM review

Tools and Integrations

The ultimate elead CRM review for car dealerships

CRMs are indispensable tools for any business in the automotive industry. This software is key to a smoother buying…

Elena Mazaheri|
July 15, 2024 |
4 min read

Predictive HR analytics

Tracking and growth

Predictive HR analytics: How to use it for business decision-making

You already know the power of data when it comes to your business. More specifically, you know that the…

Mark Cirillo|
July 11, 2024 |
6 min read

Dealersocket crm review

Tools and Integrations

The complete guide to DealerSocket CRM for car dealerships

From the initial handshake to the final signature, you should streamline your sales process. Why? Simply because it works.…

Elena Mazaheri|
July 10, 2024 |
6 min read

Top Articles
from the Blog

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read