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How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager in a clean, deduplicated format.…

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What is Data Orchestration? Benefits and more

As businesses grow, there’s always a surge of contact information they need to track.  You’ve got leads in your Facebook…

The best examples of gym ads on Facebook (and why they work)

Ads across Meta technologies are a fantastic tool for your business’s social media marketing. With 11 original ad objectives…

How to run LinkedIn retargeting ads successfully

How to run LinkedIn retargeting ads successfully

Reaching the right professional audience at the right time is paramount for brands—but it’s also incredibly challenging. Instead of…

A guide to Salesforce® Advertising Studio: Everything you need to know

As marketers delve deeper into the digital age, the need for streamlined advertising solutions becomes paramount. This guide will…

Recruitment funnel

Six strategies to optimize your recruitment funnel to generate leads 

There are two sides to recruitment. On one hand, candidates want to find an employer who values their skills…

best practices for tiktok ads

Best practices for TikTok Ads: Mastering the trend wave

Navigating the landscape of TikTok advertising can feel like you’re riding a wave – exciting, unpredictable, and if you…

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from the Blog

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…