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google ads vs facebook ads for small businesses

Tools and Integrations

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching for something they want right…

Elena Mazaheri

Elena Mazaheri |
6 min read

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Latest

Types of Sales Leads

Lead acquisition

6 Types of Sales Leads and Key Strategies to Convert Them

Converting leads is a huge part of any sales or marketing expert’s job. Without leads, there can be no…

Mark Cirillo|
April 02, 2024 |
5 min read

Lead acquisition

How to generate leads from LinkedIn: The ultimate guide

In the world of professional networking and B2B sales, LinkedIn has emerged as the virtual watering hole for everything…

Andrew Bailey|
March 28, 2024 |
4 min read

Marketing attribution model

Tracking and growth

What’s a marketing attribution model & how to measure offline events

Today’s marketing landscape has expanded more than ever. This includes how we conduct our business and meet the customers’…

Dario Villi|
March 22, 2024 |
9 min read

The best Salesforce integrations

Nurturing and conversion

The Best Salesforce® Integrations for 2024

Salesforce® is one of the most popular sales forecasting and CRM tools on the market today for small businesses…

Ana Gotter|
March 19, 2024 |
8 min read

Lead generation campaign

Lead acquisition

How to build a successful lead generation campaign

A solid lead generation campaign is a crucial part of any marketing funnel. In fact, 50% of marketers agree…

Emily Krings|
March 18, 2024 |
6 min read

TikTok for car dealerships

Nurturing and conversion

How to use TikTok for car dealerships in 2024

We all know the many benefits of Facebook and Instagram. But what about TikTok?  TikTok’s advertising platform is relatively less…

Elena Mazaheri|
March 15, 2024 |
5 min read

Top Articles
from the Blog

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

A Marketplace listing is your sales post on Facebook that shows the item’s photos, title, price, and details. To boost your Facebook Marketplace ads, you can use bright photos, clear…

Elena Mazaheri|
February 20, 2026 |
5 min read

How to get car buyers from automotive Facebook lead generation ads

Running automotive Facebook lead generation ads doesn’t mean getting ready-to-buy people on demand.  Far from it.  Facebook can generate a ton of leads fast, but turning them into actual car buyers…

Elena Mazaheri|
February 18, 2026 |
6 min read