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Lead acquisition

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B ads help companies target decision-makers, generate leads, and ultimately drive conversions. This guide will explore…

Andrew Bailey

Andrew Bailey |
3 min read

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Nurturing and conversion

A Step by Step Guide to Pinterest Audience Targeting

Pinterest is becoming one of the top social media platforms and search engines for businesses, especially e-commerce businesses. It…

Hephzy Asaolu|
April 29, 2021 |
7 min read

Nurturing and conversion

Google Shopping: The step-by-step guide

Online shopping is a multibillion-dollar industry. The market size in 2019 was 3.53 trillion US dollars, and it is predicted…

Hephzy Asaolu|
April 22, 2021 |
9 min read

Nurturing and conversion

Everything you need to know about conversion funnel optimization

Having a good understanding of conversion funnel optimization is like having a map to a destination. A map makes…

Zachary McDaniel|
March 29, 2021 |
13 min read

Nurturing and conversion

People-based marketing: The most effective strategy for generating leads

Mobile technology is on the rise and this has taken over people’s attention to where marketers are finding it…

Hephzy Asaolu|
March 25, 2021 |
6 min read

CRM retargeting

Tools and Integrations

CRM Solutions: 13 Great Tools To Try In 2021

655. That’s the number of customer relationship management (CRM) platforms on G2 alone. Source: G2 The best CRM solutions track client communication…

Priscilla Tan|
March 15, 2021 |
6 min read

Nurturing and conversion

Automotive Customer Engagement & The Journey to Car Purchase

The automotive industry is unique compared to most others. When you look at standards for customer journeys and even…

Ana Gotter|
March 08, 2021 |
4 min read

Top Articles
from the Blog

B2B ads strategies

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B ads help companies target decision-makers, generate leads, and ultimately drive…

Andrew Bailey|
November 26, 2024 |
3 min read

Facebook Ads Audit

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if your campaigns are really working? Accessing your Facebook ads audit can…

Elena Mazaheri|
November 25, 2024 |
6 min read

Facebook Ads Automation

The complete guide to Facebook ads automation

Without a doubt, Facebook marketing is a worthy investment. It gives you ads that reach the right people, ensures more people see your content, and helps you get more…

Elena Mazaheri|
November 22, 2024 |
8 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization  on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy to collect lead info right in the app, without users…

Ana Gotter|
November 21, 2024 |
10 min read

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make things easier for a few good reasons. For starters, it’s convenient. You can collect lead information directly on…

Elena Mazaheri|
November 20, 2024 |
8 min read