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Tags: #Sales

Tracking and growth

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze leads to grow sales? One…

Elena Mazaheri

Elena Mazaheri |
7 min read

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Tagged by #Sales

Nurturing and conversion

How to schedule meetings with leads and guarantee they show up

More and more salespeople are becoming masters of their CRM, especially when it comes to keeping track of new…

Adam Lambert|
July 27, 2020 |
3 min read

Nurturing and conversion

Sales qualified leads: The light at the end of the sales funnel

It’s no big secret that sales qualified leads are incredibly important to the success of any business. Leads allow…

Luke Ramassa|
July 09, 2020 |
5 min read

Tools and Integrations

Top ClickFunnels integrations to improve your funnels

ClickFunnels was founded in 2014 by Russel Brunson and Todd Dickerson and has experienced exponential growth in just a…

Hephzy Asaolu|
March 09, 2020 |
4 min read

Lead acquisition

5 of the Best Cold Email Formulas for Lead Generation

I like formulas over templates. There’s a difference. Formulas are fluid and can fit many different scenarios. Templates are rigid and…

Josh Slone|
February 15, 2019 |
5 min read

Nurturing and conversion

Why Every Long Sales Cycle Needs a Lead Nurturing Strategy

Everyone loves the sweet, sweet commissions that come with big-ticket products and services. But not everyone loves the daily cold…

Dave Lawrence|
November 14, 2018 |
4 min read

Nurturing and conversion

The ultimate guide for salespeople to convert leads into customers via inbox

1,050 unread email messages! That is the number of unread email messages in your Inbox. You are getting leads from different…

Luke Ramassa|
August 02, 2018 |
4 min read

Top Articles
from the Blog

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read