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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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In this category

Nurturing and conversion

How to Implement a Google Ads Strategy at Every Stage of the Funnel

The majority of internet users start their search on Google, with Google processing about 40,000 search queries every second.…

Lizzie Davey|
April 06, 2022 |
9 min read

Nurturing and conversion

SMS Mobile Marketing Best Practices to Benefit Your Business in 2023

SMS mobile marketing has become an integral part of multi-channel marketing. People open and read over 95% of the…

Elena Mazaheri|
February 21, 2022 |
12 min read

Nurturing and conversion

How to Use Clickfunnels for Coaches: The Complete Guide

You’ve tried and tested your services and clients are getting amazing results, but how do you get more leads?  For…

Lizzie Davey|
February 03, 2022 |
5 min read

email sequence examples

Nurturing and conversion

Email Sequence examples: the complete guide to follow up

In spite of the wide variety of new marketing techniques, email marketing is still one of the best ways…

Hephzy Asaolu|
December 30, 2021 |
7 min read

Lead automation

Nurturing and conversion

The Complete Guide to Lead Automation (with strategies)

Years ago, businesses generated leads through television ads, radio commercials, billboards, and print media. Today, leads are generated online…

Hephzy Asaolu|
October 18, 2021 |
17 min read

Nurturing and conversion

LeadsBridge: An Adobe Innovate Partner

As a company, we’ve worked with some amazing brands and people over the years, many of whom we’re proud…

Luke Ramassa|
October 14, 2021 |
4 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
13 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read