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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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In this category

Nurturing and conversion

How to Implement a Google Ads Strategy at Every Stage of the Funnel

The majority of internet users start their search on Google, with Google processing about 40,000 search queries every second.…

Lizzie Davey|
April 06, 2022 |
9 min read

Nurturing and conversion

SMS Mobile Marketing Best Practices to Benefit Your Business in 2023

SMS mobile marketing has become an integral part of multi-channel marketing. People open and read over 95% of the…

Elena Mazaheri|
February 21, 2022 |
12 min read

Nurturing and conversion

How to Use Clickfunnels for Coaches: The Complete Guide

You’ve tried and tested your services and clients are getting amazing results, but how do you get more leads?  For…

Lizzie Davey|
February 03, 2022 |
5 min read

email sequence examples

Nurturing and conversion

Email Sequence examples: the complete guide to follow up

In spite of the wide variety of new marketing techniques, email marketing is still one of the best ways…

Hephzy Asaolu|
December 30, 2021 |
7 min read

Lead automation

Nurturing and conversion

The Complete Guide to Lead Automation (with strategies)

Years ago, businesses generated leads through television ads, radio commercials, billboards, and print media. Today, leads are generated online…

Hephzy Asaolu|
October 18, 2021 |
17 min read

Nurturing and conversion

LeadsBridge: An Adobe Innovate Partner

As a company, we’ve worked with some amazing brands and people over the years, many of whom we’re proud…

Luke Ramassa|
October 14, 2021 |
4 min read

Top Articles
from the Blog

HubSpot vs. Marketo: Which one should you use?

TL;DR HubSpot is easier to get running and a solid fit if your marketing and sales teams want one shared platform without a long implementation process.  Marketo (now Adobe Marketo Engage)…

Elena Mazaheri|
August 15, 2026 |
7 min read

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read

ActiveCampaign vs. Mailchimp: Which one is right for you?

TL;DR Mailchimp is easier to learn and cheaper for basic email marketing and comes with a free plan and works well if you just need to send newsletters and simple…

Elena Mazaheri|
August 11, 2026 |
5 min read

The complete guide to TikTok advertising (with examples)

TL;DR TikTok ads work best when you want attention, engagement, and discovery fast. The platform gives you several formats, each built for a different goal. Strong performance usually comes from matching the…

Hephzy Asaolu|
August 06, 2026 |
20 min read

Pipedrive crm alternatives

5 Pipedrive alternatives by use case

TL;DR Best Pipedrive alternative for SMBs: Zoho CRM, a huge feature set for a low price, plus a whole business app suite if you need it. Best Pipedrive alternative for startups:…

Elena Mazaheri|
August 05, 2026 |
8 min read