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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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Nurturing and conversion

Omnichannel retail: 3 ways retailers can embrace the new consumer path to shopping

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research…

Dario Villi|
May 13, 2020 |
5 min read

Nurturing and conversion

Google Ads optimization strategies to drive high-quality leads

Lead generation is an essential activity for businesses in order to find and engage users interested in a product…

Dario Villi|
May 05, 2020 |
6 min read

Nurturing and conversion

Google Ads Remarketing Tutorial: How to Set it Up & Make it Work

Remarketing is targeting potential and existing customers who may be interested in your offer because they already know your…

Hephzy Asaolu|
March 13, 2020 |
7 min read

Nurturing and conversion

Ways B2C Retail Brands can thrive with a comprehensive omnichannel strategy

Today, a consumer has at least three devices on the average – a mobile phone, a laptop, and a…

Mark Cirillo|
October 24, 2019 |
8 min read

Nurturing and conversion

A step by step guide to increase your landing page conversion rate

Best landing page design is important if you want to capture more targeted leads and increase your conversions. The…

Mark Cirillo|
August 16, 2019 |
8 min read

Nurturing and conversion

How to use effectively facebook custom audiences for your real estate facebook marketing campaign

Facebook, with its 2.19 billion monthly active users offer a huge opportunity for real estate agents.  It is the platform…

Mark Cirillo|
July 12, 2019 |
6 min read

Top Articles
from the Blog

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read