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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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In this category

Nurturing and conversion

5 undervalued benefits of using CRM retargeting for your business

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline…

Mark Cirillo|
June 29, 2020 |
6 min read

Nurturing and conversion

Fashion advertising: strategies to promote your fashion brand

The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid…

Hephzy Asaolu|
June 22, 2020 |
8 min read

Nurturing and conversion

Facebook Shop: How to set up a Facebook store

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending…

Hephzy Asaolu|
June 08, 2020 |
6 min read

Nurturing and conversion

The Complete Guide to Instagram Shopping Tags

Instagram is a platform that people use to discover new people and places, but also products. In fact, 36%…

Dario Villi|
June 01, 2020 |
5 min read

Nurturing and conversion

Omnichannel retail: 3 ways retailers can embrace the new consumer path to shopping

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research…

Dario Villi|
May 13, 2020 |
5 min read

Nurturing and conversion

Google Ads optimization strategies to drive high-quality leads

Lead generation is an essential activity for businesses in order to find and engage users interested in a product…

Dario Villi|
May 05, 2020 |
6 min read

Top Articles
from the Blog

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta lead ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
October 28, 2026 |
8 min read

best marketing tools for small businesses

The 7 best marketing tools for small businesses

TL;DR Small businesses don’t need a dozen marketing apps, just a few good ones that share data. For email, pick Brevo (300 free emails a day) or Mailchimp (easiest for beginners).…

Elena Mazaheri|
October 26, 2026 |
8 min read

The 6 top Facebook ad management software for marketers

TL;DR Facebook ad management means creating, running, tracking, and improving ads in Meta Ads Manager. Extra software helps when you want less manual work, better reporting, and faster optimization. Main reasons to…

Elena Mazaheri|
October 23, 2026 |
13 min read

CRM automation tools

10 Best CRM automation tools to streamline sales

TL;DR CRM automation takes the work you do on repeat out of your sales process: lead assignment, follow-up emails, lead scoring, pipeline updates, and data sync between tools. The 10 best…

Elena Mazaheri|
October 21, 2026 |
12 min read

IFTTT alternatives

The 14 best IFTTT alternatives for tool integrations

TL;DR IFTTT is cheap and simple. But it struggles with complex business workflows. Need more power for business apps? Look at LeadsBridge (380+ apps), Zapier, Make (visual builder) or Pabbly Connect…

Elena Mazaheri|
October 19, 2026 |
17 min read