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CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show ads to people you already…

In this category

5 undervalued benefits of using CRM retargeting for your business

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline…

Fashion advertising: strategies to promote your fashion brand

The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid…

Facebook Shop: How to set up a Facebook store

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending…

The Complete Guide to Instagram Shopping Tags

Instagram is a platform that people use to discover new people and places, but also products. In fact, 36%…

Omnichannel retail: 3 ways retailers can embrace the new consumer path to shopping

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research…

Google Ads optimization strategies to drive high-quality leads

Lead generation is an essential activity for businesses in order to find and engage users interested in a product…

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from the Blog

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…