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Nurturing and conversion

CRM advertising

Nurturing and conversion

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show ads to people you already…

Elena Mazaheri

Elena Mazaheri |
5 min read

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In this category

Nurturing and conversion

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike…

Marco Cirillo|
November 18, 2024 |
9 min read

black-friday

Nurturing and conversion

Black Friday ecommerce: Everything you need to know

Black Friday e-commerce: Everything you need to know Black Friday is fast approaching, which means that discount enthusiasts have begun…

Luke Ramassa|
November 12, 2024 |
12 min read

black friday facebook ads

Nurturing and conversion

The best Black Friday Facebook Ads strategies for 2024

Black Friday is one of the biggest shopping days of the year, and it’s a great opportunity for businesses…

Marialuisa Aldeghi|
November 07, 2024 |
6 min read

Why use TikTok for advertising

Nurturing and conversion

Why use TikTok for advertising? A guide for businesses

TikTok has rapidly ascended to the ranks of the most popular social media platforms globally, boasting over 1 billion…

Marialuisa Aldeghi|
September 27, 2024 |
4 min read

Roofing Facebook Ads

Nurturing and conversion

How to run roofing Facebook ads for effective lead generation

Roofing companies can use Facebook ads to generate leads. However, the competition on Facebook is intense. Whether it’s for…

Elena Mazaheri|
September 27, 2024 |
5 min read

How to run Facebook Ads for higher education

Nurturing and conversion

How to run Facebook ads for higher education

Most schools around the world are now using online learning, and because of this, there’s a big increase in…

Elena Mazaheri|
September 24, 2024 |
6 min read

Top Articles
from the Blog

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…

Elena Mazaheri|
July 02, 2026 |
7 min read