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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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In this category

Nurturing and conversion

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike…

Marco Cirillo|
November 18, 2024 |
9 min read

black-friday

Nurturing and conversion

Black Friday ecommerce: Everything you need to know

Black Friday e-commerce: Everything you need to know Black Friday is fast approaching, which means that discount enthusiasts have begun…

Luke Ramassa|
November 12, 2024 |
12 min read

black friday facebook ads

Nurturing and conversion

The best Black Friday Facebook Ads strategies for 2024

Black Friday is one of the biggest shopping days of the year, and it’s a great opportunity for businesses…

Marialuisa Aldeghi|
November 07, 2024 |
6 min read

Why use TikTok for advertising

Nurturing and conversion

Why use TikTok for advertising? A guide for businesses

TikTok has rapidly ascended to the ranks of the most popular social media platforms globally, boasting over 1 billion…

Marialuisa Aldeghi|
September 27, 2024 |
4 min read

Roofing Facebook Ads

Nurturing and conversion

How to run roofing Facebook ads for effective lead generation

Roofing companies can use Facebook ads to generate leads. However, the competition on Facebook is intense. Whether it’s for…

Elena Mazaheri|
September 27, 2024 |
5 min read

How to run Facebook Ads for higher education

Nurturing and conversion

How to run Facebook ads for higher education

Most schools around the world are now using online learning, and because of this, there’s a big increase in…

Elena Mazaheri|
September 24, 2024 |
6 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read