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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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In this category

Roofing Facebook Ads

Nurturing and conversion

How to run roofing Facebook ads for effective lead generation

Roofing companies can use Facebook ads to generate leads. However, the competition on Facebook is intense. Whether it’s for…

Elena Mazaheri|
September 27, 2024 |
5 min read

How to run Facebook Ads for higher education

Nurturing and conversion

How to run Facebook ads for higher education

Most schools around the world are now using online learning, and because of this, there’s a big increase in…

Elena Mazaheri|
September 24, 2024 |
6 min read

Car dealership advertising ideas

Nurturing and conversion

5 Car dealership advertising ideas to improve sales

Car dealerships face tough competition, so having a strong advertising strategy is the only way. In this article, we’ll…

Elena Mazaheri|
August 26, 2024 |
6 min read

Car dealership marketing strategies

Nurturing and conversion

3 Car dealership marketing strategies to grow your sales in 2024

Cars cost a lot, so buying one usually takes time and involves several steps. Nowadays, most people start looking…

Elena Mazaheri|
August 21, 2024 |
6 min read

What are lead stages

Nurturing and conversion

What are lead stages? How to define your lead funnel

Every business wants to generate more leads, but not all leads are created equal. Some are more likely to…

Marialuisa Aldeghi|
August 06, 2024 |
7 min read

tiktok ads trends

Nurturing and conversion

The latest TikTok Ads trends for businesses

TikTok, the widely embraced short-form video platform, has captured the world’s attention, and the business realm is no exception.…

Marialuisa Aldeghi|
July 31, 2024 |
6 min read

Top Articles
from the Blog

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read