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Nurturing and conversion

How to build a re-engagement campaign

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase. There can be many reasons…

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TikTok ecommerce

TikTok ecommerce: Learn how to drive sales with TikTok

It might come as a surprise right now but, if you think about it, it’s only the natural progression…

Customer segmentation

The complete guide to customer segmentation strategy

Anyone who has ever worked in sales, customer service, or a business analytics department is all too aware that…

Top 8 TikTok content ideas for your campaigns

Lockdowns and stay-at-home orders led to an increase in the number of people using TikTok to escape reality and…

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Retargeting ads examples

Bring customers ashore with these retargeting ads examples

Millions of consumers surf the internet every day and marketers aim to bring them to the waves of their…

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist these days, mostly for its ability to build solid, goal-focused campaigns.  Google estimates…

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from the Blog

Sales funnel optimization

10 Sales funnel optimization strategies to implement right now

Sales funnels are essential for guiding prospects through their journey from initial awareness to becoming loyal customers. Optimizing this process can significantly boost conversions, reduce customer acquisition costs, and…

google ads best practices 2023

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

How to build a re-engagement campaign

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase.…

12 best presentation apps for 2025

Successful pitching requires more than just having good ideas and knowing your facts; it also depends on a well-executed pitch deck. Today’s business sphere demands crafting a strong pitch…

Lead generation for digital marketing agencies: Nine tactics you need to use

Digital marketing agencies are the creative powerhouses behind the successful advertising efforts of many companies across the globe. With a carefully curated and skillful team, these firms ideate and…