Lead Gen Blog

Facebook Lead Ads and HubSpot integration: a Native Vs LeadsBridge comparison

By Mark Cirillo | No Comments | 13th May 2019

Do you want to integrate HubSpot with Facebook Lead Ads? Wandering how to sync your Facebook Lead Ads leads with your HubSpot account? In this article, you’ll learn 2 different ways to integrate your HubSpot account with Facebook Lead Ads, so you can find out the right integration that better fits for your needs.

But first of all…

What is Facebook Lead Ads?

Facebook Lead Ads is a technology specifically designed to create high converting leads generation campaigns on Facebook.

In fact, unlike traditional campaigns that most businesses run on Facebook, Lead Ads allow you to easily get Facebook user’s info without sending traffic to a website landing page.

There are mainly 3 reasons why Facebook Lead Ads are so successful:
1. Speed. When users click on your Lead Ads, a registration form pops up immediately into Facebook.

2. Zero friction. User’s data are automatically added by Facebook, so users don’t need to fill in a long series of empty fields. They only need to confirm their info by clicking a button.

3. Mobile oriented technology. Nowadays, 90% of daily Facebook active users browse the social network via mobile phone or tablet, and Facebook Lead Ads are optimized for mobile navigation.

Why you want to sync your Facebook Lead Ads Leads with HubSpot

Facebook Lead Ads only allows you to download a CSV file with the collected leads. However, for many businesses this manual operation is a waste of time and doesn’t allow you to take the most out of your Lead Generation campaigns.

If you are a HubSpot user you can instantly sync your new leads with your account. By doing so, you’ll be able to automate the follow-up processes after the signup, for example with a welcome email, an SMS or a call.

If you consider that welcome emails on average generate up to 320% more revenue per email basis than other promotional emails, the integration between Facebook Lead Ads and HubSpot will allow you to dramatically increase the ROAS of your campaigns.

There are many ways you can do this integration. Let’s dive in and see how.

HubSpot Native Facebook Lead Ads Integration

For its users, HubSpot provides a native integration with Facebook Lead Ads users. The set up is quite easy.

STEP 1 – CONNECT YOUR FACEBOOK ADS ACCOUNT TO HUBSPOT

Before creating a Facebook Lead Ads campaign, you need to connect your Facebook Ads Account to Hubspot. Log into you Hubspot account and click on the menu item “Marketing”, and then “ADS”.

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Then, connect your Facebook Ads Account by clicking on the button “Connect account” that you see on the top-right side of your screen.

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Click on the Facebook Icon.

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Facebook will show you a confirmation screen wit your Facebook Account information. Click on Continue as [your name]

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Many advertisers manage different accounts. If it’s your case, select the Facebook Ads Account you want to connect with Hubspot…

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And the Facebook Page referred to your Lead Ads campaigns.

When you’re about to finalize the integration, HubSpot also allows you to select the Facebook Pixel associated to your account.This will help you to track your website visitors by using a unique HubSpot tracking code. However, if you don’t need this feature, you can skip this step.

 

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Once your Facebook Ads Account is connected, you can go back to the menu item “Marketing”, “ADS” and scroll down the page until you find your Facebook Ads Campaigns (active and inactive).

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When a Facebook Lead Ads campaign is active, your new contacts will automatically be added to HubSpot.

 

STEP 2 – CREATE YOUR FACEBOOK LEAD ADS CAMPAIGN INTO HUBSPOT

HubSpot also allows you to create your Facebook Lead Ads directly into HubSpot.

To do this, go the menu item “Marketing”, then “ADS”. By clicking on the orange button “create ads campaign”, you’ll display a new button related to Facebook Lead Ads.

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Now you’re ready to set up your Campaign. First of all, assign a name to your Campaign and click on “Next”

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When the new window pops up, select the page of the business associated to this campaign.

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By clicking on “Continue”, you’ll display a new window where you can create the lead generation form.

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Fill it with all the information needed. Please note that you need to provide a website link to redirect your leads after the registration, and the URL of a page that contains your privacy policy.Then click on the blue button “next” and use the following page to set up the ad creative, define your targeting options, the duration and budget of your campaign, and the payment info.

When you’re done, click on the button “promote”.

 

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Finally, your Facebook Lead Ads campaign is ready.

From this moment on, by running your Facebook Lead Ads campaign, the collected leads will be automatically synced with your HubSpot account and added to specific lists and workflows.

Moreover, you can set up an automatic email that notifies you whenever you get a new contact through your Facebook Lead Ads Campaign.

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How to sync your Facebook Lead Ads with HubSpot through LeadsBridge

Another way to connect HubSpot to Facebook Lead Ads is by using LeadsBridge Lead Ads Sync.

LeadsBridge is an automation tool specifically designed for advertising. As you will see, LeadsBridge integration is quite simple and straightforward.

Moreover, LeadsBridge allows you to track the Offline Conversions generated to your Facebook campaigns, create custom audiences automatically, send SMS and welcome emails to your new leads, notifications to your sales reps, and much more.

The following steps will guide you to the Facebook Lead Ads integration to HubSpot.

STEP 1 – LOG INTO LEADSBRIDGE

First of all, log into your LeadsBridge account and click on the menu item “Facebook Suite” you find on the right side of the screen. Then, click on “Lead Ads Bridges” (1) and “Add new” (2).

By doing so, you’ll be able to create your “bridge”, which is the technical connection between a source tool (in this case, Facebook Lead Ads) and a destination tool (HubSpot).

Select Facebook Lead Ads as the source tool, and HubSpot as destination, an click on “Next”.

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STEP 2 – CONNECT YOUR FACEBOOK LEAD ADS FORM

The second steps allows you to select the Facebook Lead Ads form you want to connect with HubSpot. To do this, first of all click on “Add New Account”…

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By doing so, you’ll be redirected to your Facebook account, where you only need to confirm your identity in order to authorize LeadsBridge to start the connection.

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LeadsBridge will automatically detect your Facebook Pages and forms. Select the ones you want to integrate with HubSpot, and click on “Next”.

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STEP 3 – CONNECT YOUR HUBSPOT ACCOUNT

Once the Facebook Lead Ads source is defined, you need to connect your HubSpot account.
To do this, assign a name to the integration and insert the account ID of your HubSpot account.

Now, define how you want to manage the “entities”, which are the new leads collected through Lead Ads (you can choose between Contacts or Companies, based on your needs)…

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And the Segment, which is where you want to send your leads to. Then click on the green button “Authorize”.

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The next step may changed based on the segmentation concepts you selected in the previous step.

For example, if you decided to add a new Facebook Lead Ads contact to a specific deal into HubSpot, here you’ll be also able to define the pipeline you want to add this contact to.

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Moreover, you can activate the email receipt for incoming leads. By doing so, every time a new lead registers through your Facebook Lead Ads campaign, you’ll receive an email notification with the leads’ details.

When all the segmentation concepts are defined, click on the button “Next”.

STEP 4 – FIELDS MATCHING / MAPPING

The 4th step allows you to match the Facebook Lead Ads fields with the HubSpot’s ones.

With LeadsBridge, the HubSpot fields are automatically mapped based on the Lead Ads form, so in most cases you only need to check that everything is fine and confirm.

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However, it is always possible to add a custom field to your leads and contacts, in order to add specific information you need for your management.

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STEP 5 – ACTIVATION

Finally, the “bridge” is ready.

In the last step, you can test your integration in order to check that everything works properly, and click on the green button “Save & Publish”.

By doing so, you’ll start receiving Facebook Lead Ads Leads into your HubSpot account automatically and in real-time!

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CONCLUSION

Thanks to its disruptive technology, Facebook Lead Ads allows you to collect lots of leads without even using a website landing page. In this article, we’ve compared 2 ways to sync your Facebook Lead Ads leads with HubSpot:

1. The native HubSpot’s integration
2 LeadsBridge Lead Ads Sync

Definitely, HubSpot made a really great job by giving the possibility to its user to create a Facebook Lead Ads campaigns directly into the platform and sending the collected leads into lists and workflows, automatically.

However, if your flows are more complex and you need more flexibility, LeadsBridge integration allows you to do that. In fact, in addiction to forms, smart lists and static lists, you can sync your leads with HubSpot deals and pipelines.

When a new lead comes in from Facebook Lead Ads, not only you can send welcome emails to your leads and email notifications to your sales reps, but you can also receive an SMS receipt and send a welcome SMS to your leads.

Moreover, LeadsBridge helps you understand the impact of your Facebook Lead Ads campaigns. To do this you need to use the Offline Conversions Tracking by Facebook, which usually requires you to upload a CSV file into your ads manager. However, by connecting HubSpot with Facebook Offline Conversions through LeadsBridge, you’ll be able to track the sales generated by your Lead Ads, automatically and in real time.

And this is only a fraction of the automations you can do with LeadsBridge. For more info and details, check the platform overview.

Have more questions on how to better integrate HubSpot with Facebook Lead Ads? Feel free to leave a comment!

Mark Cirillo

Eager digital marketer, nurtured by news and strategies of this world, helping people and businesses to build and reinvent their online presence.

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