Blog

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if your campaigns are really working? Accessing your Facebook ads audit can help. It’s a thorough review…

Elena Mazaheri |
6 min read

Tracking and growth

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

Elena Mazaheri|
October 26, 2022 |
7 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

With more than 1 billion monthly active users, TikTok is one of the fastest-growing and most-used social media platforms…

Lizzie Davey|
October 24, 2022 |
8 min read

Tracking and growth

PPC automation: The complete guide

Pay-per-click (PPC) advertising is one of the most persuasive marketing practices. But with the head-to-head competition in today’s market,…

Elena Mazaheri|
October 19, 2022 |
11 min read

Tools and Integrations

What is a CRM Integration? Definition & Strategies

In earlier days, companies manually moved their data from singular or multiple applications to their CRM (customer relationship management)…

Lizzie Davey|
October 17, 2022 |
7 min read

Tracking and growth

Best 8 B2C marketing automation examples

Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If…

Lizzie Davey|
October 12, 2022 |
5 min read

Tools and Integrations

LeadsBridge integrations & how they can help you

Navigating the frenzy of the advertising world can be challenging. It requires lots of different tools, which can be…

Marialuisa Aldeghi|
October 10, 2022 |
7 min read

Blog

The ultimate Facebook ads audit checklist