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facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about tribal loyalties? Or does it mainly…

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Marketing attribution model

What’s a marketing attribution model & how to measure offline events

Today’s marketing landscape has expanded more than ever. This includes how we conduct our business and meet the customers’…

The best Salesforce integrations

The Best Salesforce® Integrations for 2024

Salesforce® is one of the most popular sales forecasting and CRM tools on the market today for small businesses…

Lead generation campaign

How to build a successful lead generation campaign

A solid lead generation campaign is a crucial part of any marketing funnel. In fact, 50% of marketers agree…

TikTok for car dealerships

How to use TikTok for car dealerships in 2024

We all know the many benefits of Facebook and Instagram. But what about TikTok?  TikTok’s advertising platform is relatively less…

Small business automation

The complete guide to small business automation

In the digital age, the ability to streamline processes, enhance efficiency, and reduce human error through automation is no…

tiktok ads strategy

Elevating your TikTok Ads strategy in 2024

TikTok has firmly established itself as a juggernaut in the social media advertising space, capturing the attention of 1.92…

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from the Blog

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…