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Google Ads automation: How it works and how to use it strategically

Tracking and growth

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists to take over the repetitive…

Elena Mazaheri

Elena Mazaheri |
7 min read

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Latest

How to install a Facebook Pixel

Tracking and growth

How to install a Facebook Pixel (now Meta Pixel): Everything you need to know

Facebook ads are a powerful tool for reaching new audiences.  But, to serve the right ads at the right time,…

Lizzie Davey|
August 28, 2024 |
7 min read

Car dealership advertising ideas

Nurturing and conversion

5 Car dealership advertising ideas to improve sales

Car dealerships face tough competition, so having a strong advertising strategy is the only way. In this article, we’ll…

Elena Mazaheri|
August 26, 2024 |
6 min read

Car dealership marketing strategies

Nurturing and conversion

3 Car dealership marketing strategies to grow your sales in 2024

Cars cost a lot, so buying one usually takes time and involves several steps. Nowadays, most people start looking…

Elena Mazaheri|
August 21, 2024 |
6 min read

Contact center automation trends

Tracking and growth

11 Call and contact center automation trends to boost lead prospecting

Imagine if, instead of relying solely on human agents, your call or contact center could find a way to…

Mark Cirillo|
August 14, 2024 |
6 min read

Tools and Integrations

The best CRM Gmail integrations you should use in 2024

In today’s fast-paced business environment, efficiency and seamless communication are crucial. Integrating your CRM with Gmail can transform your…

Andrew Bailey|
August 13, 2024 |
3 min read

CRM trends

Tracking and growth

Nine Emerging CRM Trends to Fuel Your Business Growth

Customer relationship management isn’t a new concept. In fact, CRM as we know it dates back to the 1980s…

Mark Cirillo|
August 12, 2024 |
5 min read

Top Articles
from the Blog

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

A Marketplace listing is your sales post on Facebook that shows the item’s photos, title, price, and details. To boost your Facebook Marketplace ads, you can use bright photos, clear…

Elena Mazaheri|
February 20, 2026 |
5 min read