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The best webinar platforms

Tools and Integrations

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar is the most dependable for…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Latest

Predictive HR analytics

Tracking and growth

Predictive HR analytics: How to use it for business decision-making

You already know the power of data when it comes to your business. More specifically, you know that the…

Mark Cirillo|
July 11, 2024 |
6 min read

Dealersocket crm review

Tools and Integrations

The complete guide to DealerSocket CRM for car dealerships

From the initial handshake to the final signature, you should streamline your sales process. Why? Simply because it works.…

Elena Mazaheri|
July 10, 2024 |
6 min read

Benefits of advertising on TikTok

Nurturing and conversion

10 benefits of advertising on TikTok in 2024

Picture this: A small candle-making business in Montana goes viral overnight, racking up millions of views and selling out…

Lizzie Davey|
July 05, 2024 |
6 min read

enterprise crm

Tools and Integrations

The best enterprise CRMs for 2024

There are specialized Customer Relationship Management (CRM) tools available for every industry—whether it’s CRMs for the financial industry, education-oriented…

Marco Cirillo|
June 28, 2024 |
8 min read

Tracking and growth

What is Data Orchestration? Benefits and more

As businesses grow, there’s always a surge of contact information they need to track.  You’ve got leads in your Facebook…

Marco Cirillo|
June 26, 2024 |
5 min read

Nurturing and conversion

The best examples of gym ads on Facebook (and why they work)

Ads across Meta technologies are a fantastic tool for your business’s social media marketing. With 11 original ad objectives…

Mark Cirillo|
June 24, 2024 |
18 min read

Top Articles
from the Blog

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read