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The Best Google Ad Extension Examples to Improve CTR

TL;DR Ad extensions (Google now calls them “assets”) add extra info to your search ads, like links, phone numbers, or forms. They’re free to add and can lift your CTR by 10 to 20 percent, depending…

Elena Mazaheri

Elena Mazaheri |
6 min read

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How to run LinkedIn retargeting ads successfully

Nurturing and conversion

How to run LinkedIn retargeting ads successfully

Reaching the right professional audience at the right time is paramount for brands—but it’s also incredibly challenging. Instead of…

Lizzie Davey|
June 21, 2024 |
6 min read

Tools and Integrations

A guide to Salesforce® Advertising Studio: Everything you need to know

As marketers delve deeper into the digital age, the need for streamlined advertising solutions becomes paramount. This guide will…

Andrew Bailey|
June 06, 2024 |
4 min read

Recruitment funnel

Nurturing and conversion

Six strategies to optimize your recruitment funnel to generate leads 

There are two sides to recruitment. On one hand, candidates want to find an employer who values their skills…

Federica Salini|
June 03, 2024 |
5 min read

best practices for tiktok ads

Nurturing and conversion

Best practices for TikTok Ads: Mastering the trend wave

Navigating the landscape of TikTok advertising can feel like you’re riding a wave – exciting, unpredictable, and if you…

Marialuisa Aldeghi|
May 07, 2024 |
5 min read

Sales call tracking

Tracking and growth

How Sales Call Tracking Can Enhance Personalization in Lead Generation

Depending on the size of your business, there’s a good chance that you make and receive many phone calls…

Mark Cirillo|
May 01, 2024 |
5 min read

Tools and Integrations

Google Ads Checklist: The Ultimate Guide

Where to invest your marketing budget is always a challenging question. However, by looking at the statistics, you can…

Elena Mazaheri|
April 30, 2024 |
13 min read

Top Articles
from the Blog

The Best Google Ad Extension Examples to Improve CTR

TL;DR Ad extensions (Google now calls them “assets”) add extra info to your search ads, like links, phone numbers, or forms. They’re free to add and can lift your CTR by…

Elena Mazaheri|
August 21, 2026 |
6 min read

How to connect Facebook Lead Ads and Vinsolutions - preview

Create a VinSolutions CRM-Facebook Integration via LeadsBridge

TL;DR VinSolutions CRM helps car dealers manage leads, track customer behavior, and run targeted campaigns Facebook Lead Ads lets buyers submit their info without leaving Facebook LeadsBridge connects the two, so leads…

Charlotte Odwyer|
August 19, 2026 |
8 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
August 17, 2026 |
6 min read

HubSpot vs. Marketo: Which one should you use?

TL;DR HubSpot is easier to get running and a solid fit if your marketing and sales teams want one shared platform without a long implementation process.  Marketo (now Adobe Marketo Engage)…

Elena Mazaheri|
August 15, 2026 |
7 min read

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read