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Tools and Integrations

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on the channels that actually generate…

Marialuisa Aldeghi

Marialuisa Aldeghi |
7 min read

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Latest

best crm for real estate agents

Tools and Integrations

How to choose the best CRM for real estate agents and investors

Customer relationship management systems have become an essential tool for businesses of all sizes. They play an important role…

Mark Cirillo|
April 20, 2023 |
7 min read

zoho crm review

Tools and Integrations

Zoho CRM review: All you need to know

Customer relationship management (CRM) is a critical aspect of every business, regardless of its size. With numerous CRM tools…

Mark Cirillo|
April 19, 2023 |
4 min read

lead nurturing software

Tools and Integrations

Top 6 best lead nurturing software for 2023

If you’re a marketing professional and you’re looking for a way to automatically strengthen your relationships with customers, you’re…

Marialuisa Aldeghi|
April 17, 2023 |
6 min read

Tracking and growth

Lead scoring best practices: How to create an effective strategy

When focusing on lead generation, a large proportion of businesses fall victim to one crucial mistake – measuring success…

Ana Gotter|
April 14, 2023 |
11 min read

Lead acquisition

8 travel marketing tips and strategies for 2023

The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to…

Lizzie Davey|
April 07, 2023 |
7 min read

Tracking and growth

What is Data Enrichment? Use cases and more

Marketers today have access to huge amounts of data, but that data is useless if it isn’t relevant and…

Lizzie Davey|
March 24, 2023 |
8 min read

Top Articles
from the Blog

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read