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facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about tribal loyalties? Or does it mainly…

Elena Mazaheri

Elena Mazaheri |
4 min read

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hr automation

Tracking and growth

The complete guide to HR automation

Human resources (HR) automation is a growing trend that has the potential to revolutionize the way businesses manage their…

Elena Mazaheri|
March 16, 2023 |
7 min read

First-party vs. third-party cookies

Tracking and growth

First-party vs. third-party cookies: The difference explained

New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers.…

Lizzie Davey|
March 13, 2023 |
5 min read

google ad examples

Lead acquisition

Google Ad examples that work

Around 2.14 billion customers do their shopping online as the trend continues to grow. If running a business, you…

Elena Mazaheri|
February 22, 2023 |
10 min read

Software as a Service examples

Tools and Integrations

What are SaaS tools? Software as a Service examples & why you should use it

The SaaS industry is booming, with new tools popping up left and right. Brands of all sizes and industries…

Ana Gotter|
February 17, 2023 |
8 min read

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Customer segmentation

Nurturing and conversion

The complete guide to customer segmentation strategy

Anyone who has ever worked in sales, customer service, or a business analytics department is all too aware that…

Ana Gotter|
February 10, 2023 |
6 min read

Top Articles
from the Blog

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Elena Mazaheri|
November 06, 2025 |
4 min read

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Elena Mazaheri|
November 04, 2025 |
6 min read

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

Zachary McDaniel|
October 31, 2025 |
14 min read

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…

Hephzy Asaolu|
October 29, 2025 |
16 min read