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Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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Latest

Lead acquisition

A quick guide on Google Ads for real estate: How to write high-converting Google ads

Businesses typically earn $2 for every $1 spent on Google Ads. PPC is a huge business driver for 74%…

Haley Osborne|
September 07, 2022 |
7 min read

Tools and Integrations

7 Best B2B marketing tools

The marketing industry has evolved immensely in recent years. With this evolution comes the change in the tools to…

Elena Mazaheri|
September 05, 2022 |
7 min read

Lead acquisition

WhatsApp marketing tools: The complete guide

A long-time favorite for messaging, WhatsApp is the go-to app for just about everyone. And while advertising on social…

Elena Mazaheri|
August 31, 2022 |
10 min read

Tools and Integrations

Zoom Meetings and Zoom Webinars review (updated 2022)

In the past few years, the global market has seen a strong digitalization of business operations, resulting in thousands…

Mark Cirillo|
August 29, 2022 |
8 min read

Nurturing and conversion

First-Party vs. Third-Party Data: What’s the Difference?

Data helps marketers and business owners make all sorts of decisions, ranging from which products to sell and at…

Ana Gotter|
August 22, 2022 |
7 min read

Resources

How to use the Facebook lead ads Testing Tool via LeadsBridge

With more than 2.9 billion monthly users, Facebook offers great marketing potential for businesses of all sizes. Facebook advertising…

Elena Mazaheri|
August 19, 2022 |
4 min read

Top Articles
from the Blog

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read