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Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Latest

Nurturing and conversion

Facebook Offline Conversion best practices

One popular challenge common to brick and mortar stores is the inability to measure the impact of online campaigns…

Hephzy Asaolu|
July 06, 2020 |
5 min read

Nurturing and conversion

QVC 2.0: Webinars for e-Commerce

Many assume webinars are just for ?soft? or digital products like SaaS products, courses, or coaching services. And yes,…

Omar|
June 30, 2020 |
8 min read

Nurturing and conversion

5 undervalued benefits of using CRM retargeting for your business

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline…

Mark Cirillo|
June 29, 2020 |
6 min read

Nurturing and conversion

Fashion advertising: strategies to promote your fashion brand

The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid…

Hephzy Asaolu|
June 22, 2020 |
8 min read

Tools and Integrations

The basics of dynamic Retargeting with Criteo

As a business, retargeting is pretty vital to the success of your marketing strategy. After all, according to a…

Zachary McDaniel|
June 15, 2020 |
5 min read

Nurturing and conversion

Facebook Shop: How to set up a Facebook store

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending…

Hephzy Asaolu|
June 08, 2020 |
6 min read

Top Articles
from the Blog

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read