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Tags: #CRM

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company has to collect a massive amount of data and use it to create marketing-centric systems.  These…

Elena Mazaheri

Elena Mazaheri |
10 min read

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Tagged by #CRM

Lead automation

Nurturing and conversion

The Complete Guide to Lead Automation (with strategies)

Years ago, businesses generated leads through television ads, radio commercials, billboards, and print media. Today, leads are generated online…

Hephzy Asaolu|
October 18, 2021 |
17 min read

Nurturing and conversion

The complete Guide to Lead Qualification (with strategies and examples)

Most businesses generate lots of leads, but only a small percentage of these leads convert to customers. A study…

Hephzy Asaolu|
September 06, 2021 |
20 min read

Nurturing and conversion

Sales process automation: What it is, Tools and Examples

It takes an average of 8 touches to get an initial meeting (or other conversions) with a new prospect.…

Hephzy Asaolu|
August 06, 2021 |
18 min read

Education CRM

Nurturing and conversion

The Best Education CRM Tools in 2021

Educational organizations have massive amounts of data that they need to take in, store, and access on a regular…

Ana Gotter|
July 26, 2021 |
4 min read

ActiveCampaign Review

Nurturing and conversion

The Ultimate ActiveCampaign Review

Most businesses find that their marketing efforts are both complex and diverse, often running a number of campaigns across…

Ana Gotter|
July 19, 2021 |
4 min read

Nurturing and conversion

The Complete Guide to E-commerce Tools for Businesses

There are 12 – 24 million e-commerce websites on the internet, and more are being created every day. With…

Hephzy Asaolu|
July 15, 2021 |
30 min read

Top Articles
from the Blog

Get inspired by these 27 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? This article provides answers to common questions about generating qualified leads on Facebook. Questions like: “What’s the best…

Hephzy Asaolu|
October 22, 2025 |
11 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
October 21, 2025 |
10 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
October 20, 2025 |
10 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
October 17, 2025 |
8 min read

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

Elena Mazaheri|
October 15, 2025 |
4 min read