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Tags: #Facebook

Meta event match quality score

Tracking and growth

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook and Instagram. If it’s low, Meta…

Elena Mazaheri

Elena Mazaheri |
7 min read

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Tagged by #Facebook

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Elena Mazaheri|
December 11, 2023 |
13 min read

Resources

Connect Facebook lead ads to your favorite marketing platform with LeadsBridge

In this article, you’ll learn how to set up a bridge to connect Facebook lead ads and your favorite…

Elena Mazaheri|
December 08, 2023 |
4 min read

Facebook Pixel and iOS14

Tracking and growth

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

Luke Ramassa|
November 27, 2023 |
9 min read

Facebook Lead Ads and Hubspot integration - Blog cover

Resources

How to set up Facebook lead ads and HubSpot integration

In today’s highly competitive marketing landscape, making well-informed decisions on lead acquisition can make all the difference. Luckily, there…

Mark Cirillo|
November 03, 2023 |
5 min read

How to connect Facebook Leads to Zoho CRM via LeadsBridge

Tools and Integrations

How to connect Facebook Leads to Zoho CRM via LeadsBridge

Zoho is up there as one of the go-to CRMs for businesses looking to keep their customer databases in…

Luke Ramassa|
October 26, 2023 |
8 min read

Integrate Klaviyo with Facebook lead ads

Lead acquisition

Why you should integrate Klaviyo with Facebook Lead Ads: 5 core benefits

It’s clear that Facebook Lead Ads are invaluable when it comes to collecting high-quality leads at a relatively low…

Marco Cirillo|
September 29, 2023 |
5 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead…

Mark Cirillo|
September 08, 2026 |
14 min read