Picture this: A small candle-making business in Montana goes viral overnight, racking up millions of views and selling out its entire inventory in 48 hours. The secret to its sudden success? A 15-second TikTok ad that cost less than a fancy dinner.
Welcome to the new frontier of digital marketing, where bite-sized content reigns supreme and even the smallest brands can make a big splash. TikTok, the short-form video platform that’s taken the world by storm, isn’t just for dance challenges and lip-syncing teens anymore. It’s become essential for businesses looking to reach new audiences and boost their bottom line.But what exactly makes TikTok advertising so effective? From its unparalleled reach to its innovative ad formats, this platform offers a unique set of advantages that savvy marketers can’t afford to ignore.
Let’s dive into the top 10 benefits of advertising on TikTok and discover why it might just be the game-changer your business has been waiting for.
- 10 TikTok ads benefits for your business
- 1. Organically reach younger generations
- 2. Enjoy higher engagement rates
- 3. Unlock advanced targeting options
- 4. Quickly and natively generate leads through ad forms
- 5. Track conversions with the TikTok conversion API
- 6. Effortlessly transfer data from TikTok to other platforms
- 7. Budget-friendly advertising options
- 8. Retarget users who have interacted with your ads or content
- 9. Employ a variety of ad formats that don’t feel like ads
- 10. Use the AI-powered ad delivery system for optimized campaign performance
- The Benefits of TikTok Advertising Are Unparalleled
10 TikTok ads benefits for your business
There are plenty of benefits of advertising on TikTok, from the huge organic reach to the budget-friendly ad options.
1. Organically reach younger generations
TikTok is particularly effective for reaching younger demographics—especially Gen Z. At the start of this year, about 80% of TikTok users were between 16-24, with a significant portion of users under 30.
Why? Because TikTok has become a cultural touchstone for younger generations. It’s where they go to source the latest news, find trends, and discover music and products. The younger generations spend an average of one hour a day consuming short-form video content on TikTok, making it the ideal organic place to reach them. If you want to reach Gen Z or just younger generations in general, this is one of the biggest benefits of TikTok ads.
2. Enjoy higher engagement rates
TikTok’s engagement rates are considerably higher than other social media platforms. Users enjoy a 17.5% engagement rate compared to just 3.5% on Instagram and 1.7% on Facebook. There are several reasons for this. Firstly, TikTok’s features like duets, reactions, and challenges naturally encourage user participation and engagement with content, including ads.
Secondly, TikTok’s algorithm is highly effective at serving relevant content to users, which increases the chances of someone seeing your ad who is actually interested in your brand or product. Finally, TikTok ads often blend in seamlessly with organic content, so users don’t automatically dismiss them as ads.
3. Unlock advanced targeting options
You can drill down into specific characteristics and behaviors to target people most likely to engage with your ads. With interest-based targeting, you can categorize users by their content consumption patterns, and with behavior-based targeting, you can serve your ads to people who take specific actions while using TikTok.
Alternatively, you can create your own custom audiences from your email marketing tool or customer relationship management (CRM) system, create lookalike audiences, and target users based on device type, operating system, geographical location, and demographics.
Automation tools like LeadsBridge can help you seamlessly integrate your CRM with TikTok Custom Audiences. Sign in to the waiting list to know when the integration will be available!
Taking advantage of these advanced targeting capabilities means you can zero in on users who are most likely to interact with your ads. This ultimately drives higher engagement rates and maximizes return on investment (ROI).
4. Quickly and natively generate leads through ad forms
TikTok has a simplified lead-capture process within the app. Mobile-optimized forms provide a better user experience and the native lead generation forms (which are actual ads) let you instantly collect user information without redirecting people to external sites. You can also customize the form fields to gather the most important data for your brand and automatically populate forms with existing TikTok user data.
5. Track conversions with the TikTok conversion API
Unlike traditional tracking methods that rely on cookies and browser-based data, TikTok’s Conversions captures server-to-server data, which means you can reliably track user actions across the platform. This granular data means you can better understand what’s working (and what’s not working) with your ad campaigns and get deeper insights into customer behavior.
6. Effortlessly transfer data from TikTok to other platforms
With LeadsBridge, you can integrate TikTok with other tools in your tech stack to create 360-degree views of your customers and transfer data from one platform to another. For example, you can take the information gathered from TikTok’s lead forms and transfer it to your CRM system or email marketing tool to continue nurturing those leads elsewhere.
What this essentially means is you can follow up on leads much quicker and reduce manual data entry (and, by proxy, reduce human error). Synchronizing real-time data into your other systems lets you deliver campaigns to the right people at the right time, increasing conversions and sales.
7. Budget-friendly advertising options
How much does it cost to advertise on TikTok? TikTok’s advertising system has flexible bidding strategies and a variety of ad formats so there’s something for everyone. It’s a self-serve ad platform, which means you have total control over your budget and ad finances, and the cost-per-click (CPC) and cost-per-impression (CPM) models mean you only pay for the engagement you get.
While TikTok ads can be slightly more expensive than advertising on more established platforms like Instagram and Facebook, you can reach 1,000 highly-targeted users for $10. The downside is, you have to spend a minimum of $500 on a campaign.
Perhaps the most budget-friendly thing about TikTok advertising is you don’t need studio-level content to see results. In fact, lo-fi content often performs better on TikTok. You don’t need an expensive production team to create effective ads. TikTok’s built-in video tools mean you can create, edit, and deliver ads in no time at all.
8. Retarget users who have interacted with your ads or content
It’s rare for someone to buy from you the first time they come across your product or brand. Instead, it takes a few touches to show them the value of what you’re offering and why they should choose you over a competitor.
This is where TikTok’s retargeting ads come into play. You can deliver ads to people who have already engaged with previous ads to create a nurturing funnel that shares more information and trust-building content.
When you incorporate retargeting into your TikTok ads strategy, you can cast a wide net and then hone in on people who have shown an interest in you. This increases your conversion rate because you’re targeting people who are on the fence and just need a nudge in the right direction.
9. Employ a variety of ad formats that don’t feel like ads
TikTok ads don’t look or feel like ads. In fact, TikTok users love genuine product reviews and user-generated content that introduces them to a new brand or product. The ad formats available on TikTok blend seamlessly with organic content so there’s less friction when users are scrolling through their feeds.
The beauty of TikTok is users often use it to find new products. In fact, 67% of users have bought products because they saw them on TikTok. You just have to look at the success of the #TikTokMadeMeBuyIt hashtag to see how well marketing content works on TikTok.
However, users prefer genuine, authentic content, like user reviews, product demos, and comparison videos. Luckily, TikTok’s variety of ad formats lets you get creative with the kind of content you use in your ads.
Here’s an example of a TikTok ad from Pet brand Chewy. It uses organic-looking ads to promote a discount on its products.
10. Use the AI-powered ad delivery system for optimized campaign performance
TikTok uses an AI-powered ad delivery system to optimize campaign performance. It does this by employing advanced machine learning algorithms to analyze user behavior, preferences, and interactions in real-time. This system lays the foundations for precise audience targeting and sees that ads are delivered to users who are most likely to be interested and engaged.
For brands, this translates to more efficient use of your ad budgets. The AI continuously learns and adjusts ad placements to maximize reach and impact, but it can also predict the best time to display ads, select the most relevant content, and adapt strategies on the fly.
The Benefits of TikTok Advertising Are Unparalleled
What benefit does TikTok facilitate for advertisers? From its ability to organically reach Gen Z to its AI-powered ad delivery system, TikTok is changing the way brands market themselves. It’s not just another social media platform—it’s a dynamic ecosystem where brands can thrive, connect, and convert like never before.
Remember our candle-making friends from Montana? They’re not alone. Countless businesses, big and small, are riding the TikTok wave to unprecedented success. Whether you’re looking to boost engagement, generate leads, or drive sales, TikTok’s versatile ad formats and targeting options offer a solution.
But, most importantly, TikTok is where your audience is already spending their time, discovering new products, and making purchasing decisions. In a world where attention is the ultimate currency, TikTok offers a goldmine of engaged users ready to be wowed by your brand.
The benefits of advertising on TikTok are very real. So, as we look ahead to the rest of 2024 and beyond, the question isn’t whether you should advertise on TikTok – it’s how quickly can you get started. The next viral sensation could be your 15-second ad.
Discover LeadsBridge’s TikTok integrations today.
