TikTok, the widely embraced short-form video platform, has captured the world’s attention, and the business realm is no exception. With a staggering 1 billion active users, TikTok presents a distinctive opportunity for brands to connect with a broad audience and expand their reach.
In this blog post, we will delve into the most recent TikTok ads trends and how businesses can capitalize on them. We will also examine how marketing automation tools, such as LeadsBridge, can empower businesses to streamline lead generation management on TikTok, facilitating the process of engaging with their target audience and achieving conversions.
Understanding TikTok advertising
TikTok, boasting over 1 billion monthly active users, has become a powerhouse in the social media landscape. It’s a prime space for businesses, big and small, to connect with potential customers and expand their reach. But what does TikTok advertising entail, and how can you leverage it for your own business goals?
TikTok advertising empowers you to craft concise, compelling video ads that slot in between users’ own content. These clips can be up to 15 seconds in length and are engineered to captivate. Their seamless integration into the platform often translates to more effective engagement than traditional display ads.
You have the power to pinpoint your audience by demographics, interests, and location. Plus, you can cap your daily spending, giving you full control over your budget. TikTok’s advertising model is pay-per-impression, meaning you only pay a small fee when a user interacts with your ad, ensuring you get the most out of your investment.
TikTok presents a range of ad formats, such as:
- In-Feed Ads: These ads appear in users’ “For You” feed as they scroll through the app. They can include video, text, and a call-to-action (CTA) button. Users can like, comment, share, follow, and even use the same music or effects in their own videos. They can last up to 60 seconds, but 15 seconds is recommended.
- TopView Ads: These ads appear when users first open the TikTok app, providing a full-screen experience. They take up the entire screen with video and can include a CTA button. They can last up to 60 seconds, with 15-30 seconds being the most effective.
- Brand Takeover: These are full-screen ads that appear when users first open the app. They can include images, GIFs, and videos, and usually come with a clickable link that directs users to a landing page or a hashtag challenge. They last up to 3-5 seconds.
- Branded Hashtag Challenge: These ads encourage users to participate in a challenge and create content using a specific hashtag. They typically include a banner on the Discover page and a dedicated page showing the challenge instructions and user-generated content.
- Branded Effects: Custom filters, stickers, and effects that users can apply to their videos. Brands can create custom augmented reality (AR) effects that users can add to their videos, promoting the brand in a fun and interactive way.
- Spark Ads: These ads allow brands to boost their own organic posts or user-generated content. They combine the authenticity of organic content with the reach of paid ads, encouraging more engagement and interaction.
- Collection Ads: Interactive ads that allow users to browse and shop directly within the TikTok app. You can showcase a collection of products within the ad itself, leading users to a seamless shopping experience without leaving TikTok.
- Dynamic Showcase Ads (DSA): Personalized ads that showcase products dynamically based on user interests and behaviors. They use a product catalog to display relevant products to users, driving better performance and conversions.
Following TikTok ads trends allows businesses to connect with fresh audiences and expand their reach. By crafting compelling ads and directing them to the right eyes, the potential for success is amplified.
TikTok advertising trends
Brands are harnessing the power of TikTok ads trends to connect with their audiences in fresh, innovative ways. It’s crucial to keep your finger on the pulse of the latest TikTok advertising trends to maintain the success of your campaigns. These trends are ever-changing, in step with user habits and platform enhancements, and it’s essential for businesses to be nimble in order to capitalize on them.
Here are five of the latest TikTok advertising trends that businesses are leveraging to maximize their reach and engagement on the platform:
1. User-generated content (UGC) campaigns
Brands are increasingly encouraging users to create content around their products or campaigns. This not only drives organic engagement but also leverages the authenticity and creativity of the TikTok community.
UGC campaigns, such as hashtag challenges, create a sense of community and can lead to viral trends, amplifying brand visibility.
2. TikTok shopping and live commerce
TikTok has integrated shopping features, allowing users to purchase products directly through the app. Live commerce, where brands or influencers host live streams to showcase and sell products, is gaining traction.
These shopping features streamline the purchase process and make it easier for brands to convert viewers into customers in real time.
3. Collaborations with micro-influencers
Brands are partnering with micro-influencers who have smaller but highly engaged follower bases. These influencers often have niche audiences that can be more targeted and receptive to brand messages.
Collaborating with micro-influencers can be cost-effective and drive high engagement and authenticity, as followers trust their recommendations.
4. Augmented reality (AR) effects and filters
Brands are creating custom AR effects and filters that users can apply to their videos. This interactive content is engaging and encourages users to spend more time interacting with the brand.
AR effects and filters enhance user experience and provide a fun way for users to engage with brands, making the content more memorable and shareable.
5. Short-form educational content
Short, informative videos that provide value or education on a topic are becoming popular. Brands use this format to share tips, tutorials, and how-tos related to their products or industry.
Educational content positions brands as experts in their field and can build trust and credibility with the audience, while also providing value and driving engagement.
By staying current with these TikTok ads trends, brands can effectively utilize the platform to engage their target audience and achieve their marketing objectives.
Here are some useful resources to help you optimize your TikTok advertising game:
- Best practices for TikTok Ads: Mastering the trend wave
- TikTok ads vs. Facebook ads: An in-depth comparison
- Elevating your TikTok Ads strategy in 2024
- How much does it cost to advertise on TikTok?
- How to master TikTok Lead Generation Ads & get more leads
- Top 8 TikTok content ideas for your campaigns
Examples of trending ads on TikTok
Here are some examples of trending ads on TikTok that illustrate different strategies and formats:
1. e.l.f. Cosmetics – #EyesLipsFace
e.l.f. Cosmetics launched a highly successful hashtag challenge called #EyesLipsFace, encouraging users to create videos showcasing their makeup looks using e.l.f. products.
The challenge went viral, with millions of users participating and creating content. The campaign included a catchy original song that users could use in their videos, further promoting brand recognition. The hashtag garnered billions of views, significantly increasing brand visibility and engagement.
2. Netflix – #WhatsYourPower
Netflix aims to captivate audiences worldwide, and tapping into the viral user-generated content trend resonates strongly with Gen Z. This was the thought process behind their #WhatsYourPower campaign, launched to promote the movie “Project Power.”
The campaign invited users to apply a branded filter that revealed their “superpower,” encouraging them to create and share their own content using the hashtag. This initiative became one of the largest uses of user-generated content (UGC) on TikTok.
3. Marc Jacobs – #PerfectAsIAm
The creative team at Marc Jacobs crafted an inspiring message, “Perfect as I am,” to launch their new fragrance, “Perfect,” targeting Gen Z and Millennials. They introduced a branded hashtag challenge that promoted self-love.
TikTok users were invited to embrace and share their uniqueness using the hashtag #PerfectAsIAm, leading to over 10 billion views and significantly boosting awareness for the fragrance.
4. Amazon Fashion – #PajamaJam
Amazon Fashion launched a TikTok challenge to highlight their commitment to inclusive fashion, enhance brand connection, and promote their holiday Pajama Jam in an engaging and festive manner.
Participants were invited to strut down a playful catwalk to an original song, wearing pajamas they had purchased from Amazon, and to tag their videos with #PajamaJam. The campaign was a huge success, generating over 13,000 videos featuring the song and achieving a staggering 1 billion views within the first 24 hours.
5. Pepsi – AR filter
Pepsi created an interactive AR filter that users could apply to their videos, aligning with a broader campaign theme. The AR filter allowed users to add fun Pepsi-themed effects to their videos, encouraging creative expression.
The filter prominently featured Pepsi branding, ensuring that every video created with the filter increased brand exposure. The interactive nature of the filter encouraged users to share their creations, contributing to the campaign’s viral potential.
These examples underscore the efficacy of trending TikTok ads in reaching audiences, boosting brand recognition, and sparking user interaction. By infusing campaigns with creativity, authenticity, and a focus on the user, businesses can harness the potential of TikTok to reach their marketing goals.
Automating lead generation management on TikTok with LeadsBridge
As TikTok’s influence expands, businesses are seeking ways to leverage the platform to connect with their desired audience. TikTok ads are a prime method for doing so. However, the array of ad formats and targeting choices can be overwhelming, leaving you uncertain about the best approach to take.
This is where automation tools like LeadsBridge can be your ally. LeadsBridge automates your customer acquisition process by seamlessly integrating major ad platforms with your existing marketing technology. With over 380 integrations, you can drive new revenue and increase efficiency by syncing leads in real time, tracking online and offline conversions, and targeting custom audiences.
By connecting your TikTok ad account with your marketing stack, LeadsBridge can automate lead data delivery to your sales team or marketing automation platform. This not only saves you time and effort but also ensures that leads are followed up on in a timely and efficient manner.
Here’s a step-by-step-guide that will help you connect TikTok with Google Sheets.
Explore all available TikTok integrations here.
If you’re eager to elevate your TikTok ad game, consider a marketing automation tool like LeadsBridge. It’s a game-changer!
Final thoughts
TikTok’s dynamic platform continues to evolve, offering businesses unprecedented opportunities to engage with a diverse and expansive audience through innovative advertising strategies. By staying abreast of the latest TikTok ads trends, such as personalized advertising, leveraging user-generated content, and utilizing influencer partnerships, brands can significantly enhance their visibility and connection with potential customers.
Moreover, integrating tools like LeadsBridge to automate and optimize lead generation and management processes can further streamline efforts and boost the effectiveness of leveraging TikTok advertising trends.
As we move forward, the key to success on this vibrant platform lies in creativity, adaptability, and strategic use of technology to foster meaningful interactions and drive business growth. Embrace these trending TikTok ads examples to harness the full potential of advertising on TikTok and propel your brand to new heights in the digital landscape.
