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Tags: #CRM

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company has to collect a massive amount of data and use it to create marketing-centric systems.  These…

Elena Mazaheri

Elena Mazaheri |
10 min read

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Tagged by #CRM

Tracking and growth

What is Data Enrichment? Use cases and more

Marketers today have access to huge amounts of data, but that data is useless if it isn’t relevant and…

Lizzie Davey|
March 24, 2023 |
8 min read

marketing automation workflows

Tracking and growth

Top 5 marketing automation workflows to improve your business

Businesses across the globe are inundated with repetitive tasks that require completion in order for operations to function as…

Charlotte Odwyer|
March 17, 2023 |
7 min read

hr automation

Tracking and growth

The complete guide to HR automation

Human resources (HR) automation is a growing trend that has the potential to revolutionize the way businesses manage their…

Elena Mazaheri|
March 16, 2023 |
7 min read

First-party vs. third-party cookies

Tracking and growth

First-party vs. third-party cookies: The difference explained

New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers.…

Lizzie Davey|
March 13, 2023 |
5 min read

Software as a Service examples

Tools and Integrations

What are SaaS tools? Software as a Service examples & why you should use it

The SaaS industry is booming, with new tools popping up left and right. Brands of all sizes and industries…

Ana Gotter|
February 17, 2023 |
8 min read

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Top Articles
from the Blog

Get inspired by these 27 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? This article provides answers to common questions about generating qualified leads on Facebook. Questions like: “What’s the best…

Hephzy Asaolu|
October 22, 2025 |
11 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
October 21, 2025 |
10 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
October 20, 2025 |
10 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
October 17, 2025 |
8 min read

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

Elena Mazaheri|
October 15, 2025 |
4 min read