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Tags: #CRM

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company has to collect a massive amount of data and use it to create marketing-centric systems.  These…

Elena Mazaheri

Elena Mazaheri |
10 min read

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Tagged by #CRM

Tracking and growth

What is Data Enrichment? Use cases and more

Marketers today have access to huge amounts of data, but that data is useless if it isn’t relevant and…

Lizzie Davey|
March 24, 2023 |
8 min read

marketing automation workflows

Tracking and growth

Top 5 marketing automation workflows to improve your business

Businesses across the globe are inundated with repetitive tasks that require completion in order for operations to function as…

Charlotte Odwyer|
March 17, 2023 |
7 min read

hr automation

Tracking and growth

The complete guide to HR automation

Human resources (HR) automation is a growing trend that has the potential to revolutionize the way businesses manage their…

Elena Mazaheri|
March 16, 2023 |
7 min read

First-party vs. third-party cookies

Tracking and growth

First-party vs. third-party cookies: The difference explained

New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers.…

Lizzie Davey|
March 13, 2023 |
5 min read

Software as a Service examples

Tools and Integrations

What are SaaS tools? Software as a Service examples & why you should use it

The SaaS industry is booming, with new tools popping up left and right. Brands of all sizes and industries…

Ana Gotter|
February 17, 2023 |
8 min read

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Top Articles
from the Blog

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp and well-built deck is non-negotiable. You need to know what to…

Mark Cirillo|
November 18, 2025 |
14 min read

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
November 17, 2025 |
8 min read

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
November 14, 2025 |
11 min read

Snapchat ads cost

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how much can advertising on Snapchat actually cost? You can start with…

Elena Mazaheri|
November 12, 2025 |
4 min read

How to use Facebook lead automation to improve your ads

Facebook has no shortage of helpful integrations and automation options. For advertisers and marketers, possibly the most helpful ad format that Meta has ever released is Facebook lead ads. There…

Zachary McDaniel|
November 11, 2025 |
8 min read