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Tags: #CRM

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company has to collect a massive amount of data and use it to create marketing-centric systems.  These…

Elena Mazaheri

Elena Mazaheri |
10 min read

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Tagged by #CRM

Lead acquisition

How to set up LinkedIn Lead Gen Forms & Pardot integration through LeadsBridge 

LinkedIn Lead Gen Forms offer a robust medium for any advertiser targeting the B2B market. Through this feature, the…

Elena Mazaheri|
June 22, 2022 |
3 min read

Tools and Integrations

Custom CRM: pros and cons of in-house VS ready-made CRM software

Nowadays, all businesses need a CRM in order to run their marketing & sales operations properly. No matter how…

Marialuisa Aldeghi|
March 28, 2022 |
11 min read

Tools and Integrations

The Best Mailchimp CRM Integrations You Need in 2024 

Mailchimp is one of the most popular and effective email software options on the market right now. It’s accessible…

Ana Gotter|
March 16, 2022 |
4 min read

Tracking and growth

Lead Lifecycle Management & Automation: The Complete Guide

Lead lifecycle management is a common concern for marketers nowadays. It deals with all the chain reactions that a…

Elena Mazaheri|
January 28, 2022 |
10 min read

email sequence examples

Nurturing and conversion

Email Sequence examples: the complete guide to follow up

In spite of the wide variety of new marketing techniques, email marketing is still one of the best ways…

Hephzy Asaolu|
December 30, 2021 |
7 min read

Tracking and growth

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

Hephzy Asaolu|
December 28, 2021 |
15 min read

Top Articles
from the Blog

Facebook Ads Conversions Tracking

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign and shown everyone what you’ve worked on, it calls for…

Elena Mazaheri|
October 24, 2025 |
10 min read

Get inspired by these 27 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? This article provides answers to common questions about generating qualified leads on Facebook. Questions like: “What’s the best…

Hephzy Asaolu|
October 22, 2025 |
11 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
October 21, 2025 |
10 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
October 20, 2025 |
10 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
October 17, 2025 |
8 min read