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Tags: #CRM

Tools and Integrations

Salesforce® Facebook integrations: Everything you need to know

Meta has over 3 billion users, while thousands of companies use Salesforce®. When you create a Salesforce® Facebook integration, you set up the foundation for a dynamic system that cuts across online interactions and…

Hephzy Asaolu

Hephzy Asaolu |
13 min read

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Tagged by #CRM

Tracking and growth

How to Create a Successful Marketing Automation Strategy: The Complete Guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company…

Elena Mazaheri|
March 21, 2022 |
13 min read

Tools and Integrations

The Best Mailchimp CRM Integrations You Need in 2024 

Mailchimp is one of the most popular and effective email software options on the market right now. It’s accessible…

Ana Gotter|
March 16, 2022 |
4 min read

Tracking and growth

Lead Lifecycle Management & Automation: The Complete Guide

Lead lifecycle management is a common concern for marketers nowadays. It deals with all the chain reactions that a…

Elena Mazaheri|
January 28, 2022 |
10 min read

email sequence examples

Nurturing and conversion

Email Sequence examples: the complete guide to follow up

In spite of the wide variety of new marketing techniques, email marketing is still one of the best ways…

Hephzy Asaolu|
December 30, 2021 |
7 min read

Tracking and growth

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

Hephzy Asaolu|
December 28, 2021 |
15 min read

Lead automation

Nurturing and conversion

The Complete Guide to Lead Automation (with strategies)

Years ago, businesses generated leads through television ads, radio commercials, billboards, and print media. Today, leads are generated online…

Hephzy Asaolu|
October 18, 2021 |
17 min read

Top Articles
from the Blog

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read

Cookieless future: What it is and what to expect

If you visit a website, chances are a familiar pop-up message greets you right away: “By using our site, you agree to our use of cookies to deliver a…

Marialuisa Aldeghi|
June 20, 2025 |
8 min read