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Tags: #CRM

Tools and Integrations

Salesforce® Facebook integrations: Everything you need to know

With billions of monthly active users, Meta is the most popular online social network worldwide. Salesforce® has over thousands of companies using it to grow their businesses. Create a Salesforce® Facebook integration, and you’ll…

Hephzy Asaolu

Hephzy Asaolu |
13 min read

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Tagged by #CRM

lead nurturing software

Tools and Integrations

Top 6 best lead nurturing software for 2023

If you’re a marketing professional and you’re looking for a way to automatically strengthen your relationships with customers, you’re…

Marialuisa Aldeghi|
April 17, 2023 |
6 min read

Tracking and growth

Lead scoring best practices: How to create an effective strategy

When focusing on lead generation, a large proportion of businesses fall victim to one crucial mistake – measuring success…

Ana Gotter|
April 14, 2023 |
11 min read

Tracking and growth

What is Data Enrichment? Use cases and more

Marketers today have access to huge amounts of data, but that data is useless if it isn’t relevant and…

Lizzie Davey|
March 24, 2023 |
7 min read

marketing automation workflows

Tracking and growth

Top 5 marketing automation workflows to improve your business

Businesses across the globe are inundated with repetitive tasks that require completion in order for operations to function as…

Charlotte Odwyer|
March 17, 2023 |
7 min read

hr automation

Tracking and growth

The complete guide to HR automation

Human resources (HR) automation is a growing trend that has the potential to revolutionize the way businesses manage their…

Elena Mazaheri|
March 16, 2023 |
7 min read

First-party vs. third-party cookies

Tracking and growth

First-party vs. third-party cookies: The difference explained

New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers.…

Lizzie Davey|
March 13, 2023 |
5 min read

Top Articles
from the Blog

B2B ads strategies

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B ads help companies target decision-makers, generate leads, and ultimately drive…

Andrew Bailey|
November 26, 2024 |
3 min read

Facebook Ads Audit

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if your campaigns are really working? Accessing your Facebook ads audit can…

Elena Mazaheri|
November 25, 2024 |
6 min read

Facebook Ads Automation

The complete guide to Facebook ads automation

Without a doubt, Facebook marketing is a worthy investment. It gives you ads that reach the right people, ensures more people see your content, and helps you get more…

Elena Mazaheri|
November 22, 2024 |
8 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization  on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy to collect lead info right in the app, without users…

Ana Gotter|
November 21, 2024 |
10 min read

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make things easier for a few good reasons. For starters, it’s convenient. You can collect lead information directly on…

Elena Mazaheri|
November 20, 2024 |
8 min read