Salesforce® Marketing Cloud is a provider of digital marketing automation and analysis software and services. It was founded in 2000 under the name Exact Target.
What is Exact Target? Exact Target software (Salesforce® Marketing Cloud) is the one-to-one platform that marketers need to combine what they know about their customers and apply the most relevant communications on various channels and devices.
Exact Target software (Salesforce® Marketing Cloud) is designed to help companies build and manage one-to-one customer journeys. The tool feeds brand relationships across multiple channels to help companies better connect with their customers.
Considered a robust digital marketing platform, Exact Target software (Salesforce® Marketing Cloud) helps users make the most of every interaction with customers. Creating personalized and cross-channel paths to offer exceptional brand experiences.
The Exact Target software (Salesforce® Marketing Cloud) provides automation and marketing analytics software for email, mobile, social, and online marketing. It also provides consultancy and implementation services.
Thanks to its robust platform, Exact Target software (Salesforce® Marketing Cloud) helps to automate customer journeys in real-time, offering great results.
The Exact Target software (Salesforce® Marketing Cloud) offers a reliable infrastructure for its secure and highly available cloud-based platform, providing flexibility and reliability that your company needs.
With Exact Target automation, users can build a 360-degree view of their customers, making it easier than ever to transform data into personalized conversations with customers of any size and in any channel.
From essential email marketing solutions to sophisticated programs, users’ companies will have access to hundreds of features to perform. Moreover, they can engage customers, increase app engagement, and encourage mobile commerce with easy-to-use mobile messages and targeted alerts.
With the tool's social offers, it is possible to get insights on social conversations, reach the audience with relevant content, and create social experiences with the brand.
Collect real-time data on customer preferences and buying habits with Exact Target (Salesforce® Marketing Cloud), then act on that data to increase conversions and order values, while at the same time creating loyalty.
Use drag-and-drop segmentation tools to refine your subscriber list, so your messages are always relevant.
Segment, import, and filter data from any source, in this way you can focus on creating powerful campaigns.
Engage your most active subscribers and improve delivery by sending messages to inactive subscribers less regularly.
Quickly populate email projects with the best templates and get creative with personalized content blocks.
Want to get the most out of Exact Target (Salesforce® Marketing Cloud)? Here's the always-updated list of the best integrations available for Exact Target (Salesforce® Marketing Cloud) and LeadsBridge.