How to connect Bitrix24 and Facebook lead ads with LeadsBridge

You’re looking for a way to send your Facebook leads to Bitrix24? You’re in the right place. 

In this article, we will go over how to connect Bitrix24 and Facebook lead ads thanks to LeadsBridge’s integration.

Why you should connect Bitrix24 to Facebook lead ads

Lead ads is an ad feature specifically designed to facilitate lead generation via mobile.

With traditional ads, when users click on them, they are redirected to an external landing page. There, they must manually enter their personal information into a form and submit it.

With Facebook lead ads, when users click an ad, a form pops up directly within Facebook, already pre-filled with the user’s information. Users are only required to review the information and submit. 

This is small – yet significant! – change drastically reduces friction and increases the potential for a successful conversion.

With more leads coming in, it is imperative to follow up with them immediately after they interact with the ad. Sending your Facebook leads straight to Bitrix24 automatically and in real-time allows you to do exactly that.

With a Bitrix24-Facebook integration, speed-to-lead becomes instant.

How to set up a Bitrix24-Facebook integration with LeadsBridge

Here is a simple step-by-step guide on how to connect Bitrix24 to Facebook with a LeadsBridge integration.

Before you start

First, you need to log in to your LeadsBridge account. If you don’t have it, you can easily create one for free. Once you’re logged in, you’ll see your personal LeadsBridge dashboard.

Step 1: Create a new bridge

Go to the top left of your screen and click the green button that says Create new Bridge.

Type in the search bar and select your desired source – where you want to move lead data from. In this case, the source would be Facebook lead ads.

Type in the search bar and select your desired destination – where you want to move lead data to -, which in this case is Bitrix24.

Then, click Continue.

Step 2: Connect your accounts

Connect your Facebook lead ads account and authorize the connection between LeadsBridge and Facebook by logging in to your Facebook account.

Make sure to use an account that is attached to your Facebook Ad account.

Once you get this message, click Continue.

Now, do the same for your destination app. Click on Connect account and follow the steps to log in to your Bitrix24 account and authorize the connection with LeadsBridge.

Step 3: Map desired fields

Make sure that all fields are mapped correctly between source and destination.

You can edit the information manually and pass it as a static value. Use the functions to customize information, like reformatting dates and times, or modifying text, phone numbers, etc. You may also leave some fields blank if you do not wish to send any specific information.

Double-check all the data and match the information you wish to pass along from Facebook lead ads to Bitrix24. When you’re done, click Continue.

Congratulations! Your bridge is now active and it’ll start moving lead data from Facebook lead ads to Bitrix24 automatically and in real time.

Why use LeadsBridge’s integrations instead of Bitrix24’s native integrations

According to customer reviews, Bitrix24’s complexity makes it difficult to use, and users often spend a lot of time figuring out how to get the software to work.

Setting up LeadsBridge integrations instead is a simple three-step process, and also a one-and-done type of thing. Once the bridge is created, you can even forget about it. 

It’ll continue to run in the background, automatically and in real time, moving leads across platforms. This lets you focus your energy on getting leads through the sales funnel.

Use our Bitrix24-Facebook integration on a two-week free trial with no commitment and see how it fits into your data management strategy.

If you’d like to see more of our integrations for Facebook lead ads, check out this article: The best Facebook lead ads integrations for your marketing campaigns.

With LeadsBridge, you can even expand your advertising strategy across all the other Facebook tools and streamline your campaigns on Facebook Ads.

Speaking of native integrations, here’s something you should know going ahead in 2026. Bitrix24 has announced that you can no longer link a CRM form created in Bitrix24 to Facebook. 

New forms must be created on Facebook and then connected (and that previously connected forms still work). Find out how you can do that here. 

If you’re using webhooks, we’ve got you covered

If you’re using webhooks (also known as “event-driven APIs” or “reverse APIs”), LeadsBridge offers an easy integration to connect Facebook lead ads to Bitrix24 Webhook in just a few clicks. You can test it out for free for 14 days!

Additional must-have Bitrix24 Facebook integrations

Besides what we’ve touched on so far, there are a few other great Facebook tools that can give your marketing a serious boost when connected through LeadsBridge.

Meta Conversions API

This tool helps send web events directly from Bitrix24 to Meta’s servers, which makes your data collection way more accurate. When added to the pixel data collection, Conversions API helps you skip browser issues like ad blockers and cookies. 

The result? Better ad targeting, more precise customer insights, and a clearer picture of how your campaigns are doing.

Learn more about cookieless advertising here. 

Facebook Conversion Leads

By integrating this tool, you can sync your CRM data from Bitrix24 straight back to Meta. This means Meta can show your ads to the right people based on your CRM info. In turn, this helps turn leads into customers faster and more efficiently.

If you’re using CRM data to guide your marketing, using Conversion leads performance goal is a must-have for better targeting and lead conversion. Keep in mind that you need to first set up the Conversions API before being able to use this feature.

Facebook custom audiences

This integration allows you to sync your Bitrix24 contact lists with Meta to create super-specific custom audience groups for your ads. It’s perfect for:

• Retargeting people who’ve shown interest before
• Reconnecting with past customers
• Upselling to your current clients.

Ultimately, it makes your ads work harder, delivering them to the right people at the right time.

How does Bitrix24 lead management work?

Streamlining the entire lead management process is the overarching goal of Bitrix24’s CRM platform. But, how does it work? 

The first step in bitrix24 lead management process is building automated workflows and gathering leads from a variety of sources, including web forms, email marketing, social media sites like Facebook, and direct consumer contacts. 

Bitrix24 provides robust tools for handling and organizing leads inside the CRM once they are in the system. Based on their prospective value and readiness to become customers, you can conveniently categorize, evaluate, and prioritize leads. 

Additionally, the CRM makes it easier to communicate with leads by integrating features like live chat, email, and VoIP phone calls. This way, you can keep your prospective clients informed and engaged all the way through their journey.

Leveraging Bitrix24 lead management features

Bitrix24 also offers a range of tools for those looking to improve their lead management. With the right data bridge, the platform seamlessly integrates with Facebook. 

This connection facilitates the automated transfer of leads generated from Facebook Ads or interactions into the Bitrix24 CRM. So that all your lead data is kept in one unified place and nothing goes unnoticed. 

After entering the system, you can work on your leads via automated marketing campaigns based on the data they submitted. Knowing their interests and behaviors, you can create highly targeted campaigns. Personalized email sequences, targeted offers, and frequent follow-ups are a few examples of possibly high-converting efforts.

Source: Bitrix24

Another powerful tool within Bitrix24’s lead management suite is its analytics tools. By examining the data gathered from Facebook interactions and the ensuing CRM operations, you can determine which lead types are most likely to convert, what content appeals to their audience, and which techniques give the best return on investment. 

The data-driven approach and effectiveness of Bitrix24 provide a base for continuous improvement and scaling of your lead generation and nurturing strategies. In fact, the software’s entire design is geared toward maximizing your Facebook advertising efforts as well as team operations.

Managing Bitrix24 Facebook leads for better follow-up

Besides Facebook–Britrix24 integrations, what else can help you follow up better with your leads? 

You need a follow-up strategy.

Use the tips below to make sure every new lead gets a fast response, a clear follow-up task owner, and consistent follow-up from first touch to close.

Reply fast

This might sound like an obvious one, but you’d be surprised to know how many businesses actually don’t follow through. 

Roughly around 63% to 67% fail to respond to new leads even within one hour. 

Set instant alerts (app and email) so the right person sees the lead right away. Aim to respond within 5–15 minutes during business hours. 

Fast replies raise your chances of reaching the lead before they move on to a competitor.

Make task ownership and status clear

Use a simple status flow like New, Contacted, Qualified, Won and Lost. This way, nothing gets stuck. 

To save a ton of time, use an auto-assign system that assigns leads by territory, product, or language, and auto-create a task with a due time (example: “Call in 10 minutes”).

Britrix24 offers features that make task-agent management completely straightforward:

Besides Britrix204, you can do this from your CRM. For instance, if you use CRMs like Salesforce® or Oracle, and you are already syncing your incoming data into them.

Keep forms short and label leads based on their data

Collect only what you need with the form. This can be their name, email, and phone number, plus one qualifying question. 

Then use tags or custom fields in Bitrix24 like Demo, Pricing, or Callback, so your team knows the next step instantly.

Use a simple follow-up routine

Plan a basic sequence. Check weekly reports to spot slow response times, low contact rates, or weak lead sources, and improve the process according to what works best for your audience.

Final thoughts

If you’re using Facebook lead ads to run your lead generation campaigns, you cannot allow yourself to go hours, if not days, without getting back to your leads. This equals losing business, and letting your competitors have the upper hand.

With a Bitrix24-Facebook integration, you can forget about having to manually input leads into your CRM, hoping that the system will digest the data correctly, and praying you didn’t make any mistakes in the process.

Connecting Bitrix24 with Facebook lead ads allows you to send lead data to your CRM in real time, as soon as they interact with your ad on Facebook, which gives you a huge head start over your competitors.

Integrate Bitrix24 and Facebook lead ads now!