Businesses always want tech tools that are easy to use and save time. To manage Facebook ads with maximum efficiency, it’s essential for these tools to have features like integration, automation, and detailed reporting.
If you work in advertising and haven’t used ad management tools yet, you might be missing out.
Luckily, there is software that can make your advertising simpler by offering just the right features. For instance partnering with a full-featured CRM or specialized, third-party integrations that automate your Facebook advertising.
In this guide, we’ll look at the best Facebook ads management software available, focusing on their features, benefits, and how they can improve your marketing efforts.
What is Facebook ad management?
Facebook ad management is the process of creating, running, and optimizing ads on Facebook (and other platforms owned by Meta, like Instagram). It’s all handled through Meta Ads Manager, which is an easy-to-use tool that allows you to design and manage your ad campaigns.
In Ads Manager, you can:
- Create new ads.
- Decide who should see your ads (target audience).
- Set your ad budget.
- Track how well your ads are performing so you can make changes to improve them.
How does Facebook ad management work?
Let’s split this into two stages.
Stage 1: Creating your campaign
You start by choosing what you want to achieve with your ad (e.g., get more people to visit your website, get leads, or increase brand awareness).
Then, you pick your audience based on their location, interests, or demographics (like age or gender). After that, you upload your ad creative (pictures, videos, or text) and set your budget.
Stage 2: After creating your campaign
Once your ad is running, you can use Ads Manager to see how well it’s doing. You can check how many people have seen your ad, clicked on it, or made a purchase.
If something isn’t working well, you can adjust it—by changing the image, adjusting the audience, or increasing the budget. Or, you can make changes to improve your Facebook ad’s performance.
Best practices for better Facebook ad management
Hire a professional (if needed!)
If you’re busy running your business or don’t have experience with ads, there’s nothing wrong with hiring someone. They can help you manage your Facebook ads while saving time and ensuring better results.
Use retargeting ads
Retargeting ads help you reach people who have already shown interest in your business (like visiting your website). These ads are highly effective because you’re advertising to people who are more likely to convert into customers.
Create mobile-friendly ads
Since most people use Facebook on their phones, make sure your ads are designed for mobile. Depending on your ad content, this could mean keeping the text short and easy to read on smaller screens.
Watch out for ad fatigue
If people see the same ad too often, they’ll start ignoring it (this is called ad fatigue). Keep an eye on how frequently your ad is shown and refresh it with new content if needed.
Use automation
One of the best practices for Facebook ad management is integrating your CRM system with Meta using a tool like LeadsBridge. This integration helps you automatically sync and manage leads generated from your Facebook ads directly in your CRM. Here’s more on the advantages of using automation:
- Instead of manually handling leads from Facebook, LeadsBridge sends them directly to your CRM in real-time.
- Once a lead enters your CRM, your sales team can follow up immediately. This improves your chances of converting leads into customers.
- You can create highly targeted ads based on your existing customer information. For example, you can retarget past customers with personalized offers.
- Integrating your CRM helps you track the journey of each lead from ad interaction to conversion. This makes it easy to refine your campaigns based on what’s working.
Check out these popular integrations you can use to improve your Facebook ad management:
What is Facebook ads management software?
Facebook ads management software provides tools that help businesses handle their Meta advertising campaigns better.
Managing advertising means keeping track of different marketing tasks and the people doing them to make sure that ad campaigns are effective and reach the right people across Meta platforms.
Depending on what your business needs, several tools can help you concentrate on important metrics that lead to campaign success, like return on investment, conversions, or placing ads where your target audience is most likely to see them.
Why marketers should use Facebook ads management software
As a marketer, you must have tested, reviewed, and evaluated the most popular advertising agency software to pick the best tools. But you should have a clear-cut ‘why’ for it before actually choosing one. Your task-specific requirements should guide your decision when looking for solutions in a tool.
To make your choice easy, however, let’s review the top features that a growing business might prioritize.
Automation and efficiency
One of the primary advantages of using Facebook ads management software is automation. These tools automate:
- Repetitive tasks such as scheduling ads
- Monitoring performance
- And adjusting bids.
Once streamlined, marketers can put all their attention on strategic planning and creative development instead of data management.
Ability to optimize ads
Facebook ads management software often includes advanced optimization features that go beyond what’s available in Facebook’s native Ads Manager. This includes:
- AI-driven recommendations
- A/B testing capabilities
- And real-time performance analytics
These features help you make sure that your ads reach the right audience at the right time.
Spending less time in Ads Manager
There’s nothing like the peace of mind that comes from knowing your automation is managing your meta ad strategies 24/7. That is exactly how you need them to be.
Getting comprehensive analytics
Detailed analytics from your Facebook ads management tools can help you understand the ins and outs of your campaign performance. You want to see every stage of your Facebook ad funnel at a granular level.
This data-driven approach lets you make better decisions and, consequently, optimize your strategies to maximize your ad spend efficiency.
Another advantage of using Facebook ads management tools is that you can better find and retarget your ideal customers to drive conversions as they browse Facebook.
Additionally, running multi-channel campaigns becomes seamless, which allows you to create consistent brand messaging across various platforms.
Top 5 Facebook ad management software
With so many different Facebook ad management software solutions available, figuring out which is right for you is tough. You know you want to manage clients and projects more efficiently but need to figure out which tool is best.
This includes a range of activities such as organizing and tracking advertising campaigns, managing client relationships, overseeing creative projects, and handling administrative tasks like reporting.
Facebook ad management software streamlines various processes. This lets your team work more efficiently, collaborate effectively, and deliver better results for your business.
Here are a few of the best Facebook ad management software that cover these sought-after features:
1. Meta Ads Manager
Meta Ads Manager is the native tool provided by Meta for managing ad campaigns. It offers a number of robust features you can use to run ads directly within the Meta ecosystem.
It lets you:
- Create, edit, and manage campaigns with ease.
- Use Meta’s extensive user data for precise audience targeting.
- Access real-time insights into ad performance.
Benefits of using Meta Ads Manager
Learning to use Meta Ads Manager is not optional if you want to run ads that convert across Meta technologies. It’s the go-to toolbox for marketers who want an integrated approach to managing their Ads on Facebook and Instagram without additional costs or complex processes.
Regardless of its comprehensive features, it still may lack some advanced features found in third-party software. Meta has addressed this shortcoming through the Meta Business Partner program, which introduces their official partners, such as LeadsBridge.
2. HubSpot
HubSpot is an all-around inbound marketing platform that offers powerful features for Facebook ad management. It’s designed to help businesses attract, engage, and delight customers through integrated marketing strategies.
HubSpot offers:
- Integrations with Facebook ads, which allow for seamless data synchronization and campaign management.
- Detailed reporting and analytics to track your ad performance and ROI.
- Tools for lead capture, lead nurturing, and conversion tracking, which are must-haves for any marketer.
Benefits of using HubSpot as a Facebook ads management software
HubSpot’s integration with Facebook ads, including its integrations through LeadsBridge, makes it a powerful tool for businesses. The difference between HubSpot’s native integrations with Facebook and connecting HubSpot’s robust platform to Meta via LeadsBridge is in one matter: real-time data sync.
If you are looking to streamline your marketing efforts and access up-to-date lead data, you want to integrate Facebook with HubSpot through LeadsBridge integrations.
A lot of the HubSpot integrations are covered in LeadsBridge’s free-forever (and no-credit-card) plan. You can test them for yourself and see what works best for your business.
3. AdEspresso
AdEspresso is a user-friendly tool by Hootsuite that has been around as a Facebook ad optimization software. It’s specifically designed for small to medium-sized businesses that are looking for an easy-to-use and powerful ad management solution.
It offers several features like:
- Intuitive interface for creating ads quickly and efficiently.
- The ability to run multiple variations of ads to find the most effective creatives and strategies for a specific campaign.
- Detailed performance reports to track and optimize campaigns.
Advantages of using AdEspresso as an ad management tool
AdEspresso has a user-friendly design and robust A/B testing capabilities. Its features make it an excellent choice for businesses looking to optimize their Facebook ads without having to work with steep learning curves and other complexities of advanced tools.
4. Salesforce® Marketing Cloud
Salesforce® Marketing Cloud is among the best Facebook ad management software, while being a specialized CRM platform. It offers extensive marketing tools that help businesses tailor customer experiences and boost their marketing.
This tool’s outstanding features include:
- The ability to create, schedule, and manage your Facebook ad campaigns.
- Offering Salesforce®’s well-known customer data management to make specific audience groups for your Facebook ads so that you can run ads that are personalized and relevant.
- Connecting your Facebook ads into automated paths that respond to customer actions and interests.
- Accessing Salesforce®’s AI, called Einstein, to get smart predictions and advice to help improve your ad results.
- You have access to detailed reports that help you understand the impact of your Facebook ad campaigns and make informed choices.
- Link your Facebook ad efforts with other marketing activities in Salesforce® for a coordinated and effective strategy.
Wondering how to use Facebook lead automation to improve your ads? Learn more here.
Advantages of using Salesforce® Marketing Cloud with Facebook ads
Using Salesforce® Marketing Cloud allows you to create very highly targeted ad campaigns on Facebook. This can significantly boost engagement and results.
Also, it helps connect Facebook ads into larger customer journeys and across multiple marketing channels. These automated data bridges create a complete solution that in turn, improves your advertising.
You can connect Salesforce® Marketing Cloud to Facebook via LeadsBridge to manage your data from a centralized hub and your leads as they come in.
Discover more about Salesforce® Facebook integrations you can use here.
5. LeadsBridge
LeadsBridge is designed to automate and enhance marketing activities by integrating the marketing tools you use every day with Meta technologies (both Facebook and Instagram).
When using LeadsBridge as Facebook ad optimization software, you can:
- Automatically synchronize lead data from your lead ads to your CRM, email marketing software, or other tools.
- Transfer your CRM segments, email contacts, or customer lists back to Meta for precise targeting.
- Create user-based customer journeys and score your leads as they come in or move through your advertising funnel. Learn more about lead scoring here.
Advantages of using LeadsBridge as a Facebook ads optimization software
LeadsBridge stands out for its extensive integrations with Meta. These capabilities make it a valuable tool for marketers looking to automate their workflows. Besides real-time data sync and no-code integrations, you can use LeadsBridge to take advantage of the Facebook lead ads testing tool.
This solution lets you check your lead ads before you launch them. You can also use it to see how well your lead generation form performs without actually displaying the ads on Facebook.
Once you set up your bridge on LeadsBridge, it’s immediately active. It means any test lead you send through this tool will sync with your chosen destination. This lets you ensure that the link between Facebook and your preferred marketing app works flawlessly.
Here’s a guide you can follow to connect Facebook lead ads with your marketing apps for free.
Final thoughts
Ads across Meta technologies are a powerful advertising medium. Without the right Ad management solution, however, you are likely to lose more than you gain from running your ads.
Selecting the best Facebook ad management software can significantly impact the success of your marketing campaigns. Among all the features, using LeadsBridge in combination with Meta Ads Manager can give you all that you need.
The Ad Manager lets you create, optimize, and manage your ads and targeting, while LeadsBridge gives you all the tools for building automated workflows or seamless data synchronization.
