HubSpot and its workflows are popular because it bundles CRM, marketing, and support. But some of its users end up looking for HubSpot alternatives because of issues like onboarding challenges and paying for features they don’t actually use.
A HubSpot alternative is any CRM and/or marketing automation tool you can use instead of HubSpot to manage leads, deals, campaigns, and customer data. The features that make them stand out come down to being a better fit in terms of price, onboarding effort, or workflow.
Why bother switching?
Because automation is a must in today’s marketing. Nucleus Research found marketing automation can drive a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
But which tool is the best choice for your business?
In this article, we’ll discuss 4 HubSpot alternatives your team can easily adopt and connect to the rest of your stack via automated data bridges.
A quick look at the best HubSpot alternatives
Here are four strong HubSpot alternatives you can migrate to immediately:
| Tool | Best use cases | Main features | Website |
| Salesforce® Sales Cloud (Starter/Pro Suite) | Scaling sales teams, complex pipelines, and heavy reporting | CRM and pipeline, automation, customization, large app ecosystem | Salesforce |
| Pipedrive | Small sales teams that want speed and simplicity | Visual pipeline, sales-focused workflows, lightweight automation | Pipedrive |
| Zoho CRM | Budget-focused SMBs that still need depth | CRM and automation, strong customization, big Zoho ecosystem | Zoho CRM |
| Adobe Marketo Engage | B2B marketing teams that need advanced automation | Lead nurturing, scoring, segmentation, enterprise marketing ops | Marketo Engage |
The best 4 HubSpot alternatives: In-depth review
1. Salesforce® (HubSpot vs. Salesforce®)
What it’s best at: Salesforce® is outstanding when it comes to handling complexity like multiple teams, custom objects, approvals, and advanced reporting.
Pros of Salesforce® vs. HubSpot
- More depth for complex sales orgs (permissions, customization, process controls).
- Massive ecosystem and long-term scalability.
Salesforce® gets a remarkable 4.4 rating on G2, with the majority of people mentioning its ease of use and on-point features. Take a look at this user’s review, for instance.
Cons of Salesforce® vs. HubSpot
- More setup work. Admin time is reportedly lengthy.
- Being simple and fast is not its default mode.
- Free Suite: $0
- Starter Suite: $25 user per month
- Pro Suite: $100 user per month
- Enterprise: $175 user month
LeadsBridge provides Salesforce® connectors and highlights real-time lead syncing and much better data tracking.
Learn more about Salesforce® integrations here.
2. Pipedrive (Pipedrive vs. HubSpot)
What it’s best at: essentially keeping a sales team moving. Instead of focusing on a feature-bloated design, Pipedrive is built around the pipeline. TechRadar mentions that it’s easy to navigate and sales-focused.
It’s a lot lighter on built-in marketing automation compared to HubSpot.
Pipedrive pros vs. HubSpot
- Usually easier onboarding for sales reps.
- Strong pipeline UX with a clear layout.
Pipedrive cons vs. HubSpot
- Not an all-in-one suite like HubSpot. You’ll pair it with marketing tools.
- Marketing automation is not the core product.
Pipedrive rates 4.2 on G2, with a majority of users being happy with what they have received. Heres an example.
Pricing
The plans currently range from $14 to $79 per user per month, depending on tier.
LeadsBridge is listed in the Pipedrive Marketplace for lead gen, audience sync, and offline conversions sync across ad platforms.
3. Zoho CRM (HubSpot vs. Zoho)
What it’s best at: It offers value. Zoho tends to pack in features at a lower per-user cost, especially if you already use other Zoho apps.
Similar to HubSpot, Zoho CRM offers feature-rich, cost-effective solutions with broad integration across the Zoho ecosystem.
Zoho CRM pros vs. HubSpot
- Strong pricing-to-features ratio.
- Good customization without always forcing enterprise-level spend.
Zoho CRM cons vs. HubSpot
- Some areas can feel less polished than HubSpot’s UX (depends on your setup).
- You may spend more time configuring to match your workflow.
Zoho CRM’s rating on G2 is over 4.1, with thousands of users expressing satisfaction with the features, UI as well as its integrations.
Pricing
Zoho offers a free tier for up to 3 users, then typically around $14 per user per month (annual billing) for Standard. It scales up to $52 per user per month for Ultimate.
If you want a broad toolkit without HubSpot-level bundle pricing, this is your tool. However, you need to connect to your advertising platforms and communication tools.
This way, you can position these integrations around lead management, data tracking, and real-time list uploads.
4. Adobe Marketo Engage (HubSpot vs. Marketo)
What it’s best at: Adobe Marketo Engage is a solid B2B marketing automation that runs nurture streams, scoring models, segmentation, and any other marketing ops.
Adobe Marketo Engage pros vs. HubSpot
- Deeper marketing automation for complex B2B funnels.
- Often, a better fit when marketing ops is a dedicated role, not “someone in marketing who also does Salesforce.”
Adobe Marketo Engage cons vs. HubSpot
- Overkill for many small businesses.
- Pricing is typically quote-based, and implementation effort is heavier.
Marketo also boasts a 4.1 rating on G2 with easy-to-use UI and automation being its stand-out features.
Pricing
Adobe shows four packages (Growth, Select, Prime, Ultimate) and pushes you to get in touch with them rather than listing public numbers.
Marketo is great if you’re mid-market B2B and marketing automation is a core growth engine. However, creating an omnichannel marketing strategy is key to building a system that performs.
Here are Marketo’s most popular integrations:
Why do you need automation with any HubSpot alternatives
No matter which HubSpot alternative you choose, you’ll still need automation to keep leads moving. The problem in your marketing performance could be the gap between your ad channels and your database, where leads sit around, go cold, or get routed incorrectly.
LeadsBridge is a solid partner here because it connects the platforms you advertise on directly to the systems you sell from, so leads show up fast, clean, and ready to work.
It also offers add-ons like Performance Booster (helping to improve your Facebook ad performance). Additionally, update notifications help speed up follow-up and stay on top of high-intent changes without babysitting spreadsheets.
LeadsBridge allows you to do that and more, including:
- Real-time lead sync from ad platforms into your CRM (no CSV uploads).
- Automatic field mapping so form data lands in the right CRM fields (and stays consistent).
- Audience sync for retargeting (push lists and segments where you advertise).
- Conversions sync so ad platforms can optimize using real pipeline outcomes.
- Multi-tool workflows by connecting CRM to email tools and ad platforms without custom code (iPaaS-style).
- Email notifications for high-intent events by routing CRM updates to your email tool (simple new lead or stage change alerts).
Find out more about the best marketing automation tools for startups.
FAQs
1. What software is an alternative to HubSpot?
Common HubSpot alternatives include Salesforce® (for scalable CRM), Pipedrive offering a sales-first pipeline, Zoho CRM best for budget and flexibility, and Adobe Marketo Engage with advanced marketing automation.
2. How can I choose the best HubSpot alternative?
Pick the tool that matches what’s really holding you back. If the main issue is getting the sales team to execute and stay on top of deals, go with Pipedrive.
If you need the most capability for the lowest cost, Zoho CRM is usually the best place to start. If your world is messy with lots of steps, approvals, and custom processes, and you need something that can scale without falling apart. Salesforce is the safer bet.
And if your priority is serious B2B marketing automation, especially complex campaigns and lead nurturing, Marketo is the one to look at.
Then, validate one thing before you sign anything: can you connect lead sources and conversion data cleanly (without manual work)?
Final words
It’s easy to go for the tools that win feature-bingo. However, you want to pick the tool your team will actually use daily. Most SMB CRM failures aren’t about missing features, so they’re about messy data and broken handoffs.
Automation fixes that by standardizing your lead flow from lead source to CRM and pipeline stage, and by automating conversion feedback, while syncing.
That’s how you stop paying for a CRM with features you never use and start using one that actually helps you earn. Marketing automation’s upside is real, but only if your data moves without friction.
At this point, the fastest next step is to save you the most manual work from lead sync, to audience sync, and conversion tracking.
Discover all the LeadsBridge integrations available for your stack and map the 2–3 workflows.
