The main goal of contractor marketing online is to show you’re an expert in your field.
The good news is that it’s easier than you might think.
With a few key strategies, you can market yourself online, get more leads, and grow your client base over time.
But why should contractors invest in Facebook ads?
And how can you make sure your ads are effective?
You can grow your business using the resources you have and a little extra effort. Setting up ads may seem challenging at first, but our guide makes it simple and accessible.
This guide will cover everything you need to know about running Facebook ads for contractors, including tips, examples and automated integrations to help you get started.
Why contractors should run Facebook ads
Facebook is a great way to connect with potential customers and promote your business. By sharing your blog posts, videos, and photos on social media, you can reach more people and grow your customer base.
Set up profiles for your company on popular social media platforms like Facebook and Instagram. Use your posts to offer helpful information and share pictures of your recent work. Ask your customers to tag you in their posts about your work so their friends and family can find you when they need similar services.
Meta platforms like Facebook are also perfect for launching paid advertising campaigns. Creating online ads with Facebook for Business is simple, affordable, and effective, helping you attract customers with minimal effort.
Let’s take a quick look at the technical side of running Facebook ads for contractors and what you can achieve with them.
Reach a large audience
One of the most important features of an ad campaign is its audience.
To grow your business and run a successful ad campaign, you need to find your audience, whether they’re on Facebook, Google, Instagram, or somewhere else entirely.
Facebook ads allow contractors to reach a large and diverse audience. Whether you specialize in HVAC, fencing, or general home services, you can target specific demographics, locations, and interests to find potential customers.
Stating that you’re bonded and insured helps establish trust and professionalism with prospects viewing your ads.
Knowing your target audience and what contractor marketing ideas you want to use are the first steps to executing your contractor marketing strategy. Don’t stress out about understanding Meta’s algorithm.
The platform itself offers several tools that can help you optimize and make the most of your Facebook post impressions, ad-generated website traffic, and overall user experience.
Check out these options to expand your reach on Facebook and Instagram:
- Use Facebook’s targeting ads to reach your ideal audience. Focus on demographics, interests, and behaviors that match your potential customers.
- Run organic lead generation by regularly posting helpful and engaging content on your Facebook page while building your marketing email list.
- Join or create Facebook groups related to your industry. Engage with members by answering questions and sharing valuable content.
- Run contests or giveaways to boost engagement and attract new followers. Make sure the prize is actually something that appeals to your target audience.
- Use videos to showcase your products or services. Facebook videos tend to get more engagement than text or image posts.
- Regularly check your ad performance using Facebook Analytics. Test different ad formats and messages to see what works best.
Cost-effective marketing
Marketing means promoting a product or service to increase sales. The goal is to spend less money up front while making the most profit.
But which strategies are the most cost-effective? Or, do Facebook ads really work for your budget?
Compared to traditional advertising methods, Facebook ads for contractors can be more cost-effective. You can set your budget and adjust it based on the performance of your ads.
Learn more about increasing your Facebook ROAS here.
Optimal lead generation
With features like lead ads across Meta technologies (both Facebook & Instagram), you can collect contact information directly from potential customers. This makes it easier for your team to follow up with them when their interest is at its highest and convert those leads into clients.
Learn more about optimizing your Facebook ad campaigns here.
Tips for running Facebook ads for contractors
To run Facebook ads, you need a Facebook page and a Facebook Business account. Follow these links to set up your Facebook page and Facebook Business account. Both are free, but running ads will cost money.
Before diving into your ads, find out more on how much you should spend on your Facebook ads.
1. Use Facebook lead ads
If you want new leads to find your contracting business, Facebook lead ads are the way to go. These ads make the process seamless and increase the likelihood of getting more leads.
Check out these examples of elements you can find in the best Facebook ads for contractors:
- Have a compelling offer
- Keep your lead form simple
- Follow up quickly
- Have an automated lead management system
For instance, you can use these Facebook lead ads integrations to streamline your data management:
2. Create engaging ad content
Your ad content should be catchy. You want it to capture the attention of users who might be interested in your offering and convey your message clearly to them.
Let’s see some tried-and-tested strategies for creating effective ad content:
- High-quality images or videos are more engaging and can help showcase your work.
- Write clear and concise copy that explains what you offer and why users should choose your services.
- Include a strong call-to-action to encourage users to take the next step, whether it’s filling out a form, calling you, or visiting your website.
Contractor Clicks has leaned into these strategies. Their ad uses a relaxed tone to address its audience while the message remains on-point.
3. Target the right audience
How you target is a huge factor in the performance of your Facebook ads.
Use Meta’s targeting options to narrow down your audience to those most likely to be interested in your services.
- Target by age, gender, location, and other demographic factors.
- Target users based on their interests, such as specific types of contracting work.
- Rekindle interest with retargeting campaigns if they are not interested at the moment.
- Use custom audiences to create more precise targeting.
However, you’ll need to connect your CRM to Facebook to get the most out of your segmentation.
- Use lookalike audiences to find new customers with similar interests and demographics to your current customers or followers.
- Implement Conversion leads optimization goal to tell Facebook what you want to focus on in a campaign.
Please note that you must set up your Conversions API for Facebook ads for contractors before you can effectively use this feature.
4. Implement automation with LeadsBridge
Automation can save you time, so you can make sure that no lead falls through the cracks. LeadsBridge is an official Meta Business Partner that lets you automate every aspect of your lead management process.
In addition to transferring your lead data from Facebook to your CRM or email marketing platform, automation helps you see how effective your campaigns are. Conversions API lets you track your ad’s performance without using cookies.
Using the Conversions API, you can capture data like CRM information and lower funnel events, which is more than what the Pixel can do alone.
Examples of effective Facebook ads for contractors
The best Facebook ads for contractors are customized for their audience. They can be funny or earnest.
While many people like traditional text-only testimonials and case studies, younger audiences often prefer authentic messages and user-generated content (UGC).
To understand how brands are using testimonial ads today, let’s take a look through various examples of Facebook ads for contractors.
Effective Facebook ads for fence contractors
A good fence contractor’s Facebook ad can showcase craftsmanship and highlight the service provider’s benefits. Here’s an effective ad by ASAP Fence & Gates that includes before-and-after photos of completed projects and a special offer for new customers (a free $150 value for the new callers).
Facebook ads for HVAC contractors
HVAC contractors provide comfort and energy savings as part of their services.
So, a Facebook ad representing these sentiments could feature testimonials from satisfied customers, highlight seasonal promotions, or, as done by HVAC U, display a certification.
This ad lets users see for themselves whether the services meet the requirements for the tasks as well as the expected standard(s).
Facebook ads for home service contractors
Alternatively, your Facebook ads for home service contractors could get straight to the point and talk about the topic on every customer’s mind: the price.
The ad by Rocket Roofing & Restoration Contractors uses a cheek-in-tongue tone while offering transparency by mentioning their prices.
The ad visuals also introduce the team, which leaves an impression of professionalism.
What should an ad include? Check out this complete guide on the anatomy of a Facebook ad.
Facebook ads for electrical contractors
Electricians can leverage Facebook’s audience precision by targeting homeowners and businesses in specific service areas to reach their potential customers.
Here’s an overview of why Facebook ads for electrical contractors work.
- Targeted ads since Electrical contractors often serve specific geographical regions.
- Daily or lifetime budget options for Facebook ad campaigns to control costs while reaching your goals.
- Facebook offers several ad types for electricians:
- Ability to retarget visitors who showed interest but didn’t book a service or find new customers who share characteristics with your existing ones.
- Detailed insights into the success of your campaigns, including clicks, conversions, and the cost per result.
This example of a Facebook ad for an electrical contractor by Dream Home Electrical Experts aims to generate leads for home electrical inspection services.
The ad addresses a common concern (home safety) and offers a straightforward solution (an inspection).
It also targets the specific service area. The ad focuses only on potential clients within reach, maximizing return on ad spend.
Facebook ads for plumbing contractors
Facebook’s targeting allows plumbers to focus on local areas. This means that their ads can be shown to people who might actually need plumbing services, such as homeowners or those interested in home improvement.
The Meta Advantage+ audience targeting system can further optimize your reach.
Lead ads, for example, use instant forms, which make lead submission quick and easy.
Here’s an example of a Facebook ad for a plumbing contractor by Dammen’s Plumbing LLC that is designed to generate leads for the emergency plumbing services the company offers.
The simple ad allows users to request a service call directly without leaving Facebook.
It also focuses on certain services; the ad ensures it reaches potential clients who are more likely to need the mentioned plumbing services.
How should you actually buy plumbing leads? Learn how to buy plumbing leads online here.
Example of Facebook ads for flooring contractors
Flooring contractors can win multi-family and apartment work by speaking directly to complexity and promising end-to-end coordination.
Looking for a Facebook ad for flooring contractors example?
Cornerstone Flooring Companies uses the audience pain-point as a lead (“Multi-family properties and apartment builds are complex”) and immediately offers the fix (“our project managers make flooring simple from start to finish”).
The Contact us CTA pushes for conversations rather than passive clicks. And it’s targeting at high-LTV segments like multi-family and light commercial.
Here’s how to steal this structure. Your ad should include:
- Pain
- Solution
- Proof (like a video)
- A direct CTA
Closing thoughts
Running Facebook ads can be a game-changer for contractors in the home services industry. But you have to do your part, too. By automating and optimizing your campaigns, you can grow your business and increase your ROI.
Start by creating compelling lead ads, targeting the right audience, and continuously refining your strategy based on performance.
To make the most of your Facebook ads, consider integrating them via automated data bridges. LeadsBridge offers a range of integrations that can help you manage leads, automate follow-ups, and track the effectiveness of your campaigns.
