LinkedIn is where you can find your best B2B leads. But your sales team is using a contact management system. So connecting the two platforms is a must.
Pipedrive offers affordable pricing, sales-focused features, and a low learning curve, which makes it a top choice for many teams.
But how can you connect them? And most importantly, why should you do so?
- Does Pipedrive integrate with LinkedIn?
- Why you should care about a LinkedIn–Pipedrive integration
- Why use LeadsBridge for LinkedIn–Pipedrive?
- The 4 best LinkedIn–Pipedrive integrations
- How to combine these LinkedIn–Pipedrive integrations
- How to connect LinkedIn Lead Gen Forms and Pipedrive through LeadsBridge: Step-by-step
- Takeaways
As an official LinkedIn partner, LeadsBridge provides you with LinkedIn–Pipedrive integrations to bridge your data gap, so you can set up flawless data workflows.
Does Pipedrive integrate with LinkedIn?
Not natively. Pipedrive does not offer a built-in LinkedIn integration inside the CRM.
To connect the two, you need third-party tools such as integration platforms. LeadsBridge is one of those tools, but with a different angle.
Besides being a partner to LinkedIn, it’s built specifically for advertising and marketing workflows, rather than generic “connect-anything-to-anything” automation.
It connects LinkedIn Lead Gen Forms, LinkedIn Matched Audiences, and LinkedIn Conversions API with Pipedrive, plus hundreds of other tools.
So it’s more accurate to say that Pipedrive does integrate with LinkedIn when you use a dedicated connector like LeadsBridge.
Why you should care about a LinkedIn–Pipedrive integration
If you are managing LinkedIn campaigns and using Pipedrive, your main risk is that your leads sit in LinkedIn as CSV files.
If so, your sales reps see them late, or never. As a result, your entire marketing is optimized for clicks and not revenue. Not great!
A proper LinkedIn Pipedrive integration fixes that by:
- Syncing LinkedIn leads into Pipedrive in real time. No more daily exports. Faster follow-up means higher close rates.
- Keeping audiences fresh. You retarget people based on real data.
- Sending conversions back to LinkedIn via Conversions API. The algorithm learns from real pipeline and revenue data in addition to form submissions.
This means you spend less money on slow or closed-won contacts. Because your sales department is notified of high-intent leads.
Why use LeadsBridge for LinkedIn–Pipedrive?
Why not use a generic connector?
Most general integration tools are built to move data between any random apps.
They work, but they are not designed around ad platforms’ rules, limits, and constant changes.
LeadsBridge focuses on ad and marketing integrations only:
- It offers 380+ pre-built integrations, including LinkedIn Ads, Meta, Google, TikTok, and CRMs like Pipedrive.
- It supports lead sync, audience sync, and conversion sync as first-class features.
- It’s an official LinkedIn Marketing Partner for these integrations.
Once you connect through LeadsBridge, your integrations are automatically built to respect LinkedIn’s policies and data models (as long as you practice safe data handling yourself).
You can also rely on it when LinkedIn or Pipedrive updates their APIs, instead of patching zaps by hand when those updates come about.
The 4 best LinkedIn–Pipedrive integrations
There are four core pipelines you should look at when trying to build a Pipedrive LinkedIn integration. Before that, however, you need to know what they do in practical terms.
1. LinkedIn Lead Gen Forms – Pipedrive integration
This integration is for capturing every LinkedIn lead and sending it into Pipedrive in real time.
The LinkedIn lead gen forms Pipedrive integration takes leads that fill out your LinkedIn Lead Gen Forms and sends them straight into Pipedrive. This is all done without you having to handle any CSVs or manual data upload.
What you can do with it is to:
- Auto-create people and deals in Pipedrive the moment a form is submitted.
- Map all form fields (job title, company size, industry, etc.) to Pipedrive fields, including custom ones.
- Pass campaign and ad data (like campaign name or creative) so marketing can track which ads drive the pipeline.
When setting up this integration, remember to trigger alerts or workflows in your sales process (tasks, emails, calls) as soon as the lead hits Pipedrive.
One way to do this is via the built-in email receipt feature by LeadsBridge. This is a free feature and available on all LeadsBridge integrations.
Just starting out? Learn how to create an ad on LinkedIn here.
2. LinkedIn Registration Forms – Pipedrive integration
Do you often run events, webinars, and live sessions that need real follow-up? LinkedIn Events let you add registration forms that are pre-filled with a user’s profile data, similar to Lead Gen Forms.
They are designed to collect leads from event registrations in a lightweight way.
LeadsBridge offers a LinkedIn Pipedrive integration for LinkedIn Registration Forms and Pipedrive, so every event registrant can flow straight into your CRM instead of sitting inside LinkedIn.
Here’s how this connection helps you:
- Turn registrants into structured Pipedrive records and map registration data to people, organizations, and deals, and assign them to the right pipeline.
- Separate event leads from generic leads. Use tags or custom fields like “Event source,” “Session type,” or “Topic” to segment them.
- Align pre- and post-event journeys. Trigger workflows for reminders, no-show follow-ups, replay offers, or sales outreach based on attendance and engagement.
Combine this with LinkedIn Matched Audiences by building audiences from event registrants or no-shows and nurturing them with tailored ads.
Additionally, you can feed these event-driven conversions back through the Conversions API when registrants turn into opportunities or customers.
3. Pipedrive – LinkedIn Matched Audiences integration
Giving data access to LinkedIn helps the platform’s algorithm work a lot better. In return, you’ll get smarter targeting and retargeting based on your CRM data.
The Pipedrive LinkedIn Matched Audiences integration syncs contacts from Pipedrive into LinkedIn Matched Audiences.
This integration also allows you to:
- Build audiences from Pipedrive segments, deal filters, or people filters, and push them to LinkedIn.
- Create evergreen retargeting for open deals, nurturing them between calls and demos.
- Exclude closed-won and churned customers so you stop paying to show them prospecting ads.
4. Pipedrive – LinkedIn Conversions API integrations
APIs are incredibly useful for setting up accurate tracking and optimization when cookies and pixels aren’t enough.
While you should collect data via LinkedIn Insight Tag (aka LinkedIn pixel), the browsers block cookies. This might be due to users blocking tracking or pixels malfunctioning.
Yet you still need to know which LinkedIn campaigns lead to deals in Pipedrive.
That is where Pipedrive LinkedIn Conversions API integration comes in.
With LeadsBridge, you can send server-side conversion events from Pipedrive back to LinkedIn via the Conversions API.
This way, you can:
- Track conversions like “Demo completed,” “Opportunity created,” or “Deal won” that happen after the click.
- Feed those events into LinkedIn so the algorithm can optimize for deeper funnel actions.
- Keep measurement stable even if tracking rules get stricter.
To use it well, make sure to always choose the events that matter. For B2B, that is usually MQL, SQL, Opportunity, and Closed-Won. Also, include deal value where possible so LinkedIn sees revenue.
Later on, you can create nurturing and lower funnel campaigns optimized for these events as well.
Learn all you need to know about marketing lead qualification here.
How to combine these LinkedIn–Pipedrive integrations
You do not have to choose only one of these integrations. The real power comes when you stack them into a simple system:
- Capture: Use LinkedIn Lead Gen Forms as well as LinkedIn Registration Forms-Pipedrive integration to get every lead into your CRM instantly.
- Nurture and retarget: Use Pipedrive – LinkedIn Matched Audiences integration to keep LinkedIn campaigns aligned with pipeline stages and customer status.
- Measure and optimize: Use Pipedrive – LinkedIn Conversions API integrations to close the loop between Pipedrive deals and LinkedIn reporting and bidding.
How to connect LinkedIn Lead Gen Forms and Pipedrive through LeadsBridge: Step-by-step
To set things up, log into your LeadsBridge account and go to the Bridges section from the left sidebar. There, click Create new Bridge to start the workflow.
Step 1: Choose your source and destination
Set LinkedIn Lead Gen Forms as the source.
Then, select Pipedrive as the destination.
Give your bridge a clear internal name and, if helpful, add labels so you can find it later. Click Continue.
Step 2: Connect LinkedIn and Pipedrive to LeadsBridge
Pick the right LinkedIn Advertiser Account, Ad Account, and Lead Gen Form from the dropdowns and authorize access.
Then connect your Pipedrive account and allow LeadsBridge to read and write the data it needs.
Click Continue when both connections are verified.
Step 3: Map your fields
Match each LinkedIn form field to the correct field in Pipedrive (including any custom fields you use for lead source, campaign, or owner).
You can also set static values, reformat data like dates or phone numbers, or leave fields empty if you don’t want that information in your CRM.
Step 4: Test and activate the bridge
Use the built-in test to send a sample lead from LinkedIn to Pipedrive and confirm it lands with the right data in the right place.
If the test is successful, click Save & Publish. Your LinkedIn–Pipedrive bridge is now live and ready to sync new leads in real time.
The setup for Registration Forms, Matched Audiences, and Conversions API is almost identical. The difference is in the data flow:
- Matched Audiences sends contacts from Pipedrive to LinkedIn for targeting
- Conversions API sends conversion events from Pipedrive back to LinkedIn
Takeaways
So does Pipedrive integrate with LinkedIn? Yes, when you plug in a focused integration layer like LeadsBridge.
Start by connecting LinkedIn Lead Gen Forms to Pipedrive through LeadsBridge, then layer in audiences and conversions as your data matures.
That is how you turn LinkedIn from a lead source into a measurable part of your revenue system.
Click here to build your LinkedIn Lead Gen Forms Pipedrive integration via LeadsBridge for free.
