Wondering how to create Facebook lead ads that get more clicks and conversions?
High-performing Facebook lead ads have a few things in common. The best ones make one clear promise to one specific audience with one obvious CTA, then prove that promise fast with a hook, benefits, and credibility cues like testimonials, numbers, and results.
It basically should:
- Show the offer instantly to tackle objections like price, time, effort, and trust as quickly as possible.
- Make the instant form feel like a seamless extension of the ad (with the same message and offer).
- Keep fields minimal. Qualify with multiple-choice options and a Higher Intent review to favor quality over volume.
- Post-submission matters since with them, you can explain next steps, include links to the privacy policy, and use a thank-you page.
- Before launch, auto-route leads to your CRM immediately, so follow-up hits while intent is hot.
This article offers insights into generating qualified leads on Facebook by using actual examples. Here, we’ll take a look at 26 high-performing Facebook lead ad examples and how they work.
If you are new to Facebook advertising, however, read our guide about Facebook lead generation best practices before getting started.
Additionally, we’ll talk about how you can create high-converting Facebook ads, using the best Facebook lead ad integrations, to automate your workflows and boost conversions:
How to create high-performing Facebook lead ads?
Use this checklist to build lead ads that convert and produce qualified leads:
- Start with a single, concrete offer. It can be a lead magnet, demo, quote, test drive, or webinar. Just make sure the value you are offering is obvious to users in 3 seconds.
- Match the offer to the funnel stage:
- Top of funnel and Mid funnel: “Learn more”, guides, quizzes, webinars
- Bottom: discounts, appointments, quotes, test drives
- Top of funnel and Mid funnel: “Learn more”, guides, quizzes, webinars
- Hook the user, then offer proof: Start with the outcome, then add proof points like social proof, results, guarantees, and niche or industry authority.
- Use one CTA and make it frictionless: “Get Quote,” “Download,” “Sign Up,” “Book Test Drive.” It’s important not to mix goals because that confuses the user, and confused leads don’t convert.
- Design the Instant Form like a mini landing page: It should have a short intro, bullet points outlining expectations, minimal fields, and clear next steps.
- Qualify without killing volume: Use multiple-choice qualifiers (timeline, budget range, location) along with an optional Higher Intent step.
- Build trust into the form: It should include a privacy policy link, a short data-use note, and reassurance.
- Follow up immediately: Speed-to-lead is a lead conversion multiplier.
Sync leads to your CRM and outreach tools in real time using LeadsBridge integrations for instant welcome emails and first-touch follow-ups.
The foundation for getting better results from Facebook lead ads is using automation to handle your leads for you. Instead of downloading leads and uploading them later, you can connect lead ads straight to your CRM and marketing tools through an official integration partner.
This way, new leads get synced right away, so you can follow up fast while they’re still interested.
Automation also helps you segment your audience, like sorting leads by location, budget, or interest.
Additionally, you need automated data bridges that connect your system back to Meta, like Conversions API. This helps track what happens after the form (who books, buys, or replies), and powers better retargeting.
All of this helps you create a system that allows you to show the right ads to the right people based on real actions.
Facebook lead ads examples
In the advertising world, new strategies and tools can sometimes change the entire marketing game — as Facebook lead ads did.
However, you often don’t need to reinvent the wheel to succeed in marketing. Instead, it is enough to follow these fundamental marketing principles:
- Understand what is working now and what isn’t.
- Use the already tested methods.
It doesn’t matter if you’re an expert in Facebook marketing or a beginner. By following these Facebook lead form examples, you can create campaigns that both generate and convert leads.
Establishing credibility in Facebook lead ads examples
Trust is the conversion tax on lead generation campaigns. How does that work? The more personal the ask (phone, budget, legal help), the more credibility you must pre-pay with proof and transparency.
These examples focus on reducing perceived risk with real-world validation and privacy reassurance.
Facebook lead ads example with social proof
Social Proof is one of the most powerful triggers in Facebook marketing. When running a marketing campaign on Facebook, social proof significantly impacts several key factors: having testimonials and a substantial number of likes and comments can enhance your brand’s popularity and credibility.
The image below is an example of Social Proof in Facebook ads.
This is also one of the great examples of Facebook lead generation retail ads. To promote My Vinyasa Practice’s referral discounts, the ad conveys Social Proof through real customer testimonials.
In the advertising world, new strategies and tools can sometimes change the entire marketing game — as Facebook lead ads did.
However, you often don’t need to reinvent the wheel to succeed in marketing. Instead, it is enough to follow these fundamental marketing principles:
- Understand what is working now and what isn’t.
- Use the already tested methods.
It doesn’t matter if you’re an expert in Facebook marketing or a beginner. By following these Facebook lead form examples, you can create campaigns that both generate and convert leads.
Facebook lead ads example with privacy policy
You can use Facebook lead ads to collect Facebook users’ personal information. Facebook also uses cookies (and similar technologies) to target users with its ads and measure campaign analytics.
When creating Facebook lead ads, compliance with privacy regulations is a must. It builds trust with your audience while keeping you on the good side of Meta advertising regulations.
The point is that the information you request through your lead ad concerns an individual consumer. Cookies can also tap into personal information. That’s why you need a Privacy Policy that explains what personal information you collect and how you use it.
What should you include in your Facebook lead ads privacy policy?
Including a link to your privacy policy in your lead ads is a best practice that informs users how their data will be used and stored.
Take a look at this Facebook lead ads privacy policy example:
Also, you should specify the types of personal information collected, such as email addresses, names, and contact details. Avoid restricted information like account numbers or health data.
When you’ve created your Privacy Policy, it’s easy to add it to your Facebook lead ad. Just select the “Privacy Policy” tab in the ad creation form and provide a link to your business’s Privacy Policy.
To comply with privacy laws and reassure users, the advertiser needs to have a clear link to their privacy policy at the bottom of the form.
Value-driven Facebook lead ads examples
If your offer is information-first, like a download, webinar, or consultation, you need to be as transparent as possible. The users should know what they get, how fast, and why they should care.
These examples show how to make value feel immediate and specific, so the click feels like a reasonable trade.
Facebook lead ads example with a benefits list
When creating a Facebook lead ads campaign, one of the main questions to be addressed is:
Which benefits can you provide to your leads who agree to join a list?
The ad below has the answer!
This ad displays an attractive list of benefits that prospects will receive from the “IRS”, together with a Free PDF used as the campaign’s lead magnet.
Moreover, the only information required to sign up is the user’s name and email, which makes the process of lead acquisition a quick one.
Facebook lead ads example with the “Learn More” CTA
Learning how to use Facebook lead ads can change the marketing approach altogether.
Facebook lead ads can be optimized to collect data from leads who are only interested in learning more about a topic, product, or service.
Thanks to its easy sign-up process, Facebook lead ads are optimal for capturing leads for consultations, sales calls, demos, and test drives.
To improve your data collection through lead ads and across all stages of the lead lifecycle, you need to learn more about lead generation on Facebook. Here’s how to boost sales calls, demos, and test drives using Facebook lead generation ads.
Facebook lead ads example with the “Download” CTA
Facebook lead ads present the perfect opportunity to share ebooks, brochures, and other downloadable documents with leads and prospects. Let’s take this Facebook lead generation ad, for example.
Emerald Coast Theatre Company has used a video format to promote their upcoming event by highlighting the specials. This is an excellent strategy for retargeting campaigns on Facebook, especially since the primary audience is those who have already visited their venues.
Additionally, the “Book Now” takes interested prospects to the event’s landing page, where they can offer more information.
Facebook lead ads example with a webinar registration
Webinars are a fantastic part of a well-rounded inbound marketing plan. They offer a convenient way to connect with your prospects and clients, helping them tackle issues while giving them a glimpse of your brand personality.
Below, you can find a great example of Facebook lead generation for retail by HappyOrNot Ltd.
The ad copy and image do a great job of letting the reader know what the webinar is about, along with an easy “Sign Up” button, which just makes sense to have as a button for any webinar.
Additionally, the ad includes the website address in the “Display Link” section to add a friendly, familiar touch.
What’s even better is that you can tap into Facebook’s lead generation potential using automated data bridges. These integrations can keep your webinar tool’s database updated as your leads come in.
Once people sign up by clicking on the ad, their attendance status and contact details are immediately synced into your webinar tool. This enables you to send timely communications and achieve a higher engagement rate.
Facebook lead ads example with a lead magnet
Lead magnets are essential tools for capturing leads. It’s been one of the time-tested methods of capturing emails on blogs and websites. However, with the help of Facebook lead ads, you can easily create ads with lead magnets.
These campaigns will entice Facebook users to sign up for your email list and get the giveaway in return. Below is an example of lead magnet Facebook ads from Sleeknote. They create Facebook lead form campaigns and use an ebook to get users to sign up for their email list.
Facebook lead ads example with an email sign-up
Regardless of your business size, Facebook lead ads can help you capture more leads through newsletter signups. One good example of Facebook ads for email sign-up is the Woodworkers Guild of America’s newsletter campaign.
They created a lead ad to help increase their newsletter signup. In the description, they also offer freebies such as how-to videos, projects, and weekly tips to attract users to sign up.
Commercial and incentive Facebook lead ads examples
Of course, incentives are a huge help for driving conversions. But they also attract bargain-hunters.
To attract high-quality leads, you can pair your offer’s urgency, like seasonality or availability limits, with other standards, like qualification and clear terms of use.
These examples show how to use promos without torching perceived value or lead quality.
Facebook lead ads example with a seasonal offer
With every season comes the prospect of seasonal marketing. These campaigns could focus on seasonal activities, traditions, and holidays.
For instance, there is nothing more pleasing to the eye on a hot summer day than a waterfront getaway and water sports, as illustrated in St. Moritz’s lead ad.
By stating “Sup & Breakfast” St. Moritz runs a seasonal campaign to drive more visitors while summer is at hand.
Facebook lead ads with a limited-time offer
Everyone values a good deal, particularly if it’s a limited-time offer. Facebook lead ads don’t have to be just about guiding a prospect to sign up for a newsletter. With the right strategy, your leads can be directly channeled into the sales funnel.
Facebook lead ads can perform very well when used with a persuasion trigger. In this case, the trigger is a limited-time offer, which creates urgency. Ford is offering locally targeted discounts to celebrate the summer months.
This Facebook lead generation ad example works well because of its enticing features for someone looking to plan their travels during summer vacations.
Facebook lead ads example with discounts & promotions
Lead ads are explicitly designed for one purpose: generating more leads. This could be done through newsletter signups, webinars, or other forms of direct engagement.
However, it is not easy to encourage new leads to sign up without an incentive. That’s where the discount lead ads come into play.
In the Facebook ad shown above, Madera Ford is offering a monthly payment on select vehicles. This easy payment method acts as an incentive or motivation for prospects to click on the ad.
The discount or promotion could be as simple as offering a 5% early bird discount or a 10% voucher coupon. Alternatively, Facebook lead ads could be used for promotion in general and channel the prospect directly into the sales funnel.
Something as simple as a buy-one-get-one-free campaign can really do the trick, given that it is timed correctly.
Facebook lead ads example with a giveaway
Discount lead ads are another great way to capture new leads, but they can backfire if used too frequently. This is because your customers might not understand the true value of a discounted product.
Instead, using another strategy like offering a giveaway might prove more effective than discounts.
In this example, the children’s book foundation offers exactly what its customers or prospects are looking for: a plethora of useful reading materials along with activities suitable for children.
After all, who doesn’t like receiving free goodies?
Facebook lead ads example with pre-launch promotion
Whenever a brand launches a new product or feature, there’s always some anticipation surrounding it.
Brands like Nissan have perfected harnessing the power of anticipation and using it to generate leads. Check out this Facebook lead ads example:
Car brands use lead ads to get people excited about the new car before it’s even available. It’s somewhat like watching a movie trailer that gets the viewers excited about what’s to come.
Do you want to improve the quality of lead generation for your automotive agency with ease? Read this guide on automotive lead generation ideas and discover LeadsBridge solutions for the automotive industry, such as:
Nissan attracts its audience’s attention with a few details about its new crossover and simply asks customers to “stay tuned” for more information.
This is one of the high-converting Facebook ads examples. The anticipation builds as time goes on, and Nissan gets an influx of leads and customers, even if it’s only for a brief time.
Engagement-first Facebook lead ads examples
Engagement tactics get the user to invest attention (micro-commitments) and reveal intent through interaction.
These examples use participation like contests, emojis, and quizzes to boost response rates and segmentation.
Facebook lead ads example for hosting a competition
We have established that discounts are great for conversions, but they might also adversely affect your product’s perceived value. The next best option to giveaways is encouraging your audience towards a campaign goal through a competition or contest.
Let’s take a look at an ad from Competition BMW.
Their copy gets right to the point “a Cars and Coffee event” for exchanging contacts, getting leads, and even possibly closing some deals on-site.
Additionally, they’ve incorporated a social cause to enhance participants’ engagement with the campaign. It states: “Please bring an unwrapped toy for the King Fights Cancer Foundation!”
Facebook lead ads example with emojis
Emojis are small, funny icons used as a form of visual communication. In today’s world, these icons represent a universal form of expression; they have also become ingrained in our written language across all social media platforms.
Following this trend, we tested emojis in our own Facebook ads.
Facebook lead ads example with a quiz
Have you tried adding a quiz to your Facebook ads?
The idea is to encourage your ad viewers to interact with the quiz and provide their information in the process. Most brands that used quizzes considered it a great tactic for lead generation.
There are many examples of Facebook lead ads for real estate buyers that use quizzes. Take this ad from Lennar Ocala, for instance:
This quiz can help the realtor segment their leads based on their preferences, needs, and priorities. For instance, it might include questions about preferred locations, property types, budgets, and more.
Using this data, Ocala can tailor its follow-up communication and property recommendations more effectively.
Industry-specific Facebook lead ads examples
Different verticals have different frictions.
Beauty calls for things like transformation-proof, legal needs authority, solar works best when combined with savings clarity, and auto needs local trust and appointment flows.
These examples show how high-performing lead ads adapt message, visuals, and qualification to the buying context.
Facebook lead ads beauty example
When it comes to beauty products, Facebook lead ads provide a unique opportunity to captivate audiences with visually stunning campaigns and enticing offers. Top beauty brands such as Maybelline, Glossier, and Sephora excel at utilizing this format to generate leads effectively.
For instance, Maybelline ran a successful Facebook lead ad campaign promoting their 2-in-1 makeup and skincare product. The ad featured high-quality visuals that showcased the product’s dual functionality while providing an easy sign-up option to learn more.
Similarly, Glossier’s campaigns highlight diversity by featuring their Lidstar product on multiple skin tones, creating an inclusive appeal. These brands also integrate personalized follow-ups, allowing them to nurture leads and convert them into loyal customers.
To replicate their success, focus on high-quality imagery, targeted messaging, and seamless integration with email marketing platforms.
Solar lead ads Facebook example
Solar companies have also leveraged Facebook lead ads to target potential customers effectively. A standout example involves ads that focus on immediate pain points, such as reducing electricity bills, rather than abstract environmental benefits.
These campaigns often include engaging visuals of families or individuals paired with a clear pain-point solution, such as combating rising energy costs.
Another successful tactic is incorporating referral programs into the ads, offering rewards for recommending solar solutions to friends and family.
These approaches drive engagement and lead generation by appealing to the audience’s desire for financial savings and tangible benefits.
For optimal results, ensure your ad copy is concise, visually engaging, and supported by retargeting strategies to maximize conversions.
Example of Facebook lead ad for a pizza franchise
Visuals play a crucial role in capturing the attention of local food businesses on Facebook. For pizza franchises, presenting the product in an appetizing visual is often more effective than listing the ingredients or offering deals.
In this ad from the Domino’s Pizza chain in Canada, the visual highlights a fresh-out-of-the-oven pie being pulled apart, with cheese stretching in focus.
The brand logo is subtly placed in the corner while a simple description, Parmesan Stuffed Crust, overlays the image. Both the lighting and close-up food photography make the image instantly crave-worthy.
This format drives engagement by combining a compelling visual with a local offer. If you’re running a food or pizza franchise, this type of ad can quickly convert casual browsers into hungry customers.
Facebook attorney lead generation ad examples
Legal services require ads that quickly establish authority and trust. Facebook lead ads for attorneys should present a confident message with a clear call to action.
In this example fromZachary A. Cohen, Attorney at Law, the visual features bold typography reading “North Carolina Ticket Defense Lawyer” in red and blue tones evoking emergency lights, instantly signaling the legal context.
Below, his credentials and a “Learn More” button reinforce credibility and action.
The accompanying copy addresses a common concern directly: “Facing a traffic or speeding ticket?” and promises to help navigate legal complexities. This type of ad is effective because it combines emotional urgency with transparency and trustworthiness.
Facebook lead ads hair care examples
Beauty and hair care brands thrive on transformation stories. And Facebook lead ads are the perfect format to capture these visually. A compelling before-and-after photo or a product-in-use shot can create instant desire.
In one standout example, Embody Salon uses a split-screen image of a frizzy vs. smooth hair transformation. It promotes a Brazilian blowout with “Before” and “After” photos. A product image is strategically placed in the center, further highlighting the offer.
The copy complements the visual perfectly, introducing the treatment, emphasizing its benefits (frizz elimination, shine, and volume preservation), and tying it to a common pain point, which is humidity and the effect it has on some hair types.
A limited-time discount and a free shampoo/conditioner add urgency and extra incentive to book now.
Facebook lead ad example with test drive
Local dealerships can turn interest into booked test drives with pre-filled forms. This is a frictionless process to live inventory. Let’s take this example test drive lead ad (Facebook).
Volvo Cars West Houston showcases the 2025 Volvo XC90 with a clean studio image and on-point copy that invites people to test drive a new, used, or certified pre-owned model.
The creative pairs the vehicle shot with dealership branding to reinforce locality and trust. This is an effective approach for retargeting site visitors and in-market SUV shoppers later.
Additionally, it lets users submit a quick test-drive request or contact form for rapid follow-up.
Creative Facebook lead ads examples
When done right, format and framing can lift performance when it makes the offer easier to understand (carousel storytelling), more emotionally resonant (everyday topic), or more personally relevant (personalized messaging).
Here are some examples:
Facebook lead ads example with carousel format
Have you considered using the Carousel Ad format in your Facebook ads campaigns?
This format lets advertisers show multiple images in the same ad, and it can be used creatively to boost the campaign’s outcome. For instance, this Carousel Ad from Element Cycling promotes a limited-time $550 discount on one of their most prized triathlon bikes.
Facebook lead ads example using an everyday topic
The most powerful ads are those that your audience relates to. The following ad by DailyOm is driving traffic to an article about parenting methods, which is an in-demand topic.
This image, along with the clear, concise copy, is an example of a promising ad for parents interested in improving their parenting techniques or Zen practices.
The ad has a clear call to action, dedicated to helping parents in their parenting journey, so the ”Learn More” call to action makes the reader want to click the article to find answers.
Facebook lead ads example with a unique visual element
Visuals are essential when it comes to social media advertising. Facebook favors visual images over text simply because its users prefer visuals over text.
Accordingly, you need to use illustrations that resonate with your audience in your Facebook lead ads. Make sure your images are of high quality and clear, such as the one shown below from Practice Social Media.
In this ad, the lens’s focus and colors creatively guide viewers toward the advertiser’s focal point. In addition, the ad’s composition is scenic and makes it stand out in the News Feed.
To learn more about sports-related ads, read our article about the best examples of gym ads on Facebook.
Facebook lead ads example with personalized messaging
Creating ads with personalized text can make a significant impression on the viewers. Moreover, it can help you stand out among thousands of ads in the News Feed. An outstanding example of a brand that creates personable Facebook lead ads is Airtable.
Airtable’s Facebook lead ads example has been designed to address their customers’ pain points compassionately. They wrote – “We get it” in the description. And saying that shows empathy.
To create something similar, you can just use one of the Procreate brushes for illustration and pair it with highly personalized yet simple copy.
Final thoughts
It’s only by testing that you can discover the ROI formula that works best for your business for your Facebook marketing campaigns and your business’s needs.
Using the examples above, you can identify the best techniques that may be more suitable for your marketing strategy and the products or services you offer.
Besides the technical aspects of lead ads, knowing how to put emojis in Facebook ads can help boost your campaign’s results and increase lead generation.
Do you want to get more out of your campaigns? Discover all our Facebook lead ad integrations with your favorite CRMs and autoresponders.
