How to create a Mailchimp – Facebook integration

There are two main ways to connect ads on Facebook and Instagram with Mailchimp: using Mailchimp’s built-in integrations or creating one through third-party tools like LeadsBridge.

If you run a business, you probably already have a Facebook Page, which is essential for your brand’s success. Integrating Mailchimp with Facebook and Instagram can help you get more subscribers and leads, along with many other benefits.

In this article, we’ll discuss how to build a Mailchimp and Facebook integration and find out more about the features this connection offers.

How to integrate Facebook with Mailchimp

Mailchimp is a marketing tool that helps you manage and talk to your clients and customers. It focuses on keeping your contact list healthy, creating beautiful emails, setting up automated tasks, and analyzing data effectively.

To complement all those features, Mailchimp also offers built-in integrations. Integrations connect your Mailchimp account with other business and personal accounts, allowing you to share information between them.

If you have an ecommerce store on another platform, you can link it to Mailchimp to send marketing messages to your customers automatically. You can also connect your social accounts, like Facebook, to add your followers as contacts in a Mailchimp audience.

Keep in mind that these are followers who have opted in or provided their contact information This makes it easier to create targeted email campaigns while staying compliant with privacy regulations across platforms from Meta.

How do Mailchimp’s native integrations work

Connecting a third-party integration to Mailchimp involves transferring your account information from one platform to another. Here’s how to do it:

Before you start

Before creating a Mailchimp and Facebook integration, however, you’ll need to know a few things:

• Active accounts: You need an active Facebook account to connect to Mailchimp.
• An understanding of Mailchimp: Make sure you understand Mailchimp’s audience, contacts, and email campaigns.

Step 1: Log in to your Mailchimp account

Once logged in, navigate to the integrations section.

Step 2: Find your integration

Go to Mailchimp’s Integrations Directory. Then, browse by category or search for Facebook (or other apps).

Step 3: Select and connect

After finding the Mailchimp – Facebook integration, click on it to open the details page. Review the description and click the link to start the connection process.

Step 4: Authorize access

• First, log in to both your Facebook account and your Mailchimp account. Then, authorize Mailchimp to access your Facebook account.

Each app might have slightly different connection steps, but you’ll generally need to log into both accounts to authorize the integration.

Step 5: Create ads

Once you’ve set up your Mailchimp – Facebook integration, you can create ads, set budgets, and target audiences directly from Mailchimp.

These are great features. However, you might still be missing some important pieces in your advertising strategies across Meta technologies.

Integrate Facebook with Mailchimp through third-party integrations

While Mailchimp’s native integrations are useful, third-party integrations through LeadsBridge provide better capabilities. Let’s take a look at these key benefits:

1. Sync real-time data between Mailchimp and Facebook. This eliminates delays and manual updates.
2. Build complex workflows and custom integrations tailored to your specific needs.
3. Create an interconnected data ecosystem by integrating all your apps and platforms via LeadsBridge.

LeadsBridge Mailchimp – Facebook integrations

Mailchimp’s Facebook tools make it easy to find new people and get more leads. You can use Facebook in different ways to boost traffic. With LeadsBridge, you can link Facebook lead ads to your Mailchimp account. Just set up a lead ad on Facebook, connect it through your LeadsBridge dashboard, and you’ll add new subscribers to your Mailchimp audience.

Each of these integrations has its own unique benefits. Here’s a closer look at different Mailchimp – Facebook integrations you can create with LeadsBridge:

Facebook lead ads and Mailchimp Integration

This integration allows you to automatically sync leads from your lead ads to Mailchimp. What happens is that once you capture leads, you can organize and nurture them in real-time.

Adding your lead data to your Mailchimp email lists also lets you trigger email campaigns without manual intervention. All this leaves you with automated data syncing, which reduces the risk of manual errors and ensures your leads are always up-to-date.

Using real-time data from your lead ads can significantly boost your conversion rates. Then, you can quickly respond to leads, which helps you capitalize on their immediate interest.

Discover more of the top Facebook lead ads integrations here.

Meta Conversions API and Mailchimp integration

When you connect the Meta Conversions API to Mailchimp, you can track conversions and measure how effective your Facebook ads are.

Here’s what you get out of this integration:

• Accurate tracking: This helps you send conversion data directly from your website or CRM to Meta. The platform can then provide you with more accurate tracking (especially compared to traditional methods).
• More detailed reporting: Having deeper insights into your ad performance helps you understand which campaigns are driving the most value so you can invest more in these campaigns or campaign strategies.
• Better ad targeting: You can use conversion data to optimize your ad targeting and improve your ROI.

Learn more about Meta Conversions API here.

Mailchimp and Facebook custom audience integration

A precise custom audience segment is your key to getting more leads who really like what you are offering. With the custom audience and Mailchimp integration, you can sync your Mailchimp email lists with Facebook to create highly targeted custom audiences and run laser-sharp advertising campaigns.

Let’s see the advantages of creating this connection:

• A more precision targeting: It lets you use your existing email lists to create highly targeted Facebook ads. Then, you can be sure your ads reach mostly the right audience.
• Dynamic updates: LeadsBridge keeps your custom audiences updated in real-time. It means this connection automatically adds or removes contacts as they change in your Mailchimp lists.
• Increase your audience engagement: Showing your ads to people who are already engaged with your brand can increase the effectiveness of your campaigns. Naturally, this will drive higher engagement rates.

When it comes to audience targeting, Meta lets you perfectly tune your campaign focus. Use the power of lookalike audiences on Facebook to find new customers who share similar traits with your existing Mailchimp subscribers.

Facebook conversion leads performance goal and Mailchimp integration

Integrating Conversion leads performance goal with Mailchimp helps you with many aspects of your advertising. Anything from streamlining your marketing efforts to saving time and improving ad performance.

All this ensures you’re reaching the right people and making the most of your advertising budget. Then there’s your lead management. Keeping your communication consistent across both platforms lets you provide a cohesive experience for your audience.

Here’s why you should consider it:

• Better ad performance: Automatically add new leads from Facebook to your Mailchimp lists without manual entry.
• Track and boost sales by targeting people who are most likely to buy.
• Streamlined workflow: Manage your leads and campaigns in one place, which makes it much easier to keep track of your marketing efforts.
• More satisfactory time management: Spend less time on manual data entry and more time on creating compelling campaigns.
• Maximize your ROI: By targeting the right audience and tracking conversions effectively, you can ensure that every dollar spent on advertising delivers the best possible return.

To access these advantages, however, you’ll need to have a running lead ad campaign and set up the Conversions API for CRM first.

How to connect with your Mailchimp subscribers?

So you’ve generated some leads and are wondering how to engage with them? You’ll need to reach your Mailchimp subscribers on Facebook and strengthen your connections using custom audiences.

It’s easier to sell to current customers than to find new ones. Show your ads to people already interested in your business. For example, send them updates about a new product feature or a discount code in a newsletter.

See how to build your email list on Facebook and Instagram here.

Here’s a step-by-step guide to connecting with your Mailchimp subscribers.

Step 1: Create the integration

Build a connection between Facebook and Mailchimp. LeadsBridge allows you to do this in a few easy steps.

Don’t want to commit yet? We have got you covered. You can sign up for our free-forever plan to test out this integration without any additional costs.

Here’s a simple guide to connecting Facebook ads to your favorite CRM.

Step 2: Create custom audience

• Navigate to your Audiences.
• Click “Create a Custom Audience.”
• Select “Customer file.”
• Choose “Import from Mailchimp.”
• Log in to Mailchimp when you are asked to do so.

Step 3: Select lists

• Pick the lists you want for your Custom Audience.
• Click “Create audience.”

It may take up to 30 minutes to import your list and create your audience. Once ready, you can use this audience for your next ad.

When you connect with your audience, keep in mind to:

• Show ads to people who have engaged with your MailChimp newsletters.
• Exclude current customers when offering deals for new customers only.
• Find new people similar to your Mailchimp subscribers using lookalike audiences on Facebook.

Looking for other integrations? Here are the best Mailchimp integrations for you.

Frequently asked questions

How do I connect Mailchimp to my Facebook Business Page?

To connect your Mailchimp account to your Facebook Business Page, follow these simple steps:

1. Go to the Facebook integration details page in your Mailchimp account and click “Connect.”

2. Log in using your Facebook credentials if prompted.
3. Mailchimp will request access to your name and profile picture. Click “Continue.”
4. Review and approve the permissions requested by Facebook. This allows Mailchimp to access your business page. Next, click “Continue.”

Once connected, you can publish posts directly from Mailchimp to your Facebook feed. If you have an Instagram account linked to your Facebook page, you’ll also be able to access and share your Instagram content via Mailchimp’s Content Studio.

Integrating Mailchimp with your Facebook Business Page helps you streamline your social media and email marketing efforts. You can also post updates directly to your Facebook feed. In addition, it becomes easy to manage your customer data by syncing your Mailchimp audience with your Meta custom audience through LeadsBridge. 

How can I share a Mailchimp campaign on Facebook?

After sending an email marketing campaign, you can easily share it on Facebook using Mailchimp’s Social Sharing feature. Here’s how:

1. Go to the “Campaigns” section in your Mailchimp account and click “All campaigns.”
2. Find the sent campaign you want to share, click the drop-down menu, and select “Social Share.”

3. On the “Share Your Campaign” page, choose Facebook as your sharing option.
4. If you enabled Social Cards before sending the campaign, the post will include a custom image and description. If not, Mailchimp will automatically choose an image from your campaign content. You can edit the post’s title before sharing it on Facebook.

Do I need to set up an integration to share a Mailchimp campaign on Facebook?

The short answer is No. You do not need to set up a Facebook integration to use the Social Sharing feature. Instead, you can share any sent email campaign directly from Mailchimp to your Facebook Business Page. However, it’s recommended that you enable and customize Social Cards before sending the campaign. 

This will allow you to control the image and message displayed when you share your campaign on Facebook. Also, this could help create posts that are more engaging for your audience.

Final thoughts

Meta offers several advertising tools that can only be beneficial when used along with a robust marketing strategy and the right tools. Integrating Mailchimp with Facebook can significantly boost your marketing strategy. This means having a system where you seamlessly manage your ads, build highly targeted campaigns, and have real-time data syncing.

Whether you use native Mailchimp integrations or opt for the advanced integrations by LeadsBridge, connecting these two powerful platforms will help you maximize your marketing efforts.

By leveraging these integrations, you can ensure your marketing ecosystem is interconnected, efficient, and primed for success.

To get started with LeadsBridge’s Mailchimp – Facebook integrations, discover how you can streamline your advertising activities and boost your marketing performance.