LinkedIn is one of the most widely used professional platforms in the world. This makes the use of LinkedIn advertising tools one of the most profitable means of lead generation for businesses.
However, without an effective CRM integration, advertisers can easily lose valuable data insight and sales opportunities. This CRM system automates your outreach and nurturing, as well as the streamlining of the data that accompanies these activities.
In this article, you will discover how establishing a Salesforce® LinkedIn integration with Lead Gen Forms, Matched Audiences, Registration Forms, and Conversions API can elevate your lead generation and data management efforts.
In addition, you will learn how LeadsBridge can automate your entire data management process.
The value of Salesforce® as a CRM
Salesforce® is a top choice for businesses looking to strengthen how they connect with customers. It’s much more than just CRM software.
It helps you build lasting relationships with your leads and customers by organizing and making sense of valuable customer data.
At the heart of this system is a streamlined lead management system that gives you clear insights into your audience.
With Salesforce® Marketing Cloud, you can easily run campaigns, manage email outreach, oversee content, and dive deep into analytics. This is especially important when it comes to generating leads on platforms like LinkedIn.
What’s more, you can link Salesforce® with advertising tools like Facebook to get the most out of your ad campaigns. It’s all about working smarter, not harder, to get the best results.
Discover more in our article dedicated to the best Salesforce® Facebook integrations.
With visual dashboards, you can better understand customer behavior, measure campaign results, and spot trends. Connecting Salesforce® with platforms like Meta also helps improve ad performance.
Benefits of connecting Salesforce® with LinkedIn
LinkedIn provides you with access to a wealth of high-quality marketing data. Then, Salesforce® helps to organize and manage that data in the most efficient way.
Some of the benefits of establishing a Salesforce® LinkedIn integration include:
Greater optimization
LinkedIn offers high-quality lead data from engaged users. Integrating Salesforce® helps make the most of this data by providing clear insights into your marketing impact.
With tools like LeadsBridge, leads from LinkedIn are synced directly into Salesforce®, allowing for instant follow-up. This could be alerting the sales team, sending emails, or creating new opportunities.
These insights allow you to adjust your business strategies and improve the user experience. As a rule of thumb, more targeted marketing often leads to better conversions.
Decreased lead creation costs
Building a LinkedIn Salesforce® integration helps you maximize your lead generation activities. This also means taking full advantage of the marketing capabilities of both platforms.
By combining these tools, you get a clearer view of how prospects engage with your ads. This helps you meet customer acquisition goals without relying on extra software or added costs.
Effective lead generation
The ultimate goal of every business is to generate quality leads that can and will fully convert.
LinkedIn has an active user base seeking ways to improve their business. Connecting it with Salesforce® lets you instantly capture details from users who engage with your ads.
This data updates your CRM in real time, allowing you to build targeted strategies to move leads forward.
LinkedIn Salesforce® integrations
There are four main advertising tools provided by LinkedIn that can be advantageous when paired with Salesforce® capabilities. These are:
- LinkedIn Lead Gen Forms
- LinkedIn Matched Audiences
- LinkedIn Registration Forms
- LinkedIn Conversions API
LinkedIn Lead Gen Forms & Salesforce® integration
Salesforce® and LinkedIn Lead Gen Forms are two powerful tools that can be used in tandem to significantly enhance your business’s lead generation.
Lead Gen Forms let advertisers add forms directly to their LinkedIn ads. These forms are pre-filled with user info from their LinkedIn profiles, making it easier for users to submit.
This improves both data collection and user experience by reducing manual entry. When integrated, you can send a record of LinkedIn leads to Salesforce® each time a new contact is added from the forms software.
This means that your business will always have access to updated contact information.
Using the Salesforce® Marketing cloud features, you can then automate your targeting efforts to nurture this new lead. These actions include sending triggered emails once a prospect enters each new phase of the funnel.
How to integrate LinkedIn Lead Gen Forms with Salesforce®
Auto-filling LinkedIn Lead Gen Forms make it easy to get users’ information. However, without the appropriate CRM system, the management of this information can become disheveled.
By connecting this tool with Salesforce® via LeadsBridge, you can transfer your leads immediately to the CRM. As a result, you can keep track of leads and automate your nurturing tactics, including email outreach.
LeadsBridge enables you to implement lead gen forms throughout your campaigns seamlessly and promptly, without having to tediously download and move your data to your Salesforce® CRM.
LinkedIn Matched Audiences & Salesforce® integration
LinkedIn Matched Audiences is a tool that affords businesses the opportunity to build audiences and re-target users from email lists, website visitors, and LinkedIn accounts.
Uploading a contact list from Salesforce® lets you target a specific audience. For instance, key decision-makers who are more likely to convert.
The LinkedIn Matched Audiences feature can be applied to sponsored content, sponsored in-mail, and alternative LinkedIn ad formats.
This tool helps you show relevant ads to the right audience. For example, past customers who didn’t complete an action can be retargeted with ads designed to re-engage them.
With a LinkedIn Matched Audiences Salesforce® integration, you can target your Salesforce® segmented lists and retarget your first-party audiences to maximize your conversion potential.
How to integrate LinkedIn Matched Audience with Salesforce®
The easiest way to connect LinkedIn Matched Audiences with Salesforce® is through LeadsBridge. It automates custom audience creation, so there’s no need to manually transfer data between platforms.
LinkedIn Event Registration Form & Salesforce® integration
Integrating LinkedIn Event Registration with Salesforce® lets you automatically capture lead data from events and sync it with your CRM. This keeps attendee info up to date and improves follow-ups.
You can track interactions, assign leads, and create personalized outreach based on event data. It also removes the need for manual entry and helps measure event success through Salesforce® reporting tools.
How to integrate LinkedIn Event Registration with Salesforce®
LeadsBridge makes it easy to connect LinkedIn Event Registration Forms with Salesforce®. It creates automated workflows that sync data between the platforms.
To set it up, users authenticate both accounts in LeadsBridge and map event fields like name, email, and company to Salesforce® records. From there, LeadsBridge automates the sync, ensuring new leads are captured and managed in real time.
LinkedIn Conversions API & Salesforce® integration
Connecting LinkedIn Conversions API with Salesforce® lets you track both online and offline actions from your campaigns.
Using tools like LeadsBridge, you can send data automatically, improve conversion tracking, and optimize for qualified leads. These automated data processes happen all while maintaining data privacy and control.
How to integrate LinkedIn Conversions API with Salesforce®
The easiest way to connect LinkedIn Conversions API with Salesforce® is through an official LinkedIn partner provider like LeadsBridge.
You need a system where you can automate the data sync between Salesforce® and LinkedIn without needing extensive developer resources. And LeadsBridge helps you do just that:
Here’s how an outline of how you can integrate LinkedIn Conversions API with Salesforce®:
- Log in to your LeadsBridge dashboard and follow the bridge creation instructions. Alternatively, create an account for free.
- Connect your LinkedIn and Salesforce® accounts within the dashboard.
- Map your conversion events (like form submissions or closed deals) to LinkedIn’s Conversions API.
- Set up automation to send conversion data in real time from Salesforce® to LinkedIn.
- Test the integration to ensure data flows correctly and events are tracked.
Here’s a step-by-step guide on how to send lead data from LinkedIn to Salesforce®.
Key takeaways
LinkedIn helps you reach high-quality leads, while Salesforce® allows you to engage them with personalized, automated marketing. This increases your chances of conversion.
With LeadsBridge, you can easily connect Salesforce® to LinkedIn and start managing leads more efficiently through automation, helping drive better results and higher revenue.
Discover the full range of available Salesforce® integrations via LeadsBridge.
