Lead Gen Blog

Get Inspired by These 9 High Performing Facebook Lead Ads

By Gabriel The Architect | 6 Comments | 24th July 2020

Are you struggling to attract new leads through Facebook?

Wondering how to create Facebook Lead Ads that get more clicks and conversions?

In this article I will answer to the most burning questions I received in the last months about how to generate qualified leads from Facebook

The questions are:

“What’s the best way to generate an astonish number of leads effortlessly through Facebook Lead Ads?”

“How can you start to run a successful Facebook Lead Ads campaign from scratch?”

“How can you seamlessly sync leads from Facebook into your CRM?”

Let me tell you a secret.

Since I’m an Internet marketer, I noticed that many advertisers are always looking for a “new little-known method” to make more leads, more sales, more money.

Of course, sometimes it comes out a new strategy or tool that can have a huge impact on your marketing – like Facebook Lead Ads itself.

However, often in marketing you don’t need to reinvent the wheel.

For this reason, the best tip I can give you to learn how to mastery Facebook Lead Ads, is embarrassingly simple.

You just need to:

  1. Recognize what is working NOW.
  2. Do the same stuff.

By scrolling this page down, you will discover 5 high-performing Facebook Lead Ads to inspire you, and how they work.

It doesn’t matter if you’re an expert Facebook Advertiser or a marketing newbie. By following these examples I’m about to share with you, you can create Facebook Lead Ads that convert.

Before getting started with the article if you are new to the Facebook lead ads world, and you want get an in depth explanation on this topic along with some tips to improve your performance with this Facebook’s feature, don’t miss out our step by step guide here.

Let’s get right down to it.

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The “social proof” Lead Ads

The Social Proof principle is one of the most powerful triggers used in marketing.

When running a marketing campaign on Facebook, Social Proof work in many ways: for example, using testimonials and having a huge number of likes and comments can influence people about your brand’s popularity and credibility.

The image below provides another example of Social Proof.

Facebook Lead Ads example 1

The ad promotes “The Grand White Dinner” event, showing an image with many people who enjoy staying together, which builds a sense of Social Proof into the offer.

Facebook Lead Ads example form 1

As you can see, the sign-up form requires many data – such as Name, Surname, email and country.

However, the signup process remains very simple and fast, because Facebook Lead Ads automatically populates contact information that people have given.

Click HERE to see this Ad on Facebook.

The “benefit list” Lead Ads

One of the main questions you should ask yourself when creating a Facebook Lead Ads campaign, is:

“Which benefits can I provide to my leads by joining my list?”

The ad below has the answer!

Facebook Lead Ads example 2

This ad shows off a full list of benefits that prospects will receive thanks to the IRS, the topic of the Free Pdf they use as Lead Magnet.

Moreover, the information required to sign-up are just name and email, which makes the process of acquiring leads very short.

Facebook Lead Ads example form 2

Click HERE to check out this Ad on your Facebook.

Have you ever tried to use a Carousel Ad for your Facebook Lead Ads?
Carousel Ads let advertisers showcase multiple images in the same ad, and there are many different creative ways to use such a type of ads to increase your results.

This Carousel Ad from Tokyowheel promotes a FREE 6 part e-course, and each lesson is shortly described by an image that users can scroll.

Facebook Lead Ads example 3

The guys from Tokyowheel included in their sign up process a welcome screen to aware people about what they are getting by subscribing to their list.

Facebook Lead Ads example 3 welcome screen

What’s the welcome screen?

The welcome screen is, simply, the new name for a context card, an optional tile that pops up when people click on the ad in their news feed, right before they visualize the pre-filled signup form.

Facebook introduced this function to allow people to get more information about what they were signing up for prior to submitting the form.
This sort of additional step within the signup process helped many marketers and business owners to increase the leads’ quality.

Finally, the ad requires only basic data to prospects such as name and email.

Facebook Lead Ads example form 3

Want to see this Facebook Lead Ad in action? Click HERE!

The “Learn more” Lead Ads

Many marketers think that offering a lead magnet is the only way to generate leads.

I thought the same, before learning how to use Facebook Lead Ads.

Facebook Lead Ads, in fact, can be used to collect leads who simply want to learn more information about a topic.

Facebook Lead Ads example 4

Moreover, thanks to its easy sign-up process, Facebook Lead Ads allows you to generate leads for consultations, sales calls, demos and test drives.

If you want to learn more about how to boost such types of services through Lead Ads, click on the link below and learn everything you need to know about it.

How to boost sales calls, demos and test drives using Facebook Lead Generation Ads

The “Download” Lead Ads

Facebook Lead Ads are a great opportunity to share e-books, brochures, and many more downloadable documents with leads and prospects. Take a look at this example below.

airstream-lead-ad-example

 

As you can see, Airstream has used the carousel format to promote their downloadable brochures, and they even give a video presentation.

This is an excellent strategy for retargeting campaigns, as the main audience is people who have already visited your site, and are interested in what else you have to say. 

Additionally, the “download” Lead Ads could be used to share technical information and diagrams for various products, insights, and more. 

The “Limited time offer” Lead Ads

Everyone loves a good deal, especially if it’s a limited time offer. Facebook Lead Ads don’t have to be just about a prospect opting for a newsletter. If done right, the lead can be put directly into the sales funnel. 

Virgin-Active-Facebook-Lead-Ad

With a little persuasion trigger, Facebook Lead Ads can perform very well. In this case, this is a limited time offer, adding a sense of urgency to customers. Virgin Active South Africa isn’t offering any sort of discount, but a few months of membership for free. To someone looking for a good workout, this Facebook Lead Ads example probably looks very enticing. 

The “Discount/Promotion” Lead Ads

Lead Ads are designed specifically for one purpose: to generate more leads. This could be through a newsletter sign up, webinar, and so on. However, getting new leads to sign up without some sort of incentive can be hard to do. That’s where the discount Lead Ads come into play. 

Tunrers-cars-lead-ad

As you can see from the Facebook Lead Ad above, Turners cars is offering $500 off as incentive for prospects to click on the ad. In addition, it’s a limited time offer.

Although this is a great Facebook Lead Ads example, it is exactly that: just an example. A Facebook Lead Ad could be something as simple as offering a 5% or 10% discount code for their next purchase.

Alternatively, Facebook Lead Ads could be used to advertise some sort of promotion in general, dropping the prospect directly into the sales funnel. Something as simple as a buy-one-get-one campaign can really do the trick if timed correctly. 

The “Giveaway” Lead Ads

Discount Lead Ads are a great way to bring in new leads, but they can backfire if they’re run too often. Eventually, customers might not feel the value of a discounted product or service. Instead, doing something like a giveaway might prove to be more effective in some cases.

hyperbits-music-lead-ad

In the Facebook Lead Ads example above, Hyperbits Music is offering a free PDF download for musicians that sign up using their email. This Facebook Lead Ad is proven to be highly effective. Afterall, who doesn’t love free stuff?

This Lead Ad in particular is very clever because Hyperbits Music knows exactly what their customers/prospects are looking for. For a 50 page PDF on mixing and mastering music, a simple email signup doesn’t seem so bad for a musician. 

The “Pre-launch” Lead Ads

Any time a brand launches a new product or feature, there’s always some anticipation from the users/buyers. For example, car enthusiasts, or really people just looking to buy a car, might get excited to know about a new car being released. 

Brands like Nissan have mastered the strategy of harnessing that anticipation and using it to generate leads. Check out this Facebook Lead Ads example:

Nissan-Facebook-Lead-Ad

Car brands use Lead Ads just like this one to get people excited about the new car before it’s even available. It’s sort of like watching the trailer to a movie. It gets the customer excited about what’s to come.

With this particular Facebook Lead Ads example, Nissan gives the leads a few cool details about their new crossover, and simply asks the customers to “stay tuned” and wait for more details.

This is a highly effective and high performing Lead Ad because as time goes on, the anticipation builds, and Nissan gets an influx of leads and customers, even if it’s only for a brief time.

The Lead Ads with emojis

Have you tried emoticons and emojis with your Facebook Lead Ads?

If not, please do it NOW.

Emojis are small, funny icons used for digital communications. These icons represent a “universal language” that everybody can understand immediately, and in today’s world they have become an essential part of our text language on Social Media.

However, we recently tested emojis in our Facebook ads.

Facebook Lead Ads example 5

We wanted do to understand if, by using them, we could really improve Ads’ engagement and CPA on Facebook.

The results that came out of it were just incredible: the ad with emojis obtained 2000% more leads than the same one with only text.

If you want to learn more about our test with emojis, just scroll down below on our next piece of content.

Psss… you can take a look to this ad on Facebook by clicking HERE!

landing blog prodottini lead ads

Conclusion

I know first-hand that collecting leads through Facebook can be a headache. But it doesn’t have to be.

As you can see, there are many ways to increase your Facebook Lead ads results, if you know how to do it.

In this article I shared with you some interesting types of ads that will, hopefully, inspire you to take the most out of this fantastic tool.

You’ve seen many uses and ways to create more effective Facebook Lead ads:

  • The “Social proof” Lead Ad
  • The “Benefit list” Lead Ad
  • The “Carousel” Lead Ad
  • The “Learn more” Lead Ad
  • The “Limited time offer” Lead Ad
  • The “Discount/Promotion” Lead Ad
  • The “Giveaway” Lead Ad
  • The “Pre-launch” Lead Ad
  • The Lead Ad with emojis

Now it’s your turn.

How will you use these models?

Do you find them useful?

Let me know which type of ad is most inspiring for you, and how are you going to use this “Lead Ads swipe file” to bring your next lead generation campaign to the next level.

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How emojis improved our Facebook Ads by 2000%

emoticons

If you already crashed into our blog, you may have noticed that, here in LeadsBridge, we always love testing ideas and strategies in order to find the best solution for our marketing and (most importantly) for your business.

This time, we had fun performing a particular funny test!

facebook emojis

We tested emojis in our Facebook ads :) And the results that came out of it were just incredible…

Let’s have a look. But before the start… Do you know why we are always crazy about testing our ideas? Why do we invest so much time and money in testing?

The problem is that, when you run a business without testing your advertising campaigns, I can tell you that you are not acting in a way to take the best out of it.
Here it is, what I discovered from my experience: testing is crucial, and it is important for two core reasons:

  • Understand customer needs. You never know how your target audience will react to your headline or campaign. By testing, you can find out what would be the best formula for your campaign.
  • Budget. Although testing, on one hand, involves a bigger economic effort at the beginning, on the other side, finding the perfect formula enables you to invest in the most profitable direction and therefore make your investments more efficient.

Testing is the basis for any marketing efforts. Investing time in testing your marketing campaigns, will ensure that you connect with your target audience in the best possible way.

So let’s get back to our test results :-)

This time we tested how emojis perform on Facebook Ads and how they can affect the CTR.
If you are wondering what an emoji is or why it is so important, just keep reading… If you’re already a master of this topic just skip this paragraph and jump to our test.

What is an Emoji?

facebook emojis 2

Emoji was initially born as a visual element to express a feeling through an image.
The first emoji was used in 1982 from Scott E. Fahlman to underline the irony in his sentence, due to the fact that sometimes it was difficult to understand the humor through words.

The real launch of these funny small icons into our digital communications is dated back to 2011 when Apple decided to add emoji support on the iPhone for the first time. Since then, emojis have been totally blowing up, infiltrating our lives and cultures all over the world and they have undoubtedly become an essential part of our text language.

Today, we can firmly say that emoji is a fundamental element of our conversation in order to express our feelings, objects, or faces in our social network world (ambient). Along with the skyrocketing of this new language, the brands started to pay attention to these trends and using them in their marketing in order to deliver catchy messages.

Why are emojis so powerful as a communication form?

  • Emojis are part of a universal language. Consequently, there are no foreigners, cause independently from the language that you know, you can surely “speak emoji” as well.
  • Emojis are immediate and easy to understand. That makes messages explanatory and much more compelling than the ones that people spend their time trying to understand. The less time it takes to understand the message, the more effective your marketing message will be.

Do emoji really improve Ad’s engagement and CPA on Facebook?

Data and statistics collected until now underlined that emojis are effective communication tools that can improve engagement and CTR on your Facebook Ads. Let’s have a closer look:

  • The survey shows that 4 of 10 millennials communicate only through emojis.
  • The emoji used inside communication advertisement generates higher attention along with higher engagement, around 33% more than the same Ad without it.

More than 75 percent of customers in the age range from 25 to 29 and more than 60 percent of those 35 and older, are identified as “frequent emoji users.”

Amazed by these data, we have decided to test ourselves the effectiveness of the emojis.

We decided to run a simple test in one of our Facebook Lead Ads.

For those who don’t know, Facebook Lead Ads is a tool specifically designed to generate “cheap” leads, allowing you to collect emails and other personal information easily from both mobile and desktop users. image01

If you are not feeling comfortable with this tool, don’t worry. You can quickly check out our step by step guide to successfully set your first Lead Ads campaign.

And now, back to our Facebook Lead Ads campaign and the two tested samples:

3

As you can see from the image above, there is no usage of emoji in our post description.

So, we have decided to use emoji in our short but effective description.

4

The results achieved were unbelievable: the second ad obtained 2000% more leads than the first one.

Without Emoji

Without Emojis

With Emojis

good

Facebook Lead Ads post with emoji undeniably prevailed on the one without the emojis producing an extremely low cost per lead as well!  😆

Why such a huge difference?

As told previously, emojis are extremely engaging in comparison to the normal words and very efficient in bringing some color and personality into the otherwise monochrome text.

Furthermore, they play an important role in an eye’s catch effect when positioned into the post description, where the attention of the reader is more likely to be caught on the emoji post. That’s why people are more stimulated to click.

At this point, you are probably thinking something like this:

“Ok Mark, but how can I insert emojis in ads?”

First of all, create a new Ad on Facebook or use an old one that contains only text.

5

Then, connect to this website where you can find a full list of emojis for Facebook.

Below, a quick tutorial on how to find the right emojis for your ad.

6

When you are in, you can jump directly to the “Most Popular” category, or use the search bar to find a specific emoji (for example, “fire”).

7

You will display a page where you can Copy and paste the emoji you selected by clicking on the “copy” button.

8

Now, simply paste it into the text of your ads, headline or CTA.

9

In addition, here you can find all the new Facebook emojis, or download the full list in PDF.

So here we are.

Hope this article will help you to improve the CTR on your posts, obtaining a better performance of your Facebook campaign.

My personal advice on this matter is:

Test, test as much as you can!

Facebook ads represent a strong opportunity to generate leads and clients for your business, and only by testing, you can discover the “perfect ROI formula” for your marketing campaigns that suit your business needs.

Do you still have some doubts? Don’t hesitate to leave your thought or concerns in the comments below. We are here to help!

 

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Gabriel The Architect

I'm an Italian licensed architect (?) who suddenly left his 9 to 5 job to dedicate his life to digital marketing (!). Lead Generation expert, Direct Marketing lover, ravenous writer - I'm the content marketing director @ LeadsBridge, the leading automation tool for Lead Generation and Facebook Ads.

  • Matt Sevart

    In your experience, has it been successful for generating test drive leads for car dealerships?

    • Stefan Des – LeadsBridge

      Hey Matt,
      well, the automotive industry is the most successful with Lead Ads. Have a look at our infographic here: https://leadsbridge.com/facebook-lead-ads-benchmark/

      From our estimation, there is over $1B spent from the automotive industry alone with Lead Ads in 2016 with a cost per lead 8x cheaper than other online channels.

  • Quite insightful post. Loved the benefit list and emoji idea. Even I have observed something similar. Ads with emoji attract more eyeballs.

  • Phil de Fontenay

    This is an awesome post! It helped me get focused on what kind of FB ads I should be doing. I’m going to start testing these BIG time!!! :)

    • Gabriel The Architect

      Thanks for your comment Phil!

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