If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now. And the best way to leverage TikTok to sell your products and services is through TikTok Ads.
However, this platform is also highly competitive, and you need to get a head start if you actually want to make a difference. Integrating TikTok with your business systems enables automated processes to do that for you.
In this article, we will explore some of the best TikTok Ad examples to help you maximize your brand’s presence on TikTok and grow your business.
Additionally, you’ll learn how LeadsBridge allows you to move leads across platforms automatically and in real time. All you have to do is set integrations like the one below so that you can reach your potential customers before the competition.
The benefits of advertising on TikTok
TikTok is expected to reach 2.18 billion monthly active users as of March 2025. This alone should make you understand how advertising on TikTok can get your message out there.
Using TikTok Ads is the best bet to grow your online presence and gain more TikTok views and engagement by sharing creative videos.
Let’s take a look at the top benefits of advertising on TikTok.
Connect with Gen Z and millennials
Gen Z and millennials comprise the strongest demographic on TikTok. Advertising on TikTok is a great opportunity to expand your reach and connect with your key audiences in a fun and authentic way.
Increase conversion rate
TikTok works so well because people genuinely enjoy the platform’s creative and relatable content. So much so that it has become a powerful marketing tool that can help increase the conversion rate.
A TikTok study found that users are open to buying directly from TikTok because:
- It’s entertaining
- They feel like content and products are “for them”
- It makes their day better
By showcasing your products and services creatively and engagingly, you can grab the users’ attention and encourage them to take immediate action. Another study by TikTok found that adding CTAs (Calls To Action) in TikTok videos can increase conversion by 152%.
Make advertising less invasive
Traditional advertising just doesn’t work with Gen Z. When possible, 99% of Gen Zers skip ads, and nearly 2 out of 3 use ad blockers to avoid advertising altogether.
Thanks to its unfiltered vibe, TikTok becomes a place to promote products and services in a less invasive way.
TikTok Ads examples
We covered why it’s so important to advertise on TikTok. Now, let’s look at some good examples of TikTok Ads that you can use as inspiration for your own advertising strategy.
TikTok Spark Ads examples
Spark Ads are a native ad format that enables you to use organic TikTok posts as creatives in your ads. This format uses posts from real TikTok accounts (your own or other creators’, with their authorization).
All of your engagement (views, comments, shares, likes, and follows) gained from promoting the videos is then attributed to the organic posts. You can use the same organic TikTok posts as creatives in your ads as many times as you want.
This is what a Spark Ads format looks like.
L’Oréal
L’Oréal sent 200 TikTok creators an exclusive gift box containing all of their hero products (labeled #TikTokMadeMeBuyIt).
The creators then recorded and shared their unboxing videos on their own TikTok accounts, and L’Oréal used a compilation of those videos to create an ad with Spark Ads.
The #TikTokMadeMeBuyIt campaign was an absolute success and generated:
- 161 million impressions
- 4.5 million clicks
- 1.7 million engagements, including likes, share, and comments
This campaign resulted in the highest sell-out for L’Oréal.
TikTok TopView ad examples
TopView Ads capture users’ attention by appearing at the top of the For You feed when first opening TikTok.
Thanks to 60-second-long videos, this format is a great way to offer an immersive viewing experience with no other competing content. TopView Ads are perfect for brand awareness, as they guarantee high reach and impressions.
Here is what a TopView ad format looks like.
Enel
Enel partnered with Alberto Giannone, a popular TikTok science creator, to talk about renewable energy through educational and engaging content.
They produced more than 20 videos debunking common myths and misconceptions about green energy and promoted them on TikTok through TopView Ads.
This provided Enel with premium placement and ensured it reached the target audience en masse.
Overall, the ads received:
- Over 70 million impressions
- 636,000 clicks
- 0.91% click-through rate
- Over 204,000 likes and 3,600 shares
TikTok In-Feed Ads examples
In-Feed Ads are TikTok’s standard ad format and allow you to embed a video ad that auto-plays within a user’s For You feed. In-Feed Ads can last up to 60 seconds but the optimal duration is around 15 seconds,
They look and feel like native content since they have the same user interface as organic posts.
Below, you can see the difference between the formats of In-Feed vs. Spark Ads.
Heinz Canada
Heinz wanted to leverage its ketchup’s trusted stature to spark excitement around the rest of their condiments.
First, Heinz partnered with various well-known food TikTok creators who encouraged their community to vote for which of the brand’s signature condiments they should go with.
Then, they produced custom recipes based on the winning condiment. Meanwhile, Heinz ran a combination of brand and creator content with In-Feed Ads.
Heinz’s campaign successfully increased awareness and engagement, generating:
Heinz’s campaign successfully increased awareness and engagement, generating:
- Over 35.6 million total impressions
- 118,915 total votes
- Over 33.4 million video views
- 14% two-second view-through rate
TikTok Branded Hashtag Challenge examples
The Branded Hashtag Challenge allows brands to interact with their audience by encouraging the co-creation of content. With this ad format, brands can spark trends and cultural movements by issuing participatory challenges to the TikTok Community.
As of 2025, the Branded Hashtag Challenge has gone much further with the introduction of Branded Mission. Branded Mission still taps into the power of community co-creation but adds more structure and flexibility.
Now, you can invite eligible creators to take part in your campaign, review their submissions, and choose top-performing videos to turn into ads.
It’s a great way to scale authentic content, reach more people, and reward creators for their impact, all while keeping the creative spirit that makes TikTok campaigns so unique.
This is what a Branded Hashtag Challenge looks like.
e.l.f. Cosmetics
e.l.f. Cosmetics launched a new line that connects gaming and makeup. So, it partnered with TikTok on a Branded Hashtag Challenge to discover gamers’ hidden talents outside of gaming.
he #TikTokGGT (Gamers Greatest Talent) invited gamers of all kinds to showcase their talents for a chance to win a $25,000 grand prize and appear on the TikTok Gamers Greatest Talent & Luminosity live show.
e.l.f. Cosmetics Branded Hashtag Challenge brought in:
- 2.5 million video creations
- 11,000 applications of users showcasing their unique talents
- 9 billion video views on the page in just six days, exceeding TikTok benchmarks by 31% in the US alone, and an average watch time of 9.6 seconds
TikTok Branded Effects examples
Branded Effects enable brands to create shareable branded stickers, icons, filters, and effects that users can utilize in their own videos.
With Branded Effects, the audience becomes immersed and involved with the brand, resulting in much higher engagement levels. Users can then be directed to your landing page by simply clicking on a specific area of TikTok videos with your Branded Effects.
Branded Effects just got a few updates in 2025 to make creating and launching them even smoother. You’ll now find new templates, clearer design specs, and helpful tools, like a character count guide for different languages.
There are also updated rules for things like logo size, hint text, music, and sponsor marks, so your effects look great and follow all the latest guidelines.
Schwarzkopf
Schwarzkopf, a leading hair care brand, wanted to raise awareness about their new hair dye line. So, they used TikTok Branded Effects to allow users to play with AR to transform their hair color.
Schwarzkopf’s campaign delivered:
- 50 million brand impressions
- 52.3 million video views
- 10,000 Branded Effect user-generated videos
TikTok Interactive Add-Ons examples
Interactive Add-Ons are a great way to engage users with popups, stickers, and other visual elements that encourage interaction (like downloading an app, seeing an offer, redeeming a gift code, or sharing feedback).
You can choose between Standard or Premium add-ons: the former offer a way to reach lower-funnel marketing goals, like driving clicks and conversions; the latter offer a way to reach upper-funnel goals, like brand awareness and community building.
Here is an example of an Interactive Add-On.
Armani Beauty
Global luxury brand Armani Beauty wanted to raise awareness and drive sales for its new fragrance, and decided to use TikTok’s premium Interactive Add-on format Pop-out Showcase to trigger a library of clickable stickers over their video ad.
For their creatives, they used a selection of diverse creators who produced videos that effectively showcased the product and highlighted its key scent notes.
Armani Beauty’s campaign achieved:Armani Beauty’s campaign achieved:
- An increase in click-through rate of 272% when compared against benchmarks
- A lift in ad recall of 9.2%
- A lift in brand awareness of 7.4%
- A lift in brand favorability of 4.8%
TikTok Video Shopping Ads examples
Video Shopping Ads allow you to add a shoppable link directly to your video ad. This way, when users see your video in their For You feed, they can check out the product you’re featuring by simply tapping on the Product card and purchase it immediately.
Video Shopping Ads now support direct integration with TikTok Shop, which makes it easier than ever to connect your products to your ads. Before getting started, you’ll need to link a TikTok Shop or Showcase to your ad account.
The setup process has also been streamlined in TikTok Ads Manager. This allows you to choose products, add videos, and launch your campaign with more flexibility and scale.
This ad format is especially suited for ecommerce businesses. If you’d like to learn more about TikTok for ecommerce, check out this article: TikTok ecommerce: Learn how to drive sales with TikTok.
Very
Very Group is one of the largest online retailers in the UK for fashion, beauty, home, and electronics.
It set up a suite of Video Shopping Ads to amplify product discovery, purchase intent, and conversion with smarter, intent-based targeting and advanced creative functionalities.
Very’s campaign achieved:
- 12% increase in ROAS
- 38% uplift in purchase conversion rate, when compared against previous standard web conversion campaigns
TikTok Carousel Ads example
Carousel is a swipeable ad format for Catalog Ads that showcases multiple products using images pulled directly from your product catalog. Each frame links to a unique product landing page, giving users more options to explore and buy.
Carousel makes highlighting a range of products easy in one ad, boosting visibility and engagement, especially for ecommerce brands with large inventories. It also lowers creative production costs since it reuses your existing catalog assets.
What’s new is that Carousel Ads now include dynamic personalization. It means your products are shown based on what each person is most likely to be interested in.
Besides, for Smart+ Catalog Ads, Carousel is automatically created, making setup faster and more scalable without adding creative workload.
Take a look at this TikTok Carousel Ads example:
Soli
Soli is a UK-based app all about helping women find real connection and community what they call “sisterhood on demand.”
Looking to grow their user base during the winter months, the team set out to drive installs and build awareness without spending big on production.
They used TikTok’s Carousel Ad Format, which let them reuse existing image assets in a swipeable, story-driven format. It was a low-cost way to stay creative and connect with users without needing high-end video shoots.
The carousel approach gave Soli the flexibility to test messaging, follow trends, and speak directly to its audience.
Soli’s campaign achieved:
- 38% decrease in cost per install (CPI)
- 1.78x increase in click-through rate (CTR)
- Over 1000% surge in conversions
Dynamic Showcase Ads TikTok example
Dynamic Showcase Ads (DSAs) are TikTok’s take on personalized product advertising. They are built specifically for a video-first, mobile-native audience.
Instead of making separate ads for every product, DSAs automatically pull real-time info like pricing, availability, and images straight from your product catalog. The best part is that they look just like regular TikToks only they’re tailored for each viewer.
If you combine it with TikTok Pixel data and customizable video templates, they serve the most relevant products to the right people, based on what they’ve shown interest in.
However, if you want to run highly targeted campaigns that actually convert, you need to set up the TikTok Pixel, track actions, and measure performance accurately using automation.
Now, let’s take a look at a Dynamic Showcase Ads example on TikTok.
JD.ID
JD.ID, one of Indonesia’s top e-commerce platforms, wanted to boost app installs without blowing the budget. TikTok’s Dynamic Showcase Ads (DSAs) were the perfect fit.
By pulling real-time product info from their catalog and turning it into personalized video ads, they were able to reach the right users with the right products at the right time.
They focused on key categories like Fashion, Home & Living, and Beauty, and used creative that looked and felt just like regular TikToks in the For You feed. With some help from their creative partner PLASTIQ Collective, they kept things visually sharp and on-trend.
JD.ID’s campaign resulted in:
- 12x increase in install volume
- 30% drop in cost per install
- 2.3x boost in click-through rate
TikTok Ad copy example
When it comes to writing ad copy on TikTok that packs a punch, the secret is speaking your audience’s language. TikTok actually gives you the tools to do just that.
Using keywords suggested by TikTok, like “for free,” can help your ad feel more natural and relevant in the For You feed.
These keywords are based on what’s trending and what actually drives engagement, so working them into your copy, like “Download now for free” or “Try it for free today” can boost performance without sounding too salesy.
All it takes is keeping it casual, focusing on the benefit, and letting TikTok’s keyword insights guide your messaging.
Here’s a great TikTok Ad copy example.
Glow For It
UK beauty brand Glow For It nailed the power of great TikTok Ad copy by keeping it honest, conversational, and totally in tune with their audience.
Their content felt more like a chat with a friend than a pitch, using features like Question Boxes, customer testimonials, and direct-to-camera messaging. Text overlays highlighted real results, while trending sounds and clean visuals pulled users in.
The copy focused on real benefits, not buzzwords, making the message hit harder: real people, real results, and real reasons to buy.
After seeing strong organic engagement, Glow For It boosted top-performing posts as Spark Ads and In-Feed Ads, letting the winning copy do the work at scale. It paid off in a big way:
- 4.58x return on ad spend
- 4 million views
- 9% purchase rate
Good ad copy on TikTok feels like someone you trust giving you a tip you don’t want to miss. That’s what made this campaign a winner and earned it the Greatest TikTok Award in 2023.
Benefits of LeadsBridge integrations of LeadsBridge integrations
LeadsBridge is an automation solution that allows you to connect your advertising platforms – TikTok, Meta, Google, and LinkedIn – to the rest of your marketing stack automatically and in real time with easy integrations.
Thanks to LeadsBridge, you can send the lead data collected via your TikTok Ads (for example) directly to your CRM, email marketing software, DWH, or any other marketing tool of your choice.
This allows you to:
- Eliminate manual lead data downloads and uploads across different platforms
- Get in touch with your newly acquired leads right away, as soon as they interact with your ad
- Save time and get a head start over the competition
Here are the most popular integrations for TikTok Lead Generation:
See all available integrations for TikTok Lead Generation here.
With LeadsBridge, you can also automatically create the best audiences by syncing your CRM segments, email marketing contacts, or customer lists with advertising platforms such as TikTok, Meta, Google, and LinkedIn to retarget or exclude leads at every stage of the funnel.
Automated integrations also allow you to keep your audiences always in sync and up to date, by including incoming leads or excluding unwanted ones. For example, if a contact opts out of your list, LeadsBridge will automatically remove it from the custom audience.
If you’d like to connect your business systems with TikTok Custom Audiences to optimize your retargeting campaigns, join the waiting list below.
And that’s not all you can do with LeadsBridge! You can even track your offline transactions and understand the overall performance of your online campaigns.
LeadsBridge offers this service on TikTok through TikTok Conversions, on Meta through Conversions API, and on Google by using Google Offline Conversions.
If you’d like to connect your business system with TikTok Conversions to analyze your campaigns’ performance, join the waiting list below.
What about the TikTok ban in the US?
It’s hard to talk about TikTok in 2025 without mentioning the potential ban in the United States.
However, there are still plenty of ways to future-proof your campaigns and stay ahead of the curve.
If you’re wondering what this means for your ads or lead generation efforts, stay in the know in our always-updated this article for TikTok’s ban news, tips, and next steps.
Final thoughts
TikTok is growing at the speed of light, offering businesses a great opportunity to expand their reach and market to a whole new audience in a fun, authentic, and creative way.
Advertising on TikTok allows you to experiment with your creatives and targeting options to find the best ad solution for your brand.
The TikTok Ads examples presented above give you a clear understanding of everything TikTok can do to help you grow your business.
Take advantage of it! And make sure to facilitate the process with LeadsBridge’s automated integrations. Get started with LeadsBridge for free now!
