TikTok has fast become one of the most popular social platforms in the world. It was primarily focused on sharing short musical, tutorial and story-telling video content.
However, it soon evolved into an advertising goliath that enables businesses to engage with prospective customers in an alternative way.
But how can your business successfully advertise to the correct audience on TikTok? And more importantly, how can you develop a strong TikTok lead generation strategy?
In this article, we’ll take a deeper look into TikTok lead generation, the benefits of this strategy for your business. Additionally, you can find out about TikTok integrations that can enhance your strategy and drive the acquisition of qualified leads.
What is TikTok lead generation?
TikTok lead generation is an advertising objective that can enable your business to engage users and acquire prospects on the TikTok platform.
It works the same as Facebook Meta’s lead ads with an instant form is presented to the user when they click the call to action button attached to the advertisement.
From here, they can input their contact information, register their interest in your product/service and opt in to receiving marketing communication from your brand.
Ad formats such as this offer a seamless interaction between your business and the user.
It’s mostly because they are not required to switch between applications and landing pages in order to obtain status as a lead. Ease of use in this process increases users’ willingness to enter your sales funnel.
Additionally, TikTok Lead Generation ads let you create fully customized messaging that can be tailored to suit a variety of your pre-defined audiences.
All lead data acquired from these instant forms can be automatically transferred to and activated within your CRM.
Not only does this mean that you can save time on the manual input of data, but you can also eliminate the likelihood of errors in your transferral activity and decrease the instance of missed opportunities with lead interactions.
The value of using TikTok for lead generation
The use of TikTok for lead generation purposes can expose your business to a host of benefits, some of which stretch beyond the expansion of your customer base.
The following are amongst the most notable;
- Increased conversions
The instant forms embedded within this ad objective offer a faster loading time than that of a traditional landing page. In fact, landing pages that load under 1 second increase the odds of conversion by 3 times.
Additionally, these forms include fields pre-populated with available information taken from the user’s profile. This refines the process of manually inputting data for the user and offers a more frictionless experience.
People are more likely to abandon a page when required to complete a form. That’s why auto-filled fields can go a long way in decreasing a user’s adverse reaction to this action.
- Customized messaging
TikTok Lead Generation ads allows you to create personalized messaging that you can tailor according to your target audience and predetermined segments.
According to SmarterHQ, 72% of consumers will only interact with marketing that has been personalized for them. Therefore, it’s important to factor this preference into your communication strategy.
By doing this, you can offer content with a higher direct relevance to your audience.
- Mobile-optimization
There was an estimated 70% of all online sales being carried out from a mobile device over the past year. That shows the necessity of mobile optimization has never been more pertinent.
Additionally, TikTok is predominantly used on mobile. That’s why carrying out lead generation activities on this platform gives you the unique opportunity to meet leads where they already hold a presence.
How to generate leads on TikTok
The unique selling point of using TikTok as a method of lead generation is that you can fully exploit the power of video content. Videos are great for grabbing and holding the attention of prospective customers.
This increased creative opportunity can work to your advantage. In fact, 72% of consumers prefer to learn about a product/service through the medium of video.
Here are three TikTok lead generation best practices that you can employ to increase efficacy:
- Clickable bio links
The addition of clickable bio links will enable your business to begin to drive traffic towards alternative locations. This could be your external website or specific landing pages.
In order to prompt this action, you can integrate persuasive, direct CTA’s in your post captions that clearly instruct users to take a specific course of action.
Links in your profile bio can alternatively be used to encourage subscriptions to newsletters or sign-ups to your mailing list.
- Influencer marketing
Partnering with influencers has quickly become one of the most popular methods of lead generation for brands the world over. On average, influencer marketing yields a return of 5x to 10x on the original spend.
This highlights the growing impact of Influencer Marketing. Authentic endorsements help brands build trust and reach highly engaged audiences more effectively.
Consider this: 69% of consumers trust the recommendations put forward by influencers. This shows how engaging in this marketing tactic with a personality relative to your niche can increase brand awareness, boost engagement and drive conversions.
Micro-influencers (those with a following between 1,000 – 25,000) are a more effective option in regard to brand partnerships. They typically foster greater levels of trust amongst their loyal audience and offer greater engagement.
- Trends
Brands that partake in viral trends on the TikTok platform have a prime opportunity to acquire greater views and higher levels of engagement.
Also, optimize your content and adapt ideas to work with trending challenges and viral sounds. This can draw more eyes to your page than any other traditional marketing tactic, especially when bolstered with an informed hashtag strategy.
By doing this, your business can differentiate itself from others showcasing a more lighthearted, humorous perception of the brand. Given the nature of the platform, it is wise to adapt your content to the tone desired by its users.
How LeadsBridge can enhance your lead generation
As an official TikTok partner, LeadsBridge can facilitate the connection of TikTok Lead Generation with your entire marketing stack. This streamlines your data transfers between your most used platforms.
You want to connect TikTok Lead Generation to your CRM, email marketing tools, and other ad platforms through LeadsBridge. This allows you to skip the repetitive data entry and focus on nurturing your leads right away and boosting campaign performance.
We also have direct access to their support team, which helps make everything run smoothly for you. Plus, our product solution engineers are always on hand to help if you run into any questions or roadblocks along the way.
TikTok integrations available through LeadsBridge
As an official TikTok partner, LeadsBridge can facilitate the connection of TikTok Lead Generation with your entire marketing stack. This streamlines your data transfers between your most used platforms.
Let’s take a look at the top five applications to help you achieve this;
Klaviyo TikTok integration
Klaviyo, a marketing automation platform with over 100,000 customers, is used by businesses to deliver personalized marketing campaigns, particularly with email and SMS marketing.
It offers advanced segmentation capabilities and enhanced reporting and analytics features. These tools help you gain a clearer understanding of your data and make improvements to your campaign that are based on valuable insights.
A TikTok Klaviyo integration can positively impact your business as you can:
- Enable your business to improve the performance of your marketing campaigns by combining the data held in Klaviyo with the TikTok platform. This will give better insight into how campaigns are performing.
- Automatically send a welcome email or trigger an email nurturing campaign through Klaviyo when a lead submits a form, ensuring that you do not miss the window of opportunity to create a relationship with a prospect.
Google Sheets TikTok integration
Google Sheets is a spreadsheet program that enables you to create spreadsheets online. The sheets can be used to organize and analyze information relevant to your business operations.
A TikTok Google Sheet integration can be beneficial for your business in the following ways:
- Setting up a TikTok Google Sheets integration enables your business to streamline your marketing workflows.
- You can transmit data at specified intervals between the two platforms, keeping your system automatically updated, so you can nurture your TikTok leads instantly.
- By syncing your leads from TikTok Lead Generation into Google Sheets seamlessly, you avoid manual data transfers and repetitive workflows. This manual data handling is prone to error, while seamless data transfer is almost flawless every time.
- Running immediate follow-ups with new leads means boosting your conversions significantly. Therefore, a TikTok and Google Sheets integration gives your team the opportunity to interact with leads instantly through automation.
Salesforce® TikTok integration
Salesforce®, a cloud-based software, provides multifunctional customer relationship management solutions. This consists of sales, marketing, service, experience, commerce and analytics applications.
By employing one of these Salesforce® TikTok integrations, you can:
- Offer a rich in-app experience through automated smart product feeds. This means that your business can get its product/service published on TikTok quickly and easily using an array of catalog-focused advertising solutions. This will sync pre-existing commerce cloud catalogs on the platform.
- Easily analyze ad performance and optimize campaigns for improved product discovery through comprehensive personalization and ad conversion efficiency with TikTok Pixel. The advanced matching offered by Salesforce® also enables your brand to better match your TikTok ads and build audiences for retargeting.
- Add and launch TikTok as a new sales channel within Salesforce® Commerce Cloud, meaning that you can enhance the customer journey with dynamic video and collection ads to target new audiences across various channels.
HubSpot TikTok integration
As a CRM platform, HubSpot helps businesses to connect marketing, content management, sales and customer service using a range of integrations, software and resources.
With a TikTok HubSpot integration, you can:
- Establishing a data bridge between TikTok and HubSpot helps businesses prioritize personalized inbound marketing in order to attract, nurture and convert more leads.
- A HubSpot TikTok integration enables you to automatically sync new lead data into HubSpot. Your team can then instantly contact these new leads, run nurturing campaigns and push them along the sales funnel toward conversion.
- LeadsBridge’s upcoming TikTok Custom Audiences and HubSpot integration will allow your business to connect audiences from different apps with TikTok, so that you can upgrade your TikTok ad targeting through automation.
- TikTok Conversions API lets advertisers share website visitor events from the audience segments directly to TikTok. Integrating this with HubSpot lets you define the mapping between the data segment in your CRM and sends it to TikTok.
Zendesk TikTok integration
Zendesk is a customer service software platform that helps businesses manage and streamline support through ticketing, messaging, and live chat tools across multiple channels.
With a TikTok Zendesk integration, you can:
- Connecting TikTok to Zendesk through LeadsBridge allows businesses to automatically convert TikTok ad responses or direct messages into support tickets. This helps customer service teams centralize conversations, improve response times, and provide a smoother experience for potential customers.
- A Zendesk TikTok integration ensures your team can quickly respond to TikTok-generated inquiries without switching platforms. Whether it’s pre-sales questions or post-purchase support, you’ll have everything logged and actionable in one place.
- With LeadsBridge, you can also create automated workflows between Zendesk and TikTok, helping your support and marketing teams stay aligned while reducing manual tasks.
TikTok Slack integration
Slack is a real-time messaging and collaboration platform that brings teams together with organized conversations, file sharing, and app integrations.
With a TikTok Slack integration, you can:
- Use LeadsBridge to send TikTok lead alerts directly into your Slack channels. This allows your team to instantly react to new sign-ups, ad responses, or important campaign events.
- A TikTok Slack integration helps break down communication silos by pushing real-time notifications from TikTok into your daily workflow. Whether you’re in marketing, sales, or customer support, the whole team stays informed and ready to act.
- This integration helps keep your TikTok campaigns agile and responsive, especially for fast-paced lead follow-ups or cross-team collaboration.
ManyChat TikTok integration
ManyChat is a chat marketing automation tool that helps businesses engage users through conversational messaging on platforms like Instagram, Facebook Messenger, and SMS.
With a TikTok ManyChat integration, you can:
- Use LeadsBridge to connect your TikTok presence with ManyChat’s automated chat flows. This means you can capture leads, answer questions, and engage users directly from TikTok ads or profile interactions without needing to manually follow up.
- The integration allows you to automate lead nurturing by funneling TikTok users into interactive chat sequences that qualify and segment them in real time. This improves response rates and boosts conversion potential.
- By linking TikTok with ManyChat through LeadsBridge, businesses can scale their messaging strategy and create seamless user journeys that feel personal without extra workload.
Email Notification TikTok integration
Email Notification is an easy integration that allows you to receive an email with the lead details directly in your inbox, as soon as you collect data on your forms, landing pages or any alternative source.
An email notification TikTok integration allows you to:
- Allows you to receive an email with the lead details directly in your inbox, as soon as you collect data on your forms, landing pages or whatever source you’d like to connect
- With an Email Notifications TikTok lead generation integration, you can automatically send a nurturing email every time a respondent submits your instant form.
- The Round Robin feature allows you to distribute sequential notifications evenly among the email addresses previously set up in the integration. You may want to insert multiple destination emails and route to them sequentially.
- You can add the lead’s information to the email subject by adding a simple shortcode allowing you to personalize the communication.
Additional TikTok integrations
Two additional TikTok integrations that can be advantageous for your business and cannot be overlooked are TikTok Conversions and TikTok Custom audiences.
TikTok Conversions
The TikTok Conversions integration is designed to drive the undertaking of specific actions by users, be it making a purchase, registering interest or subscribing to a mailing list.
By sharing website visitors events data with TikTok, your business can begin to display targeted ads to custom audiences and optimize your campaigns.
TikTok integrations let you accurately define the mapping between your data source and TikTok and build a customized nurturing strategy around this.
TikTok Custom Audiences
Custom audiences is one of TikTok integrations that provides an ad targeting option. It enables your business to discover users who have an existing knowledge of your brand and/or have engaged with you in some form on other platforms.
This targeting objective is a powerful method of remarketing. You can reach potential repeat customers whilst simultaneously increasing your engagement with and curating lookalike audiences.
It’s important to note that TikTok Custom Audiences requires a minimum audience size of 1,000 in order to target an ad group.
Update on TikTok’s status in the U.S.
Are you running ads that target users in the U.S.? Then, the recent news about TikTok must have reached you. The platform is once again facing the possibility of a ban in the U.S. unless its parent company, ByteDance, sells off its American operations by April 5, 2025.
The deadline is part of a law passed by Congress. Yet, President Trump has temporarily delayed its enforcement to give time for a possible deal. Oracle is already handling TikTok’s U.S. user data.
However, it might play a more prominent role if this new agreement is made. For now, advertisers targeting U.S. users can continue running campaigns, but it’s smart to keep an eye on how things unfold.
To stay in the loop, check out our full breakdown in this article titled, is TikTok banned in the U.S.?
Key takeaways
TikTok has become so much more than an app used to create and share viral comedic, theatrical video content amongst friends.
It has evolved and transformed into a formidable advertising vessel, used by businesses around the world to reach users, both new and existing, in a fresh way.
TikTok integrations can positively impact your bottom line. You can also sign up for free to test and begin creating your own strategy to reap the benefits.
Discover our full range of available integrations here.
