From the initial handshake to the final signature, you should streamline your sales process. Why? Simply because it works. It enhances your brand’s transparency in the eyes of your audience while improving your ad targeting and reporting.
That being said, you should also be able to monitor key performance indicators, document every sales interaction, and assess the return on investment for each marketing channel. The top CRM solutions for the automotive industry are those that let you do all this and more.
However, a system that’s too complex can hinder your advertising rather than help it succeed. Knowing your business goals helps you choose the right CRM for you. Of course, not all CRM solutions will be a perfect fit for your business.
If you want to boost your auto company’s operations, you want to consider DealerSocket CRM – a customer relationship management solution that has been a popular platform among numerous automotive businesses.
Besides boosting your customer service management, it helps you upscale your Facebook ads’ performance and streamline marketing efforts.
This article is about all things DealerSocket. In addition, we will talk about integrations that seamlessly connect the CRM by DealerSocket with Facebook to optimize your advertising.
What is DealerSocket CRM?
DealerSocket is a comprehensive customer relationship management (CRM) software specifically designed for the automotive industry. It offers a suite of tools and features to help car dealerships:
- Manage sales
- Improve marketing
- Streamline services
- Boost customer engagement processes.
DealerSocket’s CRM solutions achieve these by streamlining your automotive lead management. Then, you can improve the interactions that happen between your business and your customers in order to ultimately drive more sales for dealerships.
No matter how good your CRM’s features are, you’ll need to know how well you are managing your data. Discover more about CRM enrichment here.
Is DealerSocket a CRM or DMS?
DealerSocket is primarily a CRM (Customer Relationship Management) system designed for car dealerships. While it is mainly a CRM, it includes some DMS (Dealer Management Systems) functionalities to provide a comprehensive solution for automotive businesses. To better answer this question, we’ll need to first define these two terms.
A CRM system helps a company manage its customer data, supports sales, provides useful insights, integrates with social media, and improves team communication. These systems can be cloud-based, allowing easy access and the ability to use special apps.
A Dealer Management System helps car dealerships manage daily tasks like sales, financing, and services. Modern DMSs are advanced, offering features that manage all parts of a dealership’s operations and integrate with other software to help run everything from one place.
So, DealerSocket serves both purposes. It manages customer relationships, sales, marketing, and customer service, and also includes DMS features like managing inventory and scheduling services.
Why DealerSocket is a must-have automotive CRM
DealerSocket is engineered with essential features for every car dealership. Above all, it provides customizable features you can use to build workflow with precision.
The CRM is great if you are looking for:
- Generating high-quality car sales leads
- Initiating meaningful dialogues with clients
- Optimal lead management
- Accessing a comprehensive suite of practical features
- Effortless management of ad campaigns and deal-closing tools
- Cloud deployment and robust third-party integrations
- Eliminating the need for software maintenance and data re-entry.
Why do DealerSocket lead management features stand out?
DealerSocket offers the right features to establish an outstanding lead management strategy. The system captures leads from different sources like your website, social media, and third-party lead providers, given that you have integrated them via automatic data bridges.
It then organizes these leads, which allows your team to prioritize and nurture them based on where they are on their journey as a customer. As a result, you can respond quickly to incoming inquiries and make sure that no ready-to-convert lead slips through the cracks.
What makes it a go-to tool for many marketers is its ability to support omni-channel communication. It lets you and your team align with each customer’s preferences. This CRM makes for a great choice if you are looking to customize your workflows, such as running follow-ups or managing an event.
Here are some evergreen car dealership event ideas– just in case.
Main Features of the CRM by DealerSocket
- Boosting your sales with instant access to important data, while promoting transparency and accountability among your sales team.
- Marketing tools that help deliver precise messages to the right contacts through the best channels. This ensures your campaigns are always on target.
- Ability to integrate so that your sales and service teams can create the best customer experience and capture new service revenue opportunities.
- Pushing your team forward with adaptable solutions designed to meet your specific operational needs.
- Custom technology for franchise dealerships to nurture your customer connections and consequently increase ROI.
- A ton of tailored CRM tools address unique challenges for independent and BHPH dealers who focus on selling cars efficiently.
DealerSocket CRM’s pricing
DealerSocket CRM’s pricing is tailored to their clients’ needs. Their quotes differ based on factors like the number of users, selected features, and customizations.
Interested dealerships can contact DealerSocket via their website to find out what they might need as CRM features as well as a pricing estimate.
Nevertheless, G2 offers a visual insight on their pricing on their website, (which is solely based on user reviews):
Benefits of DealerSocket for car dealers
DealerSocket’s CRM is a comprehensive solution designed to drive your dealership to new heights. Here are some of the top benefits that using this CRM can bring to your business:
Customization is an option
You can tailor the CRM to respond to your dealership’s exact requirements. On the other hand, your customers receive a personalized experience that meets their specific needs. Talk about a win-win solution.
Better sales performance
The real-time data and insightful analytics available within the CRM can change your teams’ entire approach to situations. They can strategize, respond to issues, or generate new ideas. An informed attitude when dealing with potential buyers could boost your sales significantly.
Creating engagement that drives results
Segmented campaigns have a 50% higher click-through rate (CTR) compared to non-targeted campaigns. This is also true for most automotive marketing strategies. This tool covers the entire spectrum of customer and vehicle lifecycles, which gives you better customer engagement and potentially higher return on investment.
Establishing optimized workflows
DealerSocket allows you to automate routine tasks by allowing integrations via automated data bridges. Using these integrations helps your sales team dedicate more time to what they do best: selling. That’s why you need automated integrations.
What’s CRM integration? Find out more here.
Building stronger relationships with customers
Deepening your connection with customers can improve Customer Satisfaction Index (CSI) scores and build loyalty in both sales and service. A strong relationship with your customer base is the cornerstone of building long-term success for your business.
Getting unparalleled support
This CRM is known for its unwavering support and dedicated team. You can also ask for expert advice on sales, marketing, product, and operations to find ways that allow your dealership to thrive.
DealerSocket-Facebook integrations via LeadsBridge
As an official Meta Business Partner, LeadsBridge lets you build seamless integrations between DealerSocket CRM and Facebook. These data bridges essentially streamline data synchronization between the two platforms.
This connection has a whole range of benefits, from starting a perfect marketing campaign to creating highly targeted audience segments and nurturing the leads you have collected within your CRM.
These DealerSocket integrations help your dealership efficiently manage its digital marketing while maintaining a unified strategy across all your digital marketing stacks.
Top DealerSocket CRM and Facebook integrations
Facebook lead ads and DealerSocket integration
Automating the transfer of lead data from Facebook lead ads into your CRM streamlines the lead management process. This allows you to have a system where you can send prompt follow-ups. And when you can collect data directly from Facebook, you’ll also have a smoother automotive lead acquisition process.
DealerSocket CRM and Conversions leads optimization goal integration
This integration lets you prioritize the best audiences for Facebook ad campaigns. By targeting users who are more likely to convert into customers, you’ll have campaigns that perform better.
DealerSocket CRM sync with Facebook custom audiences
Looking to create highly targeted campaigns? You should sync data from your CRM with Facebook custom audiences automatically. You’ll transfer your CRM (DealerSocket) data to Facebook and, in turn, create high-performing campaigns based on detailed custom audience lists.
This approach is about creating better ads and personalized car dealership advertising experiences. For example, crafting car dealership campaigns that are tailored to the preferences and interactions of your audience.
Learn how to advertise your car dealership on Facebook here.
DealerSocket CRM and Facebook Conversions API integration
This integration is a more accurate tracking solution for monitoring actions taken as a result of Facebook ads. It provides insights into user behavior through a server-to-server connection.
This is a cookieless method. Instead, it offers a secure way to track both online and offline conversions like in-person visits and service bookings.
Cookieless tracking is an important practice that you need to stay aware of.
Just like the FTC car dealerships’ new lead generation rules, which you need to respect in order to avoid violation of community guidelines and having your ads removed or banned.
Final thoughts
This CRM presents an extensive feature set tailored for the automotive industry. When integrated with Facebook, your business can leverage Facebook’s vast audience and precise targeting mechanisms directly from your CRM (DealerSocket) platform.
The integrations can act as a solid foundation for optimizing your business operations. Or, engaging automotive customers on a meaningful level and across mediums like Facebook.
