Are you a real estate agent that has spent a lot of money advertising on Zillow with little ROI? Have you tried your hands on other online marketing strategies with little to no results? If your answer to the questions above is a Yes, then you need to try Facebook ads.
Facebook ads for real estate is an effective way to generate leads cheaply and quickly too. Do you know that the average person spends 35 minutes per day on Facebook?. This gives you enough time to show your Facebook ads for real estate to the right audience on Facebook.
However, to generate good results, you will need to learn from successful real estate Facebook ads examples.
You know what?
We have done the work for you.
This article is a list of 7 successful real estate Facebook ads examples you can learn from.
Let’s get started.
1.Real estate Facebook ads examples: Vakil Housing – Customer’s pain points
The first real estate Facebook ads example is that of Vakhil housing. The real estate company uses the customer’s pain point to create an effective real estate ad. Check it out below:
The text of the ad reads “Keep your whole family together“. This is about keeping a family together in one place. It a pain point for some real estate prospects looking for a big house that can contain their whole family. For example, expectant parents looking forward to starting a new family in a bigger space.
Using the customers’ pain points to create Facebook ads for real estate is very effective.
You need to have an in-depth understanding of your target customer. By understanding them, you will be able to answer questions such as
What problems do they face when searching for houses to buy?
Why will they want to sell their homes?
What are their interests?
Answering these questions and using it to create effective real estate ads will produce interest in your offering.
The truth is, your real estate prospects are not on Facebook just to browse away, some of them are looking for how to solve their housing problems. So, using the customer’s pain points to create Facebook ads for real estate will help your audience to connect with your ads on a personal level.The second real estate Facebook ad example is from JSP Realtors.
2.Real estate Facebook ad examples: JSP Realtors – Use Satisfied customers testimonials
JSP Realtors is the next real estate Facebook ad example. The real estate company compiled the testimonials of customers who have bought or sold their houses through their company to create Facebook ads using the carousel ad format.
It is good to tell people how efficient your real estate services are, but letting your customers do the talking is the best. This is because people believe the testimonies of other people who have used the same service they are considering to use.
You can use your customers’ testimonials to create stunning Facebook ads for real estate that will help people to trust your agency more, thus helping you to build your brand. It is a great way to break down every objection your prospects might have. Testimonial ads are also great for social proof.
The third real estate Facebook ad example is from John and Mellissa Steele.
3.Real estate Facebook ad examples: John and Mellissa Steele – Use Facebook live to create a virtual tour of a property
The third real estate Facebook ad example is from John and Mellissa Steele, San Diego Realtors. Melissa used Facebook live to create an eight minutes personal live tour of the home they wanted to sell. It was a detailed virtual tour of the property.
Facebook live – a native live streaming video is hot right now on Facebook and many brands are already taking advantage. As a real estate agent, you can use Facebook live to create a virtual tour of property or stream live from an open house while you address your prospects. You can use it as a Facebook live ad.
Facebook live ads help to build brand awareness and trust for your business.
The fourth real estate Facebook ad example is from Daft.ie
4.Real estate Facebook ad examples: Daft.ie – Use carousel ad format
The fourth real estate Facebook ads example is from Daft.ie, a real estate company in the UK. They used the carousel ad format to show a different listing of properties that prospects can check out. They also use it to show different parts of a single house to stimulate their prospect’s interest in the deal.
Daft.ie carousel ad format for different listings
Daft.ie carousel ad format for different rooms in a single house
Facebook carousel ad format is a great format for creating effective real estate ads because it involves visuals. The carousel ad format enables you to create a series of images in a catalog format so that your viewers can scroll to view different listings or images of the house.
The fifth real estate Facebook ad example is from QuintoAndar.
5.Real estate Facebook ad examples: QuintoAndar – Retargeting
The fifth real estate Facebook ad example is from QuintoAndar. They used Facebook’s dynamic ads to retarget website visitors who browse different home listings.
The Facebook dynamic ad takes a realtor’s home listings and change them into ads and show it to people who have viewed the home listings on the realtor’s website. The ad can include the property, its address, price, property type, etc.
The sixth real estate Facebook ad example is from Holley Real Estate.
6.Real estate Facebook ad examples: Holley Real estate- Use drone footage
The sixth real estate Facebook ad example is that of Holley Real estate. They used drone footage to show the properties and the surrounding area.
Drone footage is the latest marketing strategy in real estate. It produces high – quality photography and video. You can use drones to take pictures of landscapes, beautiful home exteriors, and the surrounding environment.
For example, you could use a drone to fly down onto a property from like 200 feet in the air, showing the details of the property in a dramatic view, then move closer to show the driveway, the lawns, and the front door. It is an amazing sight.
You could record the drone footage and show prospects the views of the property you want them to see by using it to create Facebook ads for your real estate agency business.
It is an effective real estate ads strategy because it is like a video ad. Facebook loves videos. It generates lots of views and clicks. Do you know that listings with a video received 403% more inquiries than those without? You are positioning your real estate business for more leads and sales when you use drone footage.
The last real estate Facebook ad example is from Roger Prasad.
7.Real estate Facebook ad examples: Roger Prasad – Free Home evaluation
The last real estate Facebook ad example is from Roger Prasad – Silicon Valley Real Estate. They used free home evaluation ads to invite their prospects to value their homes.
Home valuation ads are effective real estate ads that help you to get free leads without cold calling. It helps you to get people’s attention by showing them what other homes like theirs are valued at.
Above are seven (7) successful real estate Facebook ads examples you can use to get your creative juice flowing. Have you tried any of the real estate Facebook ads examples above? What was the result? Let me ask to you a final question: are you using Facebook Lead Ads feature for your advertising campaign? If so, don’t miss our dedicated Facebook Leads Ads sync tool!
If you are just getting started with Facebook lead ads feature don’t worry! We’ve prepared an in depth guide on this topic along with some tips to improve your performance with this Facebook’s feature, don’t miss out our step by step guide here.