Lead Gen Blog

18 Successful Real Estate Facebook ads Examples

By Mark Cirillo | No Comments | 16th April 2021

Are you a real estate agent that has spent a lot of money advertising on Zillow with little ROI? Have you tried your hands on other online marketing strategies with little to no results?  If your answer to the questions above is a Yes, then you need to try Facebook ads.

Facebook ads for real estate are an effective way to generate leads cheaply and quickly too. Do you know that the average person spends 58 minutes per day on Facebook?  This gives you enough time to show your Facebook ads for real estate to the right audience on Facebook.

However, to generate good results, you will need to learn from successful real estate Facebook ads examples.

You know what?

We have done the work for you.

This article is a list of 18 successful real estate Facebook ads examples you can learn from.

Let’s get started.

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1.  Real estate Facebook ads examples: Vakil Housing – Customer’s pain points

The first real estate Facebook ads example is that of Vakhil housing. The real estate company uses the customer’s pain point to create an effective real estate ad. Check it out below:

Vikil

Source: Vakil Housing

The text of the ad reads “Keep your whole family together“. This is about keeping a family together in one place. It a pain point for some real estate prospects looking for a big house that can contain their whole family. For example, expectant parents looking forward to starting a new family in a bigger space.

Using the customers’ pain points to create Facebook ads for real estate is very effective.

You need to have an in-depth understanding of your target customer. By understanding them, you will be able to answer questions such as

What problems do they face when searching for houses to buy?

Why will they want to sell their homes?

What are their interests?

Answering these questions and using them to create effective real estate ads will produce interest in your offering. Furthermore, if you want to produce an eye-catching flyer for your real estate campaign, you can try Adobe Spark as a free solution.

The truth is, your real estate prospects are not on Facebook just to browse away, some of them are looking for how to solve their housing problems. So, using the customer’s pain points to create Facebook ads for real estate will help your audience to connect with your ads on a personal level. The second real estate Facebook ad example is from JSP Realtors.

2.  Real estate Facebook ad examples: JSP Realtors – Use Satisfied customers testimonials

JSP Realtors is the next real estate Facebook ad example. The real estate company compiled the testimonials of customers who have bought or sold their houses through their company to create Facebook ads using the carousel ad format.

JSP

Source: JSP Realtors

It is good to tell people how efficient your real estate services are, but letting your customers do the talking is the best. This is because people believe the testimonies of other people who have used the same service they are considering to use.

You can use your customers’ testimonials to create stunning Facebook ads for real estate that will help people to trust your agency more, thus helping you to build your brand. It is a great way to break down every objection your prospects might have. Testimonial ads are also great for social proof.

The third real estate Facebook ad example is from John and Mellissa Steele.

3.  Real estate Facebook ad examples: John and Mellissa Steele – Use Facebook live to create a virtual tour of a property

The third real estate Facebook ad example is from John and Mellissa Steele, San Diego Realtors. Melissa used Facebook live to create an eight minutes personal live tour of the home they wanted to sell. It was a detailed virtual tour of the property.

real estate Facebook ads examples

Source: Team Steel

Facebook live – a native live streaming video is hot right now on Facebook and many brands are already taking advantage. As a real estate agent, you can use Facebook Live to create a virtual tour of property or stream live from an open house while you address your prospects. You can use it as a Facebook live ad.

Facebook live ads help to build brand awareness and trust for your business.

The fourth real estate Facebook ad example is from Daft.ie

The fourth real estate Facebook ads example is from Daft.ie, a real estate company in the UK. They used the carousel ad format to show a different listing of properties that prospects can check out. They also use it to show different parts of a single house to stimulate their prospect’s interest in the deal.

Daft

Source: Daft.ie

Daft.ie carousel ad format for different listings

real estate Facebook ads examples

Daft.ie carousel ad format for different rooms in a single house

Facebook carousel ad format is a great format for creating effective real estate ads because it involves visuals. The carousel ad format enables you to create a series of images in a catalog format so that your viewers can scroll to view different listings or images of the house.

The fifth real estate Facebook ad example is from QuintoAndar.

5.  Real estate Facebook ad examples: QuintoAndar – Retargeting

The fifth real estate Facebook ad example is from QuintoAndar. They used Facebook’s dynamic ads to retarget website visitors who browse different home listings.

Quintoandar

Source: QuintoAndar

The Facebook dynamic ad takes a realtor’s home listings and changes them into ads and shows them to people who have viewed the home listings on the realtor’s website. The ad can include the property, its address, price, property type, etc.

The sixth real estate Facebook ad example is from Holley Real Estate.

6.  Real estate Facebook ad examples: Holley Real estate- Use drone footage

The sixth real estate Facebook ad example is that of Holley Real estate. They used drone footage to show the properties and the surrounding area.

real estate Facebook ads examples

Source: Holley Real Estate

Drone footage is the latest marketing strategy in real estate. It produces high-quality photography and video. You can use drones to take pictures of landscapes, beautiful home exteriors, and the surrounding environment.

For example, you could use a drone to fly down onto a property from like 200 feet in the air, showing the details of the property in a dramatic view, then move closer to show the driveway, the lawns, and the front door. It is an amazing sight.

You could record the drone footage and show prospects the views of the property you want them to see by using it to create Facebook ads for your real estate agency business.

It is an effective real estate ads strategy because it is like a video ad. Facebook loves videos. It generates lots of views and clicks. Do you know that listings with a video receive over 400% more inquiries than those without?  You are positioning your real estate business for more leads and sales when you use drone footage.

The last real estate Facebook ad example is from Roger Prasad.

7.  Real estate Facebook ad examples: Roger Prasad – Free Home evaluation

The last real estate Facebook ad example is from Roger Prasad – Silicon Valley Real Estate. They used free home evaluation ads to invite their prospects to value their homes.

roger prasad

Source: Roger sells homes

Home valuation ads are effective real estate ads that help you to get free leads without cold calling. It helps you to get people’s attention by showing them what other homes like theirs are valued at.

8.  Real estate Facebook ad examples: Zephyr Real Estate – Short and powerful descriptions

Zephyr-real-estate

Source: Zephyr Real Estate

Zephyr Real Estate gets the customer’s imagination churning. With a simple description, anyone gazing at this Facebook real estate ad can really get a sense of what it would be like to walk into this apartment. The link at the bottom of the ad really seals the deal by stating “You could be coming home to this.”

It just goes to show what good images and a talented marketing team can really do.

9.  Real estate Facebook ad examples: The Corcoran Group – Adding the right content

The-Corcoran-Group

Source: The Corcoran Group

The Corcoran Group has mastered real estate Facebook ad descriptions. With just a few words, you understand the size of the property, the overall style, and the fact that it has a privately operated elevator.

But, the key with the Facebook real estate ad is that it doesn’t give too much away. The images are stunning and the description is great, but it leaves the customers wanting more – which is exactly what a real estate agent wants out of an ad.

10.  Real estate Facebook ad examples: MyHome.ie – Giving the grand tour

myhome.ie-facebook-ad

Source: MyHome.ie

What’s most unique about MyHome.ie and their Facebook real estate ads is that they not only show the interior but the exterior and surrounding areas. This is something that not every real estate advertiser thinks about, but it is certainly something that potential buyers are concerned about.

Adding eye-catching images of the scenery and views from the property that’s listed for sale can generate a lot of curiosity. After all, who wouldn’t want to see that view every day?

11.  Real estate Facebook ad example: Houwzer – Adapting to the times

 Houwzer-real-estate-ad

Source: Houwzer

Not every real estate Facebook ad is about selling a house directly. Some, like this informative ad by Houwzer, are there to provide helpful information for the housing market and general market research.

This ad is a prime example of successful real estate ads on Facebook because it applies to anyone even thinking about buying, selling, or renting a house at the time it was posted.

12. Real estate Facebook ad example: One Smart Penny – Thinking outside of the box

one-smart-penny-facebook-ad

Source: One Smart Penny

Even with good photography, it can be hard for some to visualize the layout of the property that they’re interested in. What One Smart Penny does to make them so successful is give a little extra insight into the property by posting images of the entire floor plan.

In addition to being helpful to those who want to see the layout of the house, the image itself also stands out quite a bit among other real estate related images.

13. Real estate Facebook ad example: Northern Atlanta Real Estate – Targeting a specific audience

northern-atlanta-real-estate

Source: Northern Atlanta

Northern Atlanta Real Estate has targeted a specific audience, and provided exactly what they were looking for. By compiling a list of all single-story homes in the Canton/Woodstock area, not only are potential buyers most likely going to click on “Learn More”, but they also have a specific real estate agency and agent in mind.

Targeting an audience based on their location is the perfect strategy for real estate, and that’s exactly why this particular real estate Facebook ad is so successful.

14. Real estate Facebook ad example: Realtor.com – Optimizing video

realtor-facebook-ad

Source: Realtor.com

Video ads have proven to be an effective advertising tool for years now. Realtor.com has mastered the art of bringing impacting content in video format to the real estate market.

Not only is this real estate Facebook ad successful for its video format, but it also touches a personal note in a lot of home buyers, making it seem like native content, and not just another ad.

15.    Real estate Facebook ads examples – Flyhomes – First time home buyer ads

Flyhomes

Source:  Flyhomes

Flyhomes created first-time home buyer ads inviting Facebook users to their free webinar tagged Homebuying 101.

The ad is meant to educate people about what they need to know about home buying to avoid confusion. It has an actionable CTA i.e. “Sign up”, to allow users to sign up for the free webinar. The webinar is a resource prospect can use to commence the home buying process. When they sign up, the Flyhomes can collect their information and continue to nurture them through email marketing, retargeting and more. The prospects are likely to remember Flyhomes when the time comes for them to purchase a home in the future.

16.    Facebook real estate ads – Luxury home ads

 Nevada

Source: Nevada Real Estate News

Nevada real estate news created luxury real estate Facebook ads for one of their homes on sale – Henderson homes. The ad contains the word luxury in its description to inform buyers about the type of home it is. Users are directed to click the Learn more button to know more about the home.

17.    Real estate Facebook ads examples – Best real estate video ads

hughes idaho

Source: Hughes real estate Group

The Hughes Group in Idaho created one of the best real estate video ads showing native Idaho. The ads are targeted at people who are looking forward to purchasing a home in Idaho. It has a call to action asking prospects to subscribe to a listing alert so they will be the first to know if there are houses available for sale in the area. The video contains different scenes in Idaho.

18.    Real estate Facebook ads examples – New construction ads

new-construction-jennings-real-estate-team-fb-ad-2020

Source: Jennings real estate team

Jennings real estate team designed an ad for new construction in Ames, Iowa. The new construction ads show the location of the new construction, the size, and a link to the pricing page. The ad leads to a page showing new construction listings.

How Real estate agents can find new customers with Facebook Lead Ads

How-Real-estate

The results of Facebook Lead Ads are really amazing both in terms of conversion rate and cost per lead. In this article, we’ll explain how advertising on Facebook can help you grow a successful real estate business and everything you need to know about Facebook Lead ads: the good (which is almost everything), the bad, and how thanks to LeadsBridge you’re going to fix the bad.

The leads generation cost problem

So you run a real estate business and you’re looking as always for new clients. A lead is nothing more than a potential new client, and today the fastest way to collect a lot of them is for sure this amazing internet thing… however, this is much easier said than done. The number of businesses realizing the potential of online advertising and starting to learn how to leverage it is obviously increasing more and more. The bad news is that platforms like Google AdWords and Facebook ads work with a bid system, and in the most competitive markets (like realtors one) the cost per click nowadays can be very expensive.

Facebook is nonetheless a very powerful tool for a real estate agent, giving the opportunity to build awareness, drive traffic to your website, and in the end find new potential clients. With an advertising campaign, you’ll be able to target the exact type of people you want to reach, thanks to all the information Facebook knows about us. For example, you can choose to show your ads just to people with higher household incomes, or to those who recently had a major life-changing event, because someone who just got married or had children is likely to be interested in purchasing a new home in the near future. Pretty huge, isn’t it?

Having an easier life with FB Lead Ads

Have you already tried running a Facebook ads campaign to collect new leads?

If you were making your work nicely, you designed a fancy ad pointing to a landing page where you would – hopefully – get those yummy data from your lead (usually just a name and an email). But how was the conversion rate going? You paid a lot for those clicks, and most of them were probably just wasted money feeding google analytics with website visits but not your database with real leads. Collecting information from users is quite a hard challenge, especially on mobile with issues like slow load times, the difficulty of entering contact information compared to desktop… and we’re just giving for granted the mobile responsiveness.

Facebook with its recently released Lead ads format is going to make collecting leads a lot easier and with its over 1 billion user base you just need to find the right ones: that quality leads that can potentially be converted into clients.

How do Lead Ads actually work?

With Lead ads, users will give you all the information you need without even leaving Facebook. This means a more streamlined and fast experience. But there’s more because when a user clicks on a lead ad he will get a form pre-filled with data based on his Facebook profile information.

Yeah, that’s right: no more manually filling out forms!

This is a big deal, especially on mobile!

For more information on Facebook Lead generation ads – read this guide – The Step-by-Step-Guide to Facebook Lead Generation ads.

The Lead Ads pain point and how LeadsBridge will fix it for you

So Lead Ads are amazing… they’ve got only one catch. Facebook lets you only download all the leads you’ve gathered through a CSV file. This is the only way you’ve got to work with all the great information you’ve paid for.

But working with CSV files means spending a lot of time importing and exporting data, and what you really need is to have the ability to send an email or give a call at the exact time you get that new lead. If you wait two days that person who clicked on your ad might already have completely forgotten about you. You should start developing a relationship with your lead immediately after he expressed interest in your business by sending his personal information.

Luckily we’ve got this! With LeadsBridge you can instantly synchronize all your new leads with your CRM or email marketing software and get in touch right away! Here are blog posts to check out on Facebook Lead Ads integrationsThe best Facebook Lead Ads integrations for your marketing campaigns and Facebook Leads Ads CRM integration examples.

Your CRM is already integrated with LeadsBridge, for sure!

There are over 40 of the most popular CRM and email marketing software. Hubspot, Silverpop, Salesforce, Mailchimp, Aweber, GetResponse… just to name a few available. And we’re not scared about custom solutions as well! Check out all our native integrations and our custom integration promise here.

Be friendly with Lead MetaData

As a real estate agent, you’ll probably already receiving emails from different sources with lead information. These emails have different formats and you know that trying to set up an automatic process in order to extract leads information and put them in the right spot of your database is not easy at all.

In the future things are hopefully going to be smoother thanks to the Real Estate Lead Metadata Specification, an industry-standard approach for portals to communicate lead information with the goal of having 100% accurate transmission of lead details.

LeadsBridge integrates Lead MetaData, here you can find for example how to integrate FiveStreet CRM and Top Producer CRM.

The one thing you shouldn’t forget: a welcome email

As we already mentioned, getting in touch as soon as possible with those who clicked on your Lead ad on Facebook is a key success factor. People expect news from you the very moment they’ve sent their personal data, so a welcome email is mandatory to establish a relationship with your new potential customer and to keep him on track about what’s happening next.

Welcome email through LeadsBridge

LeadsBridge syncs in real-time with your CRM/autoresponder, so you can set it up in order to send a welcome email to all new leads coming from your Facebook campaign.

If you can’t send an email with your CRM we’ve got you covered! You can send a welcome email directly with LeadsBridge!

You’ll find all the customization options you need to deliver a white paper, a coupon, or just to inform you that you received contact details and that you’ll get in touch soon.

Just give it a try!

Register on LeadsBridge and you’ll get a 7-day free trial to sync up your leads with your CRM or simply receive them via email.

Conclusion

Above are Eighteen (18) successful real estate Facebook ads examples you can use to get your creative juice flowing.  Have you tried any of the real estate Facebook ads examples above?  What was the result? Let me ask you a final question: are you using the Facebook Lead Ads feature for your advertising campaign? If so, don’t miss our dedicated Facebook Leads Ads sync tool!
If you are just getting started with the Facebook lead ads feature don’t worry! We’ve prepared an in-depth guide on this topic along with some tips to improve your performance with this Facebook feature, don’t miss out on our step-by-step guide here.

Get access now and Unleash the Power of new Facebook Conversions API

Mark Cirillo

Eager digital marketer, nurtured by news and strategies of this world, helping people and businesses to build and reinvent their online presence.

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