Best LinkedIn CRM integrations for your ad campaigns

LinkedIn initially started as a networking website for professionals. However, it’s now used to promote businesses, share industry thought leadership posts, and look for jobs.

The platform continually adds new features to help marketers boost their businesses. But the great thing about LinkedIn is its ability to integrate with different third-party products. 

The platform has partnered with specialized marketing tool providers such as LeadsBridge to bring trusted solutions to any business.

This means being able to automatically connect your LinkedIn account to your CRM.

In this article, we’ll talk about LinkedIn ads and the best LinkedIn-CRM integrations, while introducing each of these native tools and CRM software.

Types of LinkedIn products available for integrations

There are a few major advertising features on LinkedIn available for integration. Let’s take a closer look.

LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are similar to Meta’s instant forms. They help you:

• Generate top-quality leads from your Sponsored Content Campaigns on LinkedIn
• Target through message ads and document ads 
• Get more results due to their click-and-submit forms and compatibility with mobile devices.

The average conversion rate for Lead Gen Forms ads is 13%, thanks to pre-filled forms with users’ data. This is while the standard landing page conversion rates stand at 2.35%.

LinkedIn Lead Gen Forms integrations

With LeadsBridge, you can integrate LinkedIn Lead Gen Forms with different CRM or other third-party apps. This connection automates your data sync processes, allowing you to reach out to leads as soon as they opt in and further increase your conversion rates.  more. 

Here’s how you can integrate LinkedIn Lead Gen Forms with Pardot. 

LinkedIn Matched Audiences

LinkedIn Matched Audiences is a tool you can use to build audiences from your email lists, website traffic, and high-value LinkedIn accounts.

With LinkedIn Matched Audiences, you can upload a list of companies or contacts for targeting, retargeting, and creating Predictive Audiences and Audience Expansion (which replaced lookalike audiences). 

• Audience Expansion: Reaches users with similar professional traits to your uploaded list.
• Predictive Audiences: Uses LinkedIn’s AI to find and refresh audiences similar to your target group.

This feature helps to accelerate the buyer’s journey from awareness to conversion. With it, you can retain your customers and also improve their lifetime value.

LinkedIn Matched Audiences integrations

Using automation, you scale audience-building, streamline your data sync processes and keep your audience list up to date. This is particularly necessary if you run a large company with massive CRM segments.

As an official partner, LeadsBridge also keeps your LinkedIn audience targeting practices seamless.

LinkedIn Event ads

LinkedIn recently introduced the “LinkedIn Registration Forms”. This feature facilitates the process of creating and joining professional events (webinars, meetups, online workshops, seminars, etc.). By using LinkedIn Event Ads, LinkedIn members can achieve several benefits. This includes discovering and joining communitieLinkedIn recently introduced the “LinkedIn registration forms” for events. This feature allows you to create and let people join professional events (webinars, meetups, online workshops, seminars, etc.). 

Using LinkedIn Event ads, LinkedIn members can discover and join communities, develop their businesses, network, grow their marketing reach, and learn new skills. 

Here’s all you need to know about integrations with LinkedIn registration forms.

LinkedIn Event ads also offer outstanding results. Take a look at these stats released by LinkedIn.

LinkedIn Registration Forms integrations

LeadsBridge offers LinkedIn Registration Forms integrations that help manage all the lead data you collect before, during, or after the event.

This way, you can automatically run this data through your lead score system and nurture them accordingly. 

LinkedIn Conversions API

As a robust marketing tool, LinkedIn Conversions allows you to track and scale your campaigns’ performance using additional data. This informLinkedIn Conversions API pipes first-party conversion data from your servers or CRM directly to LinkedIn without cookies. 

Use it alongside the Insight Tag to capture both web events and “lower-funnel” outcomes such as phone sales, in-store purchases or post-sale renewals. 

This gives you a richer attribution, stronger optimization signals and up to 15% lower CPA in LinkedIn tests.

Key benefits of LinkedIn Conversions API include:

• Server-to-server reliability (no browser drop-off)
• One endpoint for online and offline events to access critical metrics
• Attribution windows up to 90 days
• Future-proof tracking as third-party cookies disappear

LinkedIn’s new LiDDA engine (Data-Driven Attribution) feeds API events into its transformer-based model. This means that you can weigh every touch automatically and push real-time signals back into your bid strategies.

LinkedIn Conversions API integrations

With LeadsBridge’s integrations for LinkedIn, you can leverage the full potential of your ad campaigns. These data bridges let you track conversions by automatically importing data into aggregate reporting on ad conversions. 

LinkedIn document ads

Document ads are an engaging way to showcase long-form assets like white papers, research reports, product one-pagers, and case studies. 

It shows up directly in the LinkedIn feed where it can get the most attention. 

You can run these ads in two modes:

• Gated: Require viewers to submit a Lead Gen Form before downloading, generating high-quality opted-in leads you can sync to your CRM in real time.
• Ungated: Allow immediate download for brand awareness and engagement tracking, without collecting contact details.
  

Document Ads are great for capturing mid- to bottom-funnel prospects by offering value in exchange for their contact info or time. 

Some of the benefits of Document Ads include:

• Promote thought leadership while collecting lead data
  
• Leverage CRM integrations for instant follow-up
  
• Build trust and demonstrate expertise at key decision stages
  

LinkedIn thought leader ads

Thought Leader Ads let you amplify posts created by your executives, subject matter experts, or influential employees. 

Instead of just running ads from your company page, these ads promote individual voices to your target audience.

You can use thought leader ads to drive traffic, awareness, or engagement around a leader’s content. It can be industry insights, product commentary, or company culture stories. 

Advantages of using thought leader ads:

• Humanize your brand by showcasing real people
  
• Strengthen C-suite or expert visibility in your industry
  
• Drive higher engagement rates than corporate posts
  

LinkedIn article and newsletter ads

Articles and newsletters on LinkedIn have become powerful tools for long-form content marketing, thanks to native publishing features and built-in subscription capabilities. 

Article ads promote a single piece of written content (such as a blog post or explainer), while newsletter ads grow your subscriber base by inviting users to opt into regular updates.

These formats help you drive deeper engagement and nurture audiences over time. You can integrate LinkedIn with your CRM or marketing automation platform to immediately sync new subscribers or engaged readers into email nurture streams.

What article and newsletter ads can offer you include:

• Build ongoing relationships with subscribers
  
• Showcase expertise and keep your brand top-of-mind
  
• Automate nurturing with CRM integrations for efficiency

11 Best LinkedIn CRM integrations through LeadsBridge

1. Salesforce® LinkedIn integrations

Salesforce® stores the leads coming from your forms in a CSV file. Then, you have to manually download and upload your LinkedIn data to one of the best CRMs for LinkedIn, like Salesforce®, to be able to segment and nurture these leads.

Using an official partner service provider like LeadsBridge, however, LinkedIn lets you automate the entire process. Consequently, you can provide a seamless and smooth experience that will increase your conversions.

These integrations let you create flawless and multi-touch workflows.

Here’s how to connect LinkedIn Lead Gen Forms with Salesforce® via LeadsBridge. 

2. Hubspot LinkedIn integration

You can automate your lead data sync between Lead Gen Forms and HubSpot. Also, it allows you to upload your contacts from HubSpot to create LinkedIn Matched Audiences. 

Connecting your HubSpot CRM-LinkedIn integration through LeadsBridge helps create an interconnected marketing stack.

This way, you can automatically send the leads data collected from your Lead Gen Forms or Event Registration Forms to your HubSpot CRM where you can quickly and easily start nurturing them with emails. 

When is the right time to get in touch with your leads? Discover the lead management best practices here.

Additionally, the right HubSpot integration lets you pull your audience segments from your CRM and feed them back to LinkedIn.

3. Mautic LinkedIn integration

Mautic is an open-source email marketing automation tool that helps integrate and personalize all your marketing platforms in order to create a smooth customer experience. 

The Mautic and Lead Gen Forms integration enables you to create and update new Mautic contacts in a segment with LinkedIn Lead Gen Forms. You can establish a similar workflow for your event-specific leads. 

Moreover, you can automatically sync your existing lead data in Mautic back to LinkedIn for: 

• Building accurate audience lists, and more.
• Tracking offline attributes
• Creating retargeting campaigns

4. Zendesk LinkedIn Integration

Zendesk is a leading customer engagement, support, and sales software for businesses of all sizes. This automation tool helps marketers to improve processes, productivity, and pipeline visibility.

To automate your data management processes, you can connect LinkedIn Registration Form data and LinkedIn Lead Gen Form with Zendesk through LeadsBridge.

With this integration, you can easily communicate with them, create engagement and build a long-lasting relationship.

LeadsBridge’s email receipt feature also notifies you when a lead is added to your list. This option is available for all our integrations and for free. 

These integrations enable you to send sales information, as well as your customer user base from Zendesk to LinkedIn.

5. LinkedIn Gmail integration

Gmail is one of the most popular free email providers associated with Google products. It lets you send emails through browsers, Android apps, or iOS apps. With it, you can send an email with up to 50 megabytes of attached files, and organize your emails in different folders and tabs.

LeadsBridge helps you bridge the gap between LinkedIn Lead Gen Forms and Gmail, so that you can add LinkedIn leads from the Lead Gen Form to your Gmail list of contacts.

While you might argue that Google is not the best CRM for LinkedIn, it still can be used as one. Here’s how to use Google Sheets as a CRM.

6. LinkedIn integration with Zoho CRM

Zoho CRM is a customer relationship management software that is an all-encompassing tool with several functions. It offers specialized tools for sales and marketing, email and collaboration, finance, IT and help desk, customer service, and more.

Building your LinkedIn integration allows you to funnel the incoming leads directly to your Zoho CRM segments in real-time. Then, you can use this data to run a variety of campaigns and nurture your leads toward conversion.

Additionally, integrating LinkedIn Matched Audiences with Zoho helps sync LinkedIn Matched Audience leads of Zoho CRM to your LinkedIn ad account.

7. Pipedrive LinkedIn integration

As a web-based Sales CRM and pipeline management solution, Pipedrive is one of the most popular software out there that allows businesses to organize and manage their sales activities and deals. 

LeadsBridge is official partners with both Pipedrive and LinkedIn, offering best-in-class integrations to streamline workflows between the two.

To draw a map of your customer behavior, you can integrate Pipedrive with LinkedIn Conversions to attribute your data to each of your campaigns and run effective audience targeting campaigns. 

8. Capsule CRM LinkedIn integration

Capsule CRM is a CRM solution for small to medium businesses that sits on the budget-friendly side of the market. 

By connecting LinkedIn with Capsule CRM, you can define triggers that automate workflows in lead management, lead nurturing, retargeting and more.

Want to offer better-personalized ads and track your events to improve your marketing strategy even more? Integrate Capsule CRM with Matched Audiences. 

9. Agile CRM LinkedIn integration

Agile CRM is the perfect management software for small to midsize companies. It integrates sales, service, marketing, social media, and other teams to create one centralized hub for all customer management and marketing activities. 

LeadsBridge lets you integrate LinkedIn with Agile CRM, so that you can funnel your leads into your CRM segments as soon as they come in. 

Integrating LinkedIn Conversions API with Agile CRM and Agile CRM-LinkedIn Matched Audiences helps build a rich marketing strategy by targeting the ideal audiences. 

10. Microsoft Dynamics 365 LinkedIn integration

Microsoft Dynamics 365 is an enterprise-grade CRM and ERP platform that helps organizations streamline sales, marketing, and customer service workflows.

Businesses use it to track customer interactions, manage pipelines, and build strong relationships at scale.

LeadsBridge offers robust integrations to connect your LinkedIn advertising data directly into Dynamics 365. This lets your sales and marketing teams nurture leads efficiently while maintaining a complete view of every touchpoint.

You can also sync audiences from Dynamics to LinkedIn for precise retargeting campaigns.

11. amoCRM LinkedIn integration

amoCRM is a modern CRM designed for small to midsize teams who want to focus on conversations and pipeline visibility. With its intuitive interface and built-in messenger integrations, amoCRM makes it easy to manage prospects, automate follow-ups, and close more deals.

Integrating amoCRM with LinkedIn helps you capture leads from Lead Gen Forms and registration forms and instantly push them into your amoCRM pipelines. Your team can then respond faster, reduce lead leakage, and improve conversion rates.

Connecting amoCRM with LinkedIn Matched Audiences, you can also bring all your data into your LinkedIn campaigns and create hyper-targeted audiences based on your CRM segments.

Takeaways

Automating your advertising through the best LinkedIn CRM integrations can help you stand out from the competition. However, we recommend understanding the basics of LinkedIn advertising before moving ahead with more sophisticated workflows. 

Besides high performing and easy to use integrations, LeadsBridge has a direct line with LinkedIn’s team of engineers, hence offering the best CRM integrations for LinkedIn. 

This also allows you to access Partner Engineer Support, insider tips and the most recent updates so you’ll have all the information and support that you need. 

Streamline your B2B marketing with LinkedIn integrations via LeadsBridge.