Facebook Leads Ads are mobile-friendly and low-cost ads that help you reach your target audience and get more leads. It allows you to collect user’s information with a few clicks on different devices. With over 2 billion users on Facebook, the potential to generate leads is huge.
Over 95% of Facebook users access it through the mobile. As a result, users, while scrolling through the news feeds, will click on ads right inside their mobile phones. Some of them will click on the ads and sign up to become leads. As an advertiser, you will need to download the leads for follow-up. So, how do you download Facebook Leads?
In this guide you’ll learn three methods on how to download leads from Facebook. The most efficient is Leadsbridge’s Facebook Lead Ad Sync. As the leads come in from the campaign, they are funneled directly to your CRM where you can quickly contact them to follow them up.
What are Facebook Lead Ads?
Facebook Leads Ads are promoted forms you can use to capture the details of your prospects as they subscribe to your newsletters, demo requests, quote e.t.c. When users click on the Lead ad, the pre-filled form populated with the user’s information taken from their Facebook profile comes up. Once they click on the submit button, they are added to your list.
A study revealed that 1 in 5 minutes of all digital media time is spent on social media apps, such as Facebook, Twitter, Instagram, Google+, and LinkedIn. Coupled with Facebook’s 2.07 billion monthly users, this is a golden opportunity to create profitable ads with Facebook Lead Ads to generate more leads for your business.
Below is an example of a Facebook Lead Ad from Leadsbridge.
Why should you use Facebook Lead Ads?
Below are benefits of Facebook leads ads
1. Facebook Lead Ads are optimized for mobile.
Facebook Lead Ads are perfect for mobile users. It will interest you to know that about 96% of Facebook users access it on mobile devices. This makes it a perfect tool to reach your audience. With Facebook Lead Ads, they don’t have to leave the platform to fill the form on a landing page on a different website. They can fill the form right on Facebook.
2. Facebook Lead Ads are cheaper than traditional ads.
Using Facebook Lead Ads helps you to save money on advertising. It is cheaper than most types of ads online. It reduces the cost per lead to less than half of usual spend.
3. Facebook Lead Ads offer pre-filled forms
Facebook Lead Ads pre-filled forms enable you to request for the user’s details, in fact up to 18 fields. Most of the data are available on Facebook and they are pre-filled for the user when they click the call to action button. This makes it easy for users to fill the form. But be careful not to ask for too much information so users will not be too hesitant to over-share their details. Keep your forms short and simple.
4. Facebook Lead Ads offer different call to action buttons
With Facebook Lead Ads, you can use the different call to action buttons for your lead generation campaign. There are different calls to actions for different campaigns. Check them out below:
|Call to Action Button||Examples of Campaign Type|
|Sign up||Deals, coupons, events, pre-orders, and conferences|
|Subscribe||Newsletter lists, special offers|
|Learn more||Inquiry and interest forms of different kinds of incl. education, financial and professional services|
|Apply now||Contests. Financial and professional services.|
|Get quote||Financial and insurance services|
|Download||A white paper, report, guides or other content marketing collateral|
The call to actions will help you reduce the path to generating leads and it will increase your conversions.
5. It is easy to download leads from Facebook Lead Ads
After your Facebook Lead Ads campaign, you will need to export the leads from Facebook Lead Ads so you can quickly contact them. Facebook leads download is easy provided you use the right method.
Where do Facebook lead ads go?
When a Facebook user clicks on your Lead Ads and signs up to your offer, the lead is stored on your Facebook page connected to your ads. Facebook keeps the leads for 90 days and after that, it cannot be downloaded again. So, it is required that you download your lead regularly to follow them up.
How to Download Leads From Facebook Lead Ads
There are three ways to download leads from Facebook Lead Ads. The first one is the manual method provided by Facebook, the second is through API and the third method is the automated method.
The Manual download (through CSV)
Facebook allows you to manually download your leads from your Facebook page. This method is time-consuming. It entails downloading the file and then uploading it to your CRM or autoresponder to nurture the leads. This may not be the most efficient way to download your leads. Below is a step-by-step instruction on how to export leads from Facebook.
1. Go to your Facebook Page and click on “More drop down” and select “Publishing tools”.
2. Click on the Lead Ads Form
3. In the Forms Library, under the Leads column, you will see a list of your active Facebook leads forms with the download button.
4. There are two options – one, click on download new leads if you want to download the new leads that have been collected since the last time you downloaded the leads. It will be downloaded in a CSV file. Second, you can download by date range to get the leads you have collected over a specific period. Choose the date range and update it.
Click on download to finish it and you will receive the file in a CSV format. You can use Excel, Apple’s Numbers, or LibreOffice to open it. You can also import it into Google Sheets and manually import it into your CRM.
The importance of timing when following up with your leads
Downloading the leads manually from the ads manager is time-consuming. It involves downloading the file and uploading it to your CRM or autoresponder to follow up on the leads. This is time-consuming and also not efficient. The leads are waiting to hear from you immediately they sign up on the Lead Ads form. When you delay it, they can grow cold, and this can reduce your conversion. Timing is very important in following up leads.
You have only 5 minutes to contact a lead and 78% of customers buy from the first responder. Also, a study by MIT revealed that you can get a 9x boost in conversion rates when you respond to leads in <5 minutes.
Not only that, but Facebook also keeps your leads for only 90 days. When it is over that period, you cannot download it. What if you forget to download your leads? You will lose them in the end.
Downloading Facebook Lead Ads by Requesting through the API
Facebook makes it possible for users to download leads through the API. This is where you can retrieve your leads through webhooks or bulk read. To use this tool, you need the page access token and the user access token. You must have the advertiser level permissions to use the tool.
Alternatives to downloading the Facebook Lead Ads Leads
An alternative method you can use is to download your lead through a Facebook partner such as the Leadsbridge. This will enable you to automatically sync your Facebook leads with CRM through the Facebook Lead Ads Sync tool. It is an automatic set up that will send your leads straight from Facebook to your favorite CRM such as Salesforce, HubSpot, etc.
This method is great because most users will expect an immediate response from you. For instance, if your Facebook Lead Ads campaign is about signing up to receive a free e-book, users will be expectant. Keeping them waiting could mean losing them.
Syncing your Facebook leads with Leadsbridge Lead Ads Sync will make it easy for you to quickly send your offer to them before they get cold and lose interest in your offering.
The Leadsbridge Leads Ads Sync helps you to manage the Facebook leads from your ad campaigns by importing the contacts into your preferred customer management tool or CRM.
Below is a video showing how to sync your Facebook Lead Ads to your CRM.
Tracking the quality of the leads with Facebook Offline Conversions
There is a need for you to track the quality of your leads from Facebook campaigns. The report will show what works and what is not working. This will enable you to create a profitable marketing strategy. Tracking offline conversions is especially useful for businesses that have offline stores such as Malls, Supermarkets, Automotive and Retail stores. The online campaigns will impact your offline sales through your Facebook Lead Ads. Therefore, you need to know how many purchases or store visits happen because of your ads.
Use the Leadsbridge’s conversion sync to track offline conversions. It is an automated tool that allows you to upload your offline customer data from POS, CRM, call center, to Facebook. This tool will help you track the leads you generated from your Facebook ads to your offline sales. This will help you fine-tune your marketing strategies to get a better lead quality based on your offline conversions.
Best Practices for Facebook Lead Ads
1. Create an attractive intro
The Facebook Lead Ads has a place where you write the introduction to your ads. This is where you tell the user what they will get by signing up for your offer. It needs to be interesting, engaging, and attractive. Find an example below from Jasper’s boutique.
2. Use the right form length
Facebook Leads Ads gives you the opportunity to create a short or long-form for your audience. Both of these forms have their advantages and disadvantages. For instance, a short form gives you a higher quantity of leads, but lower quality of leads. Whereas, a long-form is the opposite. You get high-quality leads but low quantity of leads. This is where you need to do an A/B test to determine the best form length for your Lead ads. It is possible to reach a balance by creating a short form to get lots of leads and then collect more information from them when you follow up.
Here are examples of short and long-form.
The long-form below is from Wordstream.
As can be seen from the example above, Wordstream requested lots of information such as the website, country, company name, phone number etc. Most users will find it daunting to fill such a form.
Compare Wordstream lead ads form with Tokyowheel lead ads below.
It is short and concise. The information is prefilled from User’s Facebook profile, making it easy for users to submit.
3. Use Lookalike and Custom Audiences
Using Lookalike and custom audiences helps you to reach the most profitable audience that looks similar to your existing customers, website users, or people who have engaged with your business in one form or the other. Therefore, to get the Lookalike audience of your business, create the audience from current high-paying customers instead of using your leads. According to research, 90% of the time, lookalike audiences will average a higher click-through rate than other audiences.
4. Create a timely follow-up for leads
There are lots of competition out there and the first company to respond to a lead gets 35-50% new sales, so there is no time to waste. Integrate your leads with your CRM and contact your leads immediately they come in. Other tools you can use to quickly follow up with your leads are Welcome email and Welcome SMS. These tools enable you to quickly send a timely message to your leads as they come in, helping you to nurture them.
Facebook leads ads are profitable, less expensive, and easy to set up. However, you must know how to download leads from Facebook Lead Ads. This will enable you to quickly follow up your leads and nurture them before they become cold and unresponsive.
There are three methods you can use to export your leads from Facebook – The manual method, the API, and through the Leadsbridge’s Facebook ad sync tool. The automatic method i.e. through Leadsbridge is the best because it helps you to funnel your leads directly from Facebook to your CRM or autoresponder where you can quickly contact them. Speed matters because you can get a 9x boost in conversion rates when you respond to leads in <5 minutes.